EXPAND YOUR NETWORK, ENGAGE WITH YOUR CUSTOMERS AND GROW YOUR BUSINESS
Social Media for Business is your quick and easy guide to mastering Facebook, LinkedIn, Twitter, Instagram, Pinterest, Snapchat, podcasts and YouTube to add to your bottom line.
Social media expert Linda Coles will show you how to build a powerful marketing strategy using social mediafrom creating profile pages to amassing profit–driving followers and measuring your results. With a straightforward, up–to–date approach to growing a business through social media, this must–read guide will help you get it right the first time with best–practice tips, cautionary advice and inspiring stories of real–life triumphs.
YOUR BUSINESS NEEDS A CALCULATED ONLINE PRESENCE TO BE COMPETITIVE, AND IF YOU DON′T KNOW WHERE TO START, THIS PRACTICAL GUIDEBOOK WILL ENABLE YOU TO:
- become fluent in the major social media platforms fast!
- write a purposeful marketing plan consistent across multiple platforms
- identify the right social media outlets for your organisation
- create high–quality content customised to reach your goals
- establish an effective social media presence and build your brand.
Social Media for Business is your turnkey solution to jumping into social media with the knowledge, tools and insight to write your own success story from scratch.
About the author xiii
Opening story xix
1 Social media — policy, plan and profitability 1
2 Facebook 31
3 LinkedIn 55
4 Twitter 83
5 YouTube 107
6 Instagram 121
7 Pinterest 135
8 Snapchat 143
9 Online etiquette 155
10 Email marketing 165
11 Podcasting 179
12 Google+ 187
13 Making your website work 195
14 Staying safe 209
15 Promoting yourself and getting results 217
Appendix: Daisy’s social media plan 233