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Fortified/Functional Packaged Food in Morocco

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    Report

  • 30 Pages
  • February 2022
  • Region: Morocco
  • Euromonitor International
  • ID: 4307226
Fortified/functional packaged food performed well during the pandemic with current value growth remaining at similar to levels to previous years of the review period. The health and wellness trend has gathered pace in response to the pandemic which has led consumers to favour offerings within FF packaged food. This has been particularly true among urban dwellers, who are consuming more FF packaged foods than ever.

The Fortified/Functional Packaged Food in Morocco report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN MOROCCOKEY DATA FINDINGS
2021 DEVELOPMENTS
  • FF packaged food proves resilient to the COVID-19 pandemic, especially among urban dwellers
  • Households are more heavily influenced by the product label and players’ efforts to maintain or reduce unit prices
  • Nestlé maintains its lead but significantly reduces its investment in fortified/functional packaged food in Morocco
PROSPECTS AND OPPORTUNITIES
  • Fortified/functional packaged food continues to register a good sales performance
  • Demand for specific vitamins and minerals drives key players to incorporate them in their new product developments which themselves are informed by online communications
  • Naturally healthy packaged and unpackaged food pose a threat over the forecast period
CATEGORY DATA
  • Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
  • Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
  • Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
  • Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
  • Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
  • Table 6 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
  • Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
  • Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
  • Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
  • Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
  • Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
  • Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
  • Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN MOROCCO
EXECUTIVE SUMMARY
  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?
MARKET DATA
  • Table 14 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 15 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 16 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 17 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 18 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 20 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 21 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 22 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 23 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 24 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 26 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources