Clickstream Analytics Market by Application (Click Path and Website Optimization, Customer Analysis, Basket Analysis and Personalization, Traffic Analysis), Type, Organization Size, Deployment Model, and Vertical - Global Forecast to 2022

  • ID: 4308303
  • Report
  • Region: Global
  • 167 Pages
  • Markets and Markets
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Clickstream Analytics Market worth 1,560.6 Million USD by 2022

FEATURED COMPANIES

  • Adobe
  • Connexity
  • HPE
  • Jumpshot
  • Oracle
  • Splunk
  • MORE

Rise in eCommerce is driving the growth

It is expected the global clickstream analytics market will grow from USD 750.3 million in 2017 to USD 1,560.6 million by 2022, at a Compound Annual Growth Rate (CAGR) of 15.8%. The clickstream analytics market is growing rapidly because of the transition from traditional techniques to advanced eCommerce and analytics techniques, and the massive adoption of eCommerce across verticals. Factors such as data privacy laws and regulations, and presence of several open source clickstream analytics solutions are expected to limit the market growth.

Click path optimization is estimated to have the largest market size in 2017

The clickstream analytics market is segmented by application into click path optimization, website/application optimization, customer analysis, basket analysis and personalization, traffic analysis, and others (competition benchmarking and next best product analysis). Clickstream provides all the activity data which has taken place on the website; it tracks each and every individual click and stores data in the weblogs. The pages analyzed during a visit is known as click path analysis. Click path optimization allows businesses to follow the customers through their navigation path to understand their interests, and provide them useful information; and enables marketers to bring out the conclusion for click path optimization in order to optimize path as per users’ convenience. It will make the marketers understand the potential customers, or the visitors.

Retail and eCommerce vertical is expected to have the highest growth rate during the forecast period

Clickstream analytics solutions have been deployed across various verticals, including retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance (BFSI); transportation and logistics; government; energy and utilities; and others (manufacturing, healthcare and life sciences, and education). The retail and eCommerce vertical is expected to witness the growth at the highest CAGR during the forecast period, because of the rise in eCommerce across all regions and increasing need for managing real-time data coming from various eCommerce activities. Further, clickstream analytics also helps to predict demand for resources, supplies, inventory, and equipment with a user-friendly interface.

North America is expected to hold the largest market share

North America, followed by Europe, is expected to continue being the largest revenue-generating region for the clickstream analytics vendors over the next five years. This is mainly due to the presence of various developed economies, such as Canada and the US and because of the high focus on innovations through research and development, and technology across industry verticals. Asia Pacific (APAC) is expected to be the highest growing region in the clickstream analytics market because of the increasing adoption of eCommerce and smart technologies and government initiatives such as smart cities in the APAC countries, including China and India.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the clickstream analytics marketplace.

  • By Company - Tier 1 - 22%, Tier 2 - 30%, and Tier 3 - 48%
  • By Designation - C-Level - 30%, Director Level - 45%, and Others - 25%
  • By Region - North America - 48%, Europe - 30%, and APAC - 22%

The clickstream analytics ecosystem comprises the following major vendors:

  • Adobe Systems (US)
  • AT Internet (US)
  • Google (US)
  • IBM Corporation (US)
  • Microsoft Corporation (US)
  • Oracle Corporation (US),
  • SAP SE (Germany)
  • Connexity (US)
  • Hewlett Packard Enterprise (US)
  • Jumpshot (US)
  • Splunk (US)
  • Talend (US)
  • Verto Analytics (Finland)
  • Webtrends Corporation (US)
  • Vlocity, Inc (US)

Scope of the Report:

The clickstream analytics market revenue is primarily classified into revenues from software and services. The software revenue is associated with pre-built standalone clickstream analytics application offerings, and the services revenue is associated with managed services and professional services. The professional services comprise system deployment and integration, support and maintenance, and consulting services. The market is also segmented on the basis of applications, deployment models, organization size, verticals, and regions.

