Country Profile: Bakery & Cereals sector in Egypt

  • ID: 4311652
  • Report
  • Region: Egypt
  • 154 pages
  • GlobalData
1 of 5

FEATURED COMPANIES

  • Bakeland Egypt
  • Daher Food Industries
  • Dr. August Oetker Kg
  • Faragalla Group
  • Kraft Foods Group Inc.
  • Mass Food Co.
  • MORE
Country Profile: Bakery & Cereals sector in Egypt

Summary:

Egyptian Bakery & Cereals sector accounted for a volume share of 7.6% of the global market and 64% of the regional (Middle East & Africa) market, in 2016. The sector was valued at E£46,434.4 million (US$4,572.9 million) in 2016 and is expected to grow at a CAGR of 4.1% during 2016-2021. Increasing demand for convenient food options in the country, which is traditionally known for high consumption of bread and cereals is driving the sector. Per capita consumption stood at 113.5kg when compared to the global and Middle East & Africa levels of 26.4kg and 82kg, respectively, in 2016.

Food & Drinks Specialists is the leading distribution channel in the Egyptian Bakery & Cereals sector, accounting for a total value share of 78.9% in 2016. It is followed by Convenience Stores and Hypermarkets & Supermarkets with shares of 11.6% and 8.6%, respectively, in the same year.

The top five brands in the Egyptian Bakery & Cereals sector accounted for 6.5% value share, in 2016. Private labels accounted for 0.9% share by value in the same year. Health & Wellness attributes such as ‘Naturally Healthy’ and consumer benefits such as ‘General Wellbeing’ are the most sought after Health & Wellness claims in the Egyptian Bakery & Cereals sector.

Flexible Packaging is the most commonly used packaging material in the Egyptian Bakery & Cereals sector. In 2016, it accounted for a volume share of 96.1%, followed by Rigid Plastics with a share of 2.8% respectively.

The report 'Country Profile: Bakery & Cereals sector in Egypt' provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

In particular, this report provides the following analysis:
  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
  • Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
  • Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.
Companies mentioned in this report: Bakeland Egypt, Tag El Melouk Co, Dr. August Oetker Kg, Faragalla Group, United Food Industries Corporation Ltd, Modern Bakery l.L.C., Mass Food Co., Daher Food Industries, The Egyptian Company for Foods (BiscoMisr), The Kellogg Company, Monginis Foods Pvt Ltd, Kraft Foods Group, Inc., Mondelez International, Inc, Nestle S.A.

Scope:
  • The Egyptian Bakery & Cereals sector accounted for a volume share of 64% of the regional (Middle East & Africa) market, in 2016.
  • Bread & Rolls is the largest market in the Bakery & Cereals sector.
  • The Egyptian Bakery & Cereals sector account for 6.5% value share, in 2016; Private Labels account for 0.9% share by value in the same year.
  • Flexible Packaging is the most commonly used packaging material in the sector - Food & Drinks Specialists is the leading distribution channel for Bakery & Cereals sector in the country.
Reasons to Buy:
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis - Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities - Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning - Manufacturers can identify the opportunities to position products with H&W attributes/benefits - Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target - Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion - The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector - Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Bakeland Egypt
  • Daher Food Industries
  • Dr. August Oetker Kg
  • Faragalla Group
  • Kraft Foods Group Inc.
  • Mass Food Co.
  • MORE
1. Report Scope

2. Executive summary

3. Egypt in the global and regional context
3.1. Egypt’s share in the Global and Middle East & African Bakery & Cereals sector
3.2. Egypt compared to other leading countries in Middle East & Africa

4. Market size analysis - Bakery & Cereals sector
4.1. Value and volume analysis - Bakery & Cereals sector in Egypt
4.2. Per capita consumption - Egypt compared to Middle East & Africa and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysis of markets in the Bakery & Cereals sector
4.5. Growth analysis by markets

