Pack-Track Seize+Adapt Case Study: Wider opportunities for a squeeze-dosing closure

  • ID: 4311771
  • Report
  • 15 pages
  • GlobalData
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Pack-Track Seize+Adapt Case Study: Wider opportunities for a squeeze-dosing closure

Summary:

'Pack-Track Seize+Adapt Case Study: Wider opportunities for a squeeze-dosing closure' uses our Pack-Track packaging innovation tool to take a closer look at a pack format currently used in South Korea by LG Household & Healthcare for Fiji 4x Ultra Gel laundry detergent and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using our Pack-Track packaging innovation tool and takes a closer look at a plastic bottle with an internal dosing closure, currently used for a laundry care product, and considers how the format could cross over into other categories.

Scope:
  • Discusses key features and packaging benefits of Fiji 4x Ultra Gel in a plastic bottle with a squeeze-dosing closure.
  • Examines how this pack format taps into consumer trends within our TrendSights framework.
  • Explores how this convenient-to-use closure could be applied to other product categories.
Reasons to Buy:
  • Use our Seize+Adapt Case Studies to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
Note: Product cover images may vary from those shown
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Executive summary
What is Seize+Adapt?
The packaging innovation - consumer convenience
TrendSights
Appendix
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  • LG Household & Healthcare
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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