Reasons to buy the report:

  • To get a comprehensive overview of the global clickstream analytics market
  • To gain wide range information about the top players in this market sphere, their product portfolios, and the key strategies adopted by them
  • To gain insights of the major countries/regions in which the clickstream analytics market is flourishing in various verticals
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FEATURED COMPANIES

  • Adobe
  • Connexity
  • HPE
  • Jumpshot
  • Oracle
  • Splunk
  • MORE

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Years Considered for the Study
1.4 Currency
1.5 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Microquadrant Research Methodology
2.3.1 Vendor Inclusion Criteria
2.4 Research Assumptions
2.5 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Clickstream Analytics Market
4.2 Market Share Across Various Regions
4.3 Market Verticals and Regions
4.4 Life Cycle Analysis, By Region, 2017

5 Market Overview and Industry Trends
5.1 Market Overview
5.1.1 Introduction
5.1.2 Market Dynamics
5.1.2.1 Drivers
5.1.2.1.1 Rise in Ecommerce Leading to Unprecedented Growth in Consumer Data
5.1.2.1.2 Rapid Adoption of Mobile Technology Providing Multiple Digital Touchpoints
5.1.2.2 Restraints
5.1.2.2.1 Data Privacy Laws and Regulations
5.1.2.2.2 Presence of Open Source Clickstream Analytics Vendors
5.1.2.3 Opportunities
5.1.2.3.1 Multichannel Marketing
5.1.2.3.2 Emerging Trend of Predictive Marketing
5.1.2.4 Challenges
5.1.2.4.1 Data Collection and Identifying Business Requirements
5.1.2.4.2 Real-Time Clickstream Data Analysis
5.2 Industry Trends
5.2.1 Introduction
5.2.2 Clickstream Analytics USE Cases
5.2.2.1 Introduction
5.2.2.2 USE Case #1: Traffic Analysis
5.2.2.3 USE Case #2: Website Optimization
5.2.2.4 USE Case #3: Basket Analysis and Personalization
5.2.2.5 USE Case #4: Customer Analysis
5.2.3 Clickstream Analytics, By Architecture

6 Clickstream Analytics Market Analysis, By Type
6.1 Introduction
6.2 Software
6.3 Services
6.3.1 Professional Services
6.3.1.1 Deployment and Integration
6.3.1.2 Support and Maintenance
6.3.1.3 Consulting Services
6.3.2 Managed Services

7 Clickstream Analytics Market Analysis, By Business Application
7.1 Introduction
7.2 Click Path Optimization
7.3 Customer Analysis
7.4 Website/Application Optimization
7.5 Basket Analysis and Personalization
7.6 Traffic Analysis
7.7 Others

8 Clickstream Analytics Market Analysis, By Deployment Model
8.1 Introduction
8.2 On-Premises
8.3 On-Demand

9 Clickstream Analytics Market Analysis, By Organization Size
9.1 Introduction
9.2 Large Enterprises
9.3 Small and Medium-Sized Enterprises

10 Clickstream Analytics Market Analysis, By Vertical
10.1 Introduction
10.2 Retail and Ecommerce
10.3 Media and Entertainment
10.4 Telecommunications and It
10.5 Travel and Hospitality
10.6 Banking, Financial Services, and Insurance
10.7 Transportation and Logistics
10.8 Government
10.9 Energy and Utilities
10.10 Others

11 Geographic Analysis
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia Pacific
11.5 Latin America
11.6 Middle East and Africa

12 Competitive Landscape
12.1 Microquadrant Overview
12.1.1 Innovators
12.1.2 Vanguards
12.1.3 Emerging
12.1.4 Dynamics
12.2 Microquadrant
12.3 Clickstream Analytics Market: Product Offering
12.4 Clickstream Analytics Market: Business Strategy

13 Company Profiles
13.1 Adobe
13.2 AT Internet
13.3 Google
13.4 IBM
13.5 Microsoft
13.6 Oracle
13.7 SAP
13.8 Connexity
13.9 HPE
13.10 Jumpshot
13.11 Splunk
13.12 Talend
13.13 Verto Analytics
13.14 Webtrends
13.15 Vlocity

14 Appendix
14.1 Insights of Industry Experts
14.2 Discussion Guide
14.3 Knowledge Store
14.4 Introducing RT: Real-Time Market Intelligence
14.5 Available Customization
14.6 Related Reports
14.7 Author Details