5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Baking Ingredients
5.3. Market analysis: Baking Mixes
5.4. Market analysis: Bread & Rolls
5.5. Market analysis: Breakfast Cereals
5.6. Market analysis: Cakes Pastries & Sweet Pies
5.7. Market analysis: Cereal Bars
5.8. Market analysis: Cookies (Sweet Biscuits)
5.9. Market analysis: Dough Products
5.10. Market analysis: Energy Bars
5.11. Market analysis: Morning Goods
5.12. Market analysis: Savory Biscuits

6. Distribution analysis
6.1. Distribution channel share analysis: Bakery & Cereals
6.2. Distribution channel share analysis: Baking Ingredients
6.3. Distribution channel share analysis: Baking Mixes
6.4. Distribution channel share analysis: Bread & Rolls
6.5. Distribution channel share analysis: Breakfast Cereals
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies
6.7. Distribution channel share analysis: Cereals Bars
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits)
6.9. Distribution channel share analysis: Dough Products
6.10. Distribution channel share analysis: Energy Bars
6.11. Distribution channel share analysis: Morning Goods
6.12. Distribution channel share analysis: Savory Biscuits

7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Baking Ingredients
7.3.2. Baking Mixes
7.3.3. Breakfast Cereals
7.3.4. Cereal Bars
7.3.5. Savory Biscuits
7.4. Private label share analysis

8. Health & Wellness analysis
8.1. Market size analysis by Health & Wellness claims
8.2. Market share analysis - Health & Wellness product attributes
8.3. Market size analysis - Health & Wellness consumer benefits
8.4. Leading companies in Egyptian Health & Wellness market

9. Packaging analysis
9.1. Packaging share and growth analysis by packaging material
9.2. Packaging share analysis by packaging material
9.3. Packaging share and growth analysis by container type
9.4. Packaging share analysis by container type
9.5. Packaging share and growth analysis by closure type
9.6. Packaging share analysis by closure type
9.7. Packaging share and growth analysis by outer type
9.8. Packaging share analysis by outer type

10. Macroeconomic analysis
10.1. GDP per Capita
10.2. Population and population growth
10.3. Consumer Price Index
10.4. Population breakdown by age

11. Consumergraphics
11.1. Consumption by Gender
11.2. Consumption by Age
11.3. Consumption by Education
11.4. Consumption by Urbanization

