Social Media for Business. Foolproof Tips to Help You Promote Your Business or Your Brand

  • ID: 4311891
  • Book
  • 264 Pages
  • John Wiley and Sons Ltd
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EXPAND YOUR NETWORK, ENGAGE WITH YOUR CUSTOMERS AND GROW YOUR BUSINESS

Social Media for Business is your quick and easy guide to mastering Facebook, LinkedIn, Twitter, Instagram, Pinterest, Snapchat, podcasts and YouTube to add to your bottom line.

Social media expert Linda Coles will show you how to build a powerful marketing strategy using social media—from creating profile pages to amassing profit–driving followers and measuring your results. With a straightforward, up–to–date approach to growing a business through social media, this must–read guide will help you get it right the first time with best–practice tips, cautionary advice and inspiring stories of real–life triumphs.

YOUR BUSINESS NEEDS A CALCULATED ONLINE PRESENCE TO BE COMPETITIVE, AND IF YOU DON′T KNOW WHERE TO START, THIS PRACTICAL GUIDEBOOK WILL ENABLE YOU TO:

  • become fluent in the major social media platforms fast!
  • write a purposeful marketing plan consistent across multiple platforms
  • identify the right social media outlets for your organisation
  • create high–quality content customised to reach your goals
  • establish an effective social media presence and build your brand.

Social Media for Business is your turnkey solution to jumping into social media with the knowledge, tools and insight to write your own success story from scratch.

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Foreword ix

About the author xiii

Acknowledgements xv

Introduction xvii

Opening story xix

1 Social media — policy, plan and profitability 1

2 Facebook 31

3 LinkedIn 55

4 Twitter 83

5 YouTube 107

6 Instagram 121

7 Pinterest 135

8 Snapchat 143

9 Online etiquette 155

10 Email marketing 165

11 Podcasting 179

12 Google+ 187

13 Making your website work 195

14 Staying safe 209

15 Promoting yourself and getting results 217

Wrap 231

Appendix: Daisy’s social media plan 233

Index 237

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Linda Coles
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