List of Tables:
Table 1 Clickstream Analytics Market Size, By Type, 2015-2022 (USD Million)
Table 2 Software: Market Size, By Region, 2015-2022 (USD Million)
Table 3 Clickstream Analytics Market Size, By Service, 2015-2022 (USD Million)
Table 4 Services: Market Size, By Region, 2015-2022 (USD Million)
Table 5 Professional Services Market Size, By Type, 2015-2022 (USD Million)
Table 6 Professional Services Market Size, By Region, 2015-2022 (USD Million)
Table 7 Deployment and Integration Market Size, By Region, 2015-2022 (USD Million)
Table 8 Support and Maintenance Services Market Size, By Region, 2015-2022 (USD Million)
Table 9 Consulting Services Market Size, By Region, 2015-2022 (USD Million)
Table 10 Managed Services Market Size, By Region, 2015-2022 (USD Million)
Table 11 Clickstream Analytics Market Size, By Business Application, 2015-2022 (USD Million)
Table 12 Click Path Optimization Market Size, By Region, 2015-2022 (USD Million)
Table 13 Customer Analysis Market Size, By Region, 2015-2022 (USD Million)
Table 14 Website/Application Optimization Market Size, By Region, 2015-2022 (USD Million)
Table 15 Basket Analysis and Personalization Market Size, By Region, 2015-2022 (USD Million)
Table 16 Traffic Analysis Market Size, By Region, 2015-2022 (USD Million)
Table 17 Other Business Applications Market Size, By Region, 2015-2022 (USD Million)
Table 18 Clickstream Analytics Market Size, By Deployment Model, 2015-2022 (USD Million)
Table 19 On-Premises: Market Size, By Region, 2015-2022 (USD Million)
Table 20 On-Demand: Market Size, By Region, 2015-2022 (USD Million)
Table 21 Clickstream Analytics Market Size, By Organization Size, 2015-2022 (USD Million)
Table 22 Large Enterprises: Market Size, By Region, 2015-2022 (USD Million)
Table 23 Small and Medium-Sized Enterprises: Market Size, By Region, 2015-2022 (USD Million)
Table 24 Clickstream Analytics Market Size, By Vertical, 2015-2022 (USD Million)
Table 25 Retail and Ecommerce: Market Size, By Region, 2015-2022 (USD Million)
Table 26 Media and Entertainment: Market Size, By Region, 2015-2022 (USD Million)
Table 27 Telecommunications and It: Market Size, By Region, 2015-2022 (USD Million)
Table 28 Travel and Hospitality: Market Size, By Region, 2015-2022 (USD Million)
Table 29 Banking, Financial Services, and Insurance: Market Size, By Region, 2015-2022 (USD Million)
Table 30 Transportation and Logistics: Market Size, By Region, 2015-2022 (USD Million)
Table 31 Government: Market Size, By Region, 2015-2022 (USD Million)
Table 32 Energy and Utilities: Market Size, By Region, 2015-2022 (USD Million)
Table 33 Others: Market Size, By Region, 2015-2022 (USD Million)
Table 34 Clickstream Analytics Market Size, By Region, 2015-2022 (USD Million)
Table 35 North America: Market Size, By Vertical, 2015-2022 (USD Million)
Table 36 North America: Market Size, By Type, 2015-2022 (USD Million)
Table 37 North America: Market Size, By Service, 2015-2022 (USD Million)
Table 38 North America: Market Size, By Professional Service, 2015-2022 (USD Million)
Table 39 North America: Market Size, By Business Application, 2015-2022 (USD Million)
Table 40 North America: Market Size, By Deployment Model, 2015-2022 (USD Million)
Table 41 North America: Market Size, By Organization Size, 2015-2022 (USD Million)
Table 42 Europe: Clickstream Analytics Market Size, By Vertical, 2015-2022 (USD Million)
Table 43 Europe: Market Size, By Type, 2015-2022 (USD Million)
Table 44 Europe: Market Size, By Service, 2015-2022 (USD Million)
Table 45 Europe: Market Size, By Professional Service, 2015-2022 (USD Million)
Table 46 Europe: Market Size, By Business Application, 2015-2022 (USD Million)
Table 47 Europe: Market Size, By Deployment Model, 2015-2022 (USD Million)
Table 48 Europe: Market Size, By Organization Size, 2015-2022 (USD Million)
Table 49 Asia Pacific: Clickstream Analytics Market Size, By Vertical, 2015-2022 (USD Million)
Table 50 Asia Pacific: Market Size, By Type, 2015-2022 (USD Million)
Table 51 Asia Pacific: Market Size, By Service, 2015-2022 (USD Million)
Table 52 Asia Pacific: Market Size, By Professional Service, 2015-2022 (USD Million)
Table 53 Asia Pacific: Market Size, By Business Application, 2015-2022 (USD Million)
Table 54 Asia Pacific: Market Size, By Deployment Model, 2015-2022 (USD Million)
Table 55 Asia Pacific: Market Size, By Organization Size, 2015-2022 (USD Million)
Table 56 Latin America: Market Size, By Vertical, 2015-2022 (USD Million)
Table 57 Latin America: Clickstream Analytics Market Size, By Type, 2015-2022 (USD Million)
Table 58 Latin America: Market Size, By Service, 2015-2022 (USD Million)
Table 59 Latin America: Market Size, By Professional Service, 2015-2022 (USD Million)
Table 60 Latin America: Market Size, By Business Application, 2015-2022 (USD Million)
Table 61 Latin America: Market Size, By Deployment Model, 2015-2022 (USD Million)
Table 62 Latin America: Market Size, By Organization Size, 2015-2022 (USD Million)
Table 63 Middle East and Africa: Market Size, By Vertical, 2015-2022 (USD Million)
Table 64 Middle East and Africa: Market Size, By Type, 2015-2022 (USD Million)
Table 65 Middle East and Africa: Market Size, By Service, 2015-2022 (USD Million)
Table 66 Middle East and Africa: Market Size, By Professional Service, 2015-2022 (USD Million)
Table 67 Middle East and Africa: Market Size, By Business Application, 2015-2022 (USD Million)
Table 68 Middle East and Africa: Market Size, By Deployment Model, 2015-2022 (USD Million)
Table 69 Middle East and Africa: Clickstream Analytics Market Size, By Organization Size, 2015-2022 (USD Million)