12. Methodology

13. Definitions

14. Appendix

15. About the Publisher

16. Disclaimer

17. Contact Us

List of Tables:
Table 1: Growth analysis by markets, 2016-2021
Table 2: Value analysis of Baking Ingredients market by categories, 2011-2021
Table 3: Value analysis by of Bread & Rolls market categories, 2011-2021
Table 4: Volume analysis of Bread & Rolls market by categories, 2011-2021
Table 5: Value analysis of Breakfast Cereals market by categories, 2011-2021
Table 6: Volume analysis of Breakfast Cereals market by categories, 2011-2021
Table 7: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021
Table 8: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021
Table 9: Value analysis of Cereal Bars market by categories, 2011-2021
Table 10: Volume analysis of Cereal Bars market by categories, 2011-2021
Table 11: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021
Table 12: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021
Table 13: Value analysis of Dough Products market by categories, 2011-2021
Table 14: Volume analysis of Dough Products market by categories, 2011-2021
Table 15: Value analysis of Morning Goods market by categories, 2011-2021
Table 16: Volume analysis of Morning Goods market by categories, 2011-2021
Table 17: Value analysis of Savory Biscuits market by categories, 2011-2021
Table 18: Volume analysis of Savory Biscuits market by categories, 2011-2021
Table 19: Brand Value and Volume - Bakery & Cereals sector
Table 20: Brand Value and Volume - Baking Ingredients market
Table 21: Brand Value and Volume - Baking Mixes market
Table 22: Brand Value and Volume - Bread & Rolls market
Table 23: Brand Value and Volume - Breakfast Cereals market
Table 24: Brand Value and Volume - Cakes, Pastries & Sweet Pies market
Table 25: Brand Value and Volume - Cereal Bars market
Table 26: Brand Value and Volume - Cookies (Sweet Biscuits) market
Table 27: Brand Value and Volume - Cookies (Sweet Biscuits) market
Table 28: Brand Value and Volume - Dough Products market
Table 29: Brand Value and Volume - Energy Bars market
Table 30: Brand Value and Volume - Morning Goods market
Table 31: Brand Value and Volume - Savory Biscuits market
Table 32: Brand Value and Volume - Baking Chocolate Chips & Morsels category
Table 33: Brand Value and Volume - Baking Powder/Soda category
Table 34: Brand Value and Volume - Cake Decorations & Icing category
Table 35: Brand Value and Volume - Corn & Potato Starch category
Table 36: Brand Value and Volume - Fruit Pectins and Glazed Fruit category
Table 37: Brand Value and Volume - Dessert Mixes category
Table 38: Brand Value and Volume - Other Baking Mixes category
Table 39: Brand Value and Volume - Hot Cereals category
Table 40: Brand Value and Volume - Ready-to-Eat Cereals category
Table 41: Brand Value and Volume - Granola/Muesli/Yogurt Bars category
Table 42: Brand Value and Volume - Other Cereal Bars category
Table 43: Brand Value and Volume - Bread Substitutes category
Table 44: Brand Value and Volume - Plain Crackers category
Table 45: Brand Value and Volume - Other Crackers category
Table 46: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016)
Table 47: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016)
Table 48: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016)
Table 49: Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016)
Table 50: Market Definitions
Table 51: Category Definitions
Table 52: Category Definitions
Table 53: Category Definitions
Table 54: Category Definitions
Table 55: Channel Definitions
Table 56: Health & Wellness: Product Attributes-Food Minus
Table 57: Health & Wellness: Product Attributes - Free From
Table 58: Health & Wellness: Product Attributes - Functional & Fortified
