Top Growth Opportunities: Meat in Malaysia

  • ID: 4307997
  • Report
  • Region: Malaysia
  • 93 pages
  • GlobalData
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FEATURED COMPANIES

  • F.Y Sdn Bhd
  • Hormel Foods Corporation
  • Marina
  • Victoria Crest Sdn Bhd
  • Yeo Hiap Seng Ltd.
  • MORE
Top Growth Opportunities: Meat in Malaysia

Summary

Malaysia has one of the smallest Meat markets in value terms, worth US$1.36 billion in 2016. This is the partially the result of a decline over 2011 and 2016, with the CAGR down by -3.0%. This shows that Malaysian consumers have been cost conscious and have been cutting back on Meat purchase over the past five years. However, the Meat market is forecast to witness a CAGR of 7.4% over the five years to 2021. This indicates a shift in consumer trends in Meat, from value towards premiumization.

Despite being a relatively small market for Meat, Malaysia will see very strong growth in the sector over the next five years, with a CAGR of 7.4% by 2021. High demand for Meat and a large proportion of young consumers with a high level of meat consumption will drive this growth. Those with higher disposable incomes are also more willing to trade up for greater levels of sensory indulgence in products, and for the guarantee of higher quality and safety standards in ingredients, which will further drive value growth for Meat.

Malaysia is the smallest market in the global Meat sector in terms of per capita expenditure. Though the population rate and disposable income are increasing in the country, the Malaysian Meat market has been slow to recover and grow per capita expenditure in US dollar terms, due to a depreciating Malaysian Ringgit.

Weak consumer confidence in spending is the factor that would inhibit Meat sales growth. Malaysia has one of the lowest consumer confidence ratings in South East Asia, with recent political scandals only fueling this. High inflation and weak currency has made consumers unwilling to trade up when shopping for everyday food essentials.

Although Malaysia is now suffering from currency depreciation, it remains one of the fastest growing economies in the Asia Pacific, with the International Monetary Fund (IMF) predicting GDP growth of 4.5% year-on-year in 2017, up from 4.2% in 2016. This resilient economy and the rising GDP growth means there is a strong foundation for future market growth as consumer spending confidence returns over the next five years.

The report "Top Growth Opportunities: Meat in Malaysia" identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category.

In particular, this report provides the following analysis:
- Key consumer demographic groups driving consumption within the Malaysian market. The figures showcase the number of times consumers of specific ages and gender consume Meat, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
- A study of market value and volumes over 2011-2016 for Malaysia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
- The degree of influence that the 20 key consumer trends identified have on Meat consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
- Examples of international and Malaysia-specific product innovation targeting key consumer needs.

Companies mentioned in this report: Ramly Food Processing Sdn. Bhd., Malaysian Flour Mills Berhad, Hormel Foods Corporation, Yeo Hiap Seng Ltd., Farm's Best Food Industries Sdn. Bhd., Mac Food Services Malaysia, Marina, F.Y Sdn Bhd, Ayamas Food Corporation Sdn Bhd, Victoria Crest Sdn Bhd.

Scope

- Malaysia has one of the smallest Meat markets in value terms, which is partially the result of a decline over 2011 and 2016.
- Malaysia is the smallest market in the global Meat sector in terms of per capita expenditure, although the population rate and disposable income are increasing in the country.
- The Malaysian Meat market is forecasted to record strong growth over the next five years
- In general, Malaysian men consume more Meat than their female counterparts, particularly in categories such as Ambient Meat, Chilled Raw Packaged Meat - Whole Cuts, and Frozen Meat.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Malaysia's Meat consumers.
- This is based on the author's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • F.Y Sdn Bhd
  • Hormel Foods Corporation
  • Marina
  • Victoria Crest Sdn Bhd
  • Yeo Hiap Seng Ltd.
  • MORE
Table of Contents
1. Introducing a top growth market for meat
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global meat sector
Malaysia reward and risk assessment
Opportunity score - Malaysia overview
Consumer meat spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Malaysia - rewards and opportunities for growth
Summary of the Meat market in Malaysia
2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of Malaysian Meat market
Volume growth of Malaysian Meat market
Level of premiumization by category
Category analysis - key drivers of change in meat
3. Retail and distribution insight - key channels and retailers driving growth
Meat retail channel share - Malaysia
Key Retail Channel trends
Routes to market
Drivers of change in the Meat sector
4. Company and brand insight - the competitive landscape defined
Meat category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier for total meat
International and domestic brand analysis
Company and brand strength summary
5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer drivers implications for meat
Key consumers trends in Malaysian meat
Consumer groups
Key Health & Wellness trends
Consumer trends summary
6. Product and packaging insights
Key Product Insights in meat
Trends and strategic issues - other notable product trends
Product & Packaging Insights - key product innovation case studies
Key product innovation case study: Nutriplus Amakaraage Fried Chicken Chop
Key Packaging Insights
Trends and strategic issues - packaging material trends
Trends and strategic issues - packaging closure
Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Product launch key takeouts
Recommendations for new ways to enter the Meat market in Portugal
8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-20
Winners and losers by category, value, 2016-20
Volume growth by category, 2011-20
Winners and losers by category, volume, 2016-20
Key consumption volume shares by consumer group, 20
Top volume CAGR categories, 2011 - 20

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2011-20
Market value and split, 2011-20
Value growth by category, 2011-2016 and 2016-20
Value market growth by category, 2011-20
Volume market growth by category, 2011-20
Value and volume growth by category, 2011-20
Fragmentation by category, 2011-20
Private label penetration and CAGR, 2011-20
Cumulative value share by brand, 20
Packaging materials volume share, 2016 & 20
Packaging closure materials volume share, 2016 & 20
Projected CAGR for top five categories by volume, 2016-
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  • Ramly Food Processing Sdn. Bhd.
  • Malaysian Flour Mills Berhad
  • Hormel Foods Corporation
  • Yeo Hiap Seng Ltd.
  • Farm's Best Food Industries Sdn. Bhd.
  • Mac Food Services Malaysia
  • Marina
  • F.Y Sdn Bhd
  • Ayamas Food Corporation Sdn Bhd
  • Victoria Crest Sdn Bhd
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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