List of Figures:
Figure 1 Clickstream Analytics Market Segmentation
Figure 2 Regional Scope
Figure 3 Market Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Evaluation Criteria
Figure 9 Clickstream Analytics Market: Assumptions
Figure 10 Market is Poised to Witness Growth in the Global Market During 2017-2022
Figure 11 Market Snapshot on the Basis of Types (2017 vs. 2022)
Figure 12 Market Snapshot on the Basis of Service (2017-2022)
Figure 13 Market Snapshot on the Basis of Professional Service (2017-2022)
Figure 14 Market Snapshot on the Basis of Business Application (2017-2022)
Figure 15 Market Snapshot on the Basis of Deployment Model (2017-2022)
Figure 16 Market Snapshot on the Basis of Organization Size (2017-2022)
Figure 17 Market Snapshot on the Basis of Vertical (2017 vs. 2022)
Figure 18 Increasing Volume and Variety of Business Data is the Major Factor Contributing to the Growth of the Clickstream Analytics Market
Figure 19 North America is Expected to Hold the Largest Market Share in 2017
Figure 20 Retail and Ecommerce Vertical is Expected to Have the Largest Market Size in 2017
Figure 21 North America and Europe to Enter Maturity Phase During 2017-2022
Figure 22 Clickstream Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Clickstream Analytics Architecture
Figure 24 Services Segment is Expected to Have A Larger CAGR During the Forecast Period
Figure 25 Managed Services Segment is Expected to Have A Higher CAGR During the Forecast Period
Figure 26 Consulting Services Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 27 Basket Analysis and Personalization Application is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 28 On-Demand Deployment Model is Expected to Have A Higher CAGR During the Forecast Period
Figure 29 Small and Medium-Sized Enterprises Segment is Expected to Have the Higher CAGR During the Forecast Period
Figure 30 Retail and Ecommerce Vertical is Expected to Have the Largest Market Share and the Highest CAGR During the Forecast Period
Figure 31 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 32 Asia Pacific is Expected to Have the Highest CAGR in the Clickstream Analytics Market During the Forecast Period
Figure 33 North America Market Snapshot
Figure 34 Asia Pacific Market Snapshot
Figure 35 Adobe: Company Snapshot
Figure 36 Adobe: Product Offering Scorecard
Figure 37 Adobe: Business Strategy Scorecard
Figure 38 AT Internet: Product Offering Scorecard
Figure 39 AT Internet: Business Strategy Scorecard
Figure 40 Google: Company Snapshot
Figure 41 Google: Product Offering Scorecard
Figure 42 Google: Business Strategy Scorecard
Figure 43 IBM: Company Snapshot
Figure 44 IBM: Product Offering Scorecard
Figure 45 IBM: Business Strategy Scorecard
Figure 46 Microsoft Corporation: Company Snapshot
Figure 47 Microsoft: Product Offering Scorecard
Figure 48 Microsoft: Business Strategy Scorecard
Figure 49 Oracle Corporation: Company Snapshot
Figure 50 Oracle: Product Offering Scorecard
Figure 51 Oracle: Business Strategy Scorecard
Figure 52 SAP: Company Snapshot
Figure 53 SAP: Product Offering Scorecard
Figure 54 SAP: Business Strategy Scorecard
Figure 55 Connexity: Product Offering Scorecard
Figure 56 Connexity: Business Strategy Scorecard
Figure 57 HPE: Company Snapshot
Figure 58 HPE: Product Offering Scorecard
Figure 59 HPE: Business Strategy Scorecard
Figure 60 Jumpshot: Product Offering Scorecard
Figure 61 Jumpshot: Business Strategy Scorecard
Figure 62 Splunk: Company Snapshot
Figure 63 Splunk: Product Offering Scorecard
Figure 64 Splunk: Business Strategy Scorecard
Figure 65 Talend S.A.: Company Snapshot
Figure 66 Talend: Product Offering Scorecard
Figure 67 Talend: Business Strategy Scorecard
Figure 68 Verto Analytics: Product Offering Scorecard
Figure 69 Verto Analytics: Business Strategy Scorecard
Figure 70 Webtrends: Product Offering Scorecard
Figure 71 Webtrends: Business Strategy Scorecard
Figure 72 Vlocity: Product Offering Scorecard
Figure 73 Vlocity: Business Strategy Scorecard