Table 59: Health & Wellness: Product Attributes - Naturally Healthy
Table 60: Health & Wellness: Product Attributes - Food Intolerance
Table 61: Health & Wellness: Consumer Benefits - Health Management
Table 62: Health & Wellness: Analysis by Consumer Benefits
Table 63: Health & Wellness: Consumer Benefits - Performance
Table 64: Market Value for Baking Ingredients - by category (E£ Million) 2011-2021
Table 65: Market Value for Baking Mixes - by category (E£ Million) 2011-2021
Table 66: Market Value for Bread & Rolls - by category (E£ Million) 2011-2021
Table 67: Market Value for Breakfast Cereals - by category (E£ Million) 2011-2021
Table 68: Market Value for Cakes, Pastries & Sweet Pies - by category (E£ Million) 2011-2021
Table 69: Market Value for Cereal Bars - by category (E£ Million) 2011-2021
Table 70: Market Value for Cookies (Sweet Biscuits) - by category (E£ Million) 2011-2021
Table 71: Market Value for Dough Products - by category (E£ Million) 2011-2021
Table 72: Market Value for Energy Bars - by category (E£ Million) 2011-2021
Table 73: Market Value for Morning Goods - by category (E£ Million) 2011-2021
Table 74: Market Value for Savory Biscuits - by category (E£ Million) 2011-2021
Table 75: Market Value for Baking Ingredients - by category (US$ Million) 2011-2021
Table 76: Market Value for Baking Mixes - by category (US$ Million) 2011-2021
Table 77: Market Value for Bread & Rolls - by category (US$ Million) 2011-2021
Table 78: Market Value for Breakfast Cereals - by category (US$ Million) 2011-2021
Table 79: Market Value for Cakes, Pastries & Sweet Pies - by category (US$ Million) 2011-2021
Table 80: Market Value for Cereal Bars - by category (US$ Million) 2011-2021
Table 81: Market Value for Cookies (Sweet Biscuits) - by category (US$ Million) 2011-2021
Table 82: Market Value for Dough Products - by category (US$ Million) 2011-2021
Table 83: Market Value for Energy Bars - by category (US$ Million) 2011-2021
Table 84: Market Value for Morning Goods - by category (US$ Million) 2011-2021
Table 85: Market Value for Savory Biscuits - by category (US$ Million) 2011-2021
Table 86: Market Volume for Baking Ingredients - by category (Kg Million) 2011-2021
Table 87: Market Volume for Baking Mixes - by category (Kg Million) 2011-2021
Table 88: Market Value for Bread & Rolls - by category (Kg Million) 2011-2021
Table 89: Market Volume for Breakfast Cereals - by category (Kg Million) 2011-2021
Table 90: Market Volume for Cakes, Pastries & Sweet Pies - by category (Kg Million) 2011-2021
Table 91: Market Volume for Cereal Bars - by category (Kg Million) 2011-2021
Table 92: Market Volume for Cookies (Sweet Biscuits) - by category (Kg Million) 2011-2021
Table 93: Market Volume for Dough Products - by category (Kg Million) 2011-2021
Table 94: Market Volume for Energy Bars - by category (Kg Million) 2011-2021
Table 95: Market Volume for Morning Goods - by category (Kg Million) 2011-2021
Table 96: Market Volume for Savory Biscuits - by category (Kg Million) 2011-2021
Table 97: Components of change- by Market
Table 98: Bakery & Cereals Sales Distribution in Egypt- by Markets (E£ Million), 2016
Table 99: Key Health & Wellness product attributes driving sales in Egypt (E£ Million)
Table 100: Key Health & Wellness consumer benefits driving sales in Egypt (E£ Million)
Table 101: Packaging Material (in Million pack units)
Table 102: Container Type (in Million pack units)
Table 103: Closure Type (in Million pack units)
Table 104: Outer Type (in Million pack units)
Table 105: Exchange Rates: (US$-E£), 2011-2021
Table 106: GDP Per Capita (E£)
Table 107: Population
Table 108: Consumer Price Index
Table 109: Age Profile (Millions of Persons)

