Disruptors in Disposable Hygiene Market: Rise of Reusable Alternatives - Responding to Challenge

  • ID: 4307198
  • Report
  • 9 pages
  • Euromonitor International
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At a pace of growth far ahead of disposable products, reusable alternatives in feminine hygiene and adult incontinence are moving into mass retail and are expanding geographically. Positioned as sustainable, affordable, healthier, and more comfortable, reusable alternatives will present an increasing challenge to the disposable products industry. This report looks at reusable products’ growth and strategies as well as the disposable products industry’s response to the challenge.

The Disruptors in Disposable Hygiene Market: Rise of Reusable Alternatives - Responding to Challenge global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Disruptors in Disposable Hygiene Market: Rise of Reusable Alternatives - Responding to Challenge

May 2017
Disruptors in Disposable Hygiene Market
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Growth in sales well above that for disposable hygiene products

Reusable products in feminine hygiene and light adult incontinence have been gaining traction, with growth over the past five years far ahead that of disposable products. Geographic expansion covers both developed and the developing regions, and the products are expanding into mass market retail.

Developing add-on products and accessories to support growth further

Growth has been driven by attracting new users. However, to ensure return purchases by existing users, due to low purchase frequency of core products, key brands are developing additional products and accessories.

Focus on affordability in developing countries

Overall the key positioning of reusable alternatives revolves around sustainability, cost, health, comfort and convenience, and appearance (the latter especially for adult incontinence). In developing markets, however, low cost to the consumer is the top priority, especially in feminine hygiene due to high levels of poverty and inability of many women to afford disposable products.

Responding to challenge through partnership, pricing and innovation

Some of the trends in the disposable products industry seek to respond to the key messaging of reusable alternatives, such as better materials, more focus on sustainability in product development and lifecycle, more comfort and discretion as well as partnerships with enterprises that focus on low-cost disposable products to respond to the issue of affordability.

Acquisitions might be an option but come with potential caveats

Acquisition of a reusable product brand can provide a disposable product manufacturer access to a wider consumer base. However, such an acquisition will not necessarily secure better margins or assure transition by consumers (e.g. in developing markets) to disposable products down the road.
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Note: Product cover images may vary from those shown
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