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FEATURED COMPANIES

  • Adobe
  • Connexity
  • HPE
  • Jumpshot
  • Oracle
  • Splunk
  • MORE

The clickstream analytics market size is expected to grow from USD 750.3 Million in 2017 to USD 1,560.6 Million by 2022, at a Compound Annual Growth Rate (CAGR) of 15.8% during the forecast period. The major growth drivers of the market include rise in eCommerce leading to unprecedented growth in consumer data and rapid adoption of mobile technology providing multiple digital touchpoints.

The clickstream analytics market is segmented by software and services. The services segment is expected to grow at the highest CAGR during the forecast period, out of which the consulting services subsegment in the professional services segment is projected to witness the highest demand due to the growing need of clickstream analytics solutions across organizations.

The retail and eCommerce vertical is estimated to hold the largest share of the clickstream analytics market in 2017. The market growth in the retail and eCommerce vertical is fueled by the growing need for eCommerce across all regions. Clickstream analytics solutions and services offer crucial benefits to the retail and eCommerce vertical, such as cutting inevitable losses, creating new opportunities, saving costs by ensuring uninterrupted operations, and increasing efficiency by analyzing clickstream data in real time. The retail and eCommerce vertical is also expected to grow at the highest CAGR during the forecast period.

The clickstream analytics market is segmented by application into click path optimization, website/application optimization, customer analysis, basket analysis and personalization, traffic analysis, and others (competition benchmarking and next best product analysis). The click path optimization application is expected to hold the largest share of the market during the forecast period. The basket analysis and personalization application is expected to grow at the highest CAGR during the forecast period.

Clickstream analytics is adopted by both Small and Medium-sized Enterprises (SMEs) and large enterprises. The demand for clickstream analytics in large enterprises is increasing due to its cost-effective and time-efficient features; its growth is specifically high in SMEs where low cost solutions are much required.

The clickstream analytics market has been segmented by deployment model into on-premises and on-demand. Organizations can opt for one of these or a mix of the deployment models depending on their requirements. Currently, the market share of the on-premises deployment type is higher; however, the market for on-demand deployment is expected to increase at a higher CAGR in the coming years.

The global clickstream analytics market has been segmented on the basis of regions into North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA), and to provide a region-specific analysis in the report. The North American region, followed by Europe, is expected to continue as the largest revenue-generating region for clickstream analytics vendors over the next five years, as enterprises in the U.S. and Canada have a high focus on innovations obtained from research and development, and technology. The APAC region is expected to be the fastest-growing region in the global clickstream analytics market because of the increasing adoption of eCommerce and smart technologies, and various government initiatives, such as smart cities across the APAC countries, including China and India.

The clickstream analytics market faces challenges, such as data collection and identifying business requirements and real-time clickstream analytics. Factors such as data privacy laws and regulations, and presence of several open source clickstream analytics solutions in the market are expected to limit the market growth.

Major vendors that offer clickstream analytics software and services globally are Adobe Systems (US), AT Internet (US), Google (US), IBM Corporation (US), Microsoft Corporation (US), Oracle Corporation (US), SAP SE (Germany), Connexity (US), Hewlett Packard Enterprise (US), Jumpshot (US), Splunk (US), Talend (US), Verto Analytics (Finland), Webtrends Corporation (US), and Vlocity, Inc (US). These vendors have adopted different types of organic and inorganic growth strategies, such as new product launches and product upgradations, partnerships, collaborations and agreements, and acquisitions to expand their offerings in the clickstream analytics market.

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  • AT Internet
  • Adobe
  • Connexity
  • Google
  • HPE
  • IBM
  • Jumpshot
  • Microsoft
  • Oracle
  • SAP
  • Splunk
  • Talend
  • Verto Analytics
  • Vlocity
  • Webtrends
Note: Product cover images may vary from those shown
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