List of Figures:
Figure 1: Volume share of Egypt in the global and Middle East & African Bakery & Cereals sector, 2011-2021
Figure 2: Egypt compared to other top four countries in Middle East & Africa - market size, growth, and competitive landscape
Figure 3: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021
Figure 4: Per capita consumption in Egypt compared to global and Middle East & African average, 2011-2021
Figure 5: Degree of trading up/down in the Egyptian Bakery & Cereals sector, 2015-2016
Figure 6: Value and volume growth analysis by markets, 2016-2021
Figure 7: Per capita consumption (by markets) in Egypt compared to global and Middle East & African average, 2016
Figure 8: Value and volume growth analysis, Baking Ingredients market, 2011-2021
Figure 9: Value and volume growth analysis, Baking Mixes market, 2011-2021
Figure 10: Value and volume growth analysis, Bread & Rolls market, 2011-2021
Figure 11: Value and volume growth analysis, Breakfast Cereals market, 2011-2021
Figure 12: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021
Figure 13: Value and volume growth analysis, Cereal Bars market, 2011-2021
Figure 14: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021
Figure 15: Value and volume growth analysis, Dough Products market, 2011-2021
Figure 16: Value and volume growth analysis, Energy Bars market, 2011-2021
Figure 17: Value and volume growth analysis, Morning Goods market, 2011-2021
Figure 18: Value and volume growth analysis, Savory Biscuits market, 2011-2021
Figure 19: Distribution channel share, Bakery & Cereals, 2011-2016
Figure 20: Distribution channel share, Baking Ingredients market, 2011-2016
Figure 21: Distribution channel share, Baking Mixes market, 2011-2016
Figure 22: Distribution channel share, Bread & Rolls market, 2011-2016
Figure 23: Distribution channel share, Breakfast Cereals market, 2011-2016
Figure 24: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016
Figure 25: Distribution channel share, Cereal Bars market, 2011-2016
Figure 26: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016
Figure 27: Distribution channel share, Dough Products market, 2011-2016
Figure 28: Distribution channel share, Energy Bars market, 2011-2016
Figure 29: Distribution channel share, Morning Goods market, 2011-2016
Figure 30: Distribution channel share, Savory Biscuits market, 2011-2016
Figure 31: Leading brands in the Egyptian Bakery & Cereals sector, value and volume share, 2016
Figure 32: Leading brands in the Baking Ingredients market, value and volume share, 2016
Figure 33: Leading brands in the Baking Mixes market, value and volume share, 2016
Figure 34: Leading brands in the Bread & Rolls market, value and volume share, 2016
Figure 35: Leading brands in the Breakfast Cereals market, value and volume share, 2016
Figure 36: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016
Figure 37: Leading brands in the Cereal Bars market, value and volume share, 2016
Figure 38: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016
Figure 39: Leading brands in the Dough Products market, value and volume share, 2016
Figure 40: Leading brands in the Energy Bars market, value and volume share, 2016
Figure 41: Leading brands in the Morning Goods market, value and volume share, 2016
Figure 42: Leading brands in the Savory Biscuits market, value and volume share, 2016
Figure 43: Private label penetration by markets (value terms), 2016
Figure 44: Growth analysis, private label and brands, (2011-2016)
Figure 45: Value of Health & Wellness claims by market, US$ million, 2016-2021
Figure 46: Value analysis by Health & Wellness product attributes, 2016
Figure 47: Volume analysis by Health & Wellness product attributes, 2016
Figure 48: Value analysis by Health & Wellness consumer benefits, 2016
Figure 49: Volume analysis by Health & Wellness consumer benefits, 2016
Figure 50: Leading companies in the Health & Wellness market by value, 2016 - Breakfast Cereals
Figure 51: Leading companies in the Health & Wellness market by value, 2016 - Cakes, Pastries & Sweet Pies
Figure 52: Leading companies in the Health & Wellness market by value, 2016 - Cereal Bars
Figure 53: Leading companies in the Health & Wellness market by value, 2016 - Cookies (Sweet Biscuits)
Figure 54: Leading companies in the Health & Wellness market by value, 2016 - Savory Biscuits
Figure 55: Packaging share and growth analysis by packaging material, 2011-2021
Figure 56: Use of packaging material by markets (in pack units), 2016
Figure 57: Packaging share and growth analysis by container type, 2011-2021
Figure 58: Use of container type by markets (in pack units), 2016
Figure 59: Packaging share and growth analysis by closure type, 2011-2021
Figure 60: Use of closure type by markets (in pack units), 2016
Figure 61: Packaging share and growth analysis by outer type, 2011-2021
Figure 62: Use of outer type by markets (in pack units), 2016
Figure 63: Relative comparison of countries based on PEST analysis
Figure 64: Egypt’s GDP per capita, 2011-2016
Figure 65: Population growth in Egypt, 2011-2016
Figure 66: Consumer Price Index, Egypt, 2010-2016
Figure 67: Age Profile, Egypt, 2016
Figure 68: Consumption of Bakery & Cereals by Gender, Egypt, 2016
Figure 69: Consumption of Bakery & Cereals by age, Egypt, 2016
Figure 70: Consumption of Bakery & Cereals by education, Egypt, 2016
Figure 71: Consumption of Bakery & Cereals by urbanization, Egypt, 2016
Figure 72: About the Publisher
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  • Bakeland Egypt
  • Tag El Melouk Co
  • Dr. August Oetker Kg
  • Faragalla Group
  • United Food Industries Corporation Ltd
  • Modern Bakery l.L.C.
  • Mass Food Co.
  • Daher Food Industries
  • The Egyptian Company for Foods (BiscoMisr)
  • The Kellogg Company
  • Monginis Foods Pvt Ltd
  • Kraft Foods Group Inc.
  • Mondelez International Inc
  • Nestle S.A.
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown
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