Coconut Water Market in the US 2017-2021

New Research Report - Coconut Water Market in the US 2017-2021

Other Prominent Vendors in the market are: Amy & Brian Naturals, Bai, C20 Pure Coconut Water, C-COCONUT WATER, Chi, Cocojal, Edward & Sons, FROLIC FOODS, H2coco, Harmless Harvest, INVO COCONUT WATER, iTi Tropicals, jax coco, nudie, Pulse Beverage, Pure Brazilian Coconut Water, Purity Organic, Raw C, Taste Nirvana, Temple Lifestyle, Thai Agri Foods, Zolam, and Zumi Natural (Coco Zumi).

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is packaging innovations. Packaging is often considered to be an extension of a brand's value. Innovative packaging in terms of new shapes, material, and dispensing systems act as differentiators for various brands. The packaging of any brand is important in generating interest and curiosity among consumers. It is known that packaging has a direct impact on sales. Companies are launching coconut water in tetra packs, which keep the products fresh and free from spoilage. Some companies sell coconut water in coconut-shaped bottles.”

According to the report, one of the major drivers for this market is health benefits associated with consumption of coconut water. Coconut water is being increasingly recognized for its numerous health benefits, which is leading to the growing sales of packaged coconut water globally. This trend is more popular in non-tropical countries like the US, where fresh coconut water is not easily available. Owing to their busy lifestyles, consumers in the country are looking for ways to create a healthy lifestyle. This has been motivating many to shift from carbonated drinks and other drinks with high sugar content such as juices and nectars to healthy drinks.

Further, the report states that one of the major factors hindering the growth of this market is non-availability of coconuts. The non-availability of coconuts is one of the main challenges faced by the coconut water market in the US. Initially, the major players in the US market used to source their coconuts from Brazil. However, due to an increase in demand, the Brazilian supply of coconuts has become inadequate to meet the demand, compelling the market players to source coconuts from APAC countries such as the Philippines, Indonesia, and India.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.