An End to Gender Segmentation?: Raising Children the Gender Neutral Way

  • ID: 4311926
  • Report
  • 37 pages
  • Euromonitor International
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Across the world, girls and boys are held back by the stereotyped expectations of their gender. As attitudes shift, gender roles change and initiatives target girls to encourage them to develop in non-traditional areas, how is this impacting demand for children’s products? This report looks at global change - or a lack of change - in gender expectations for children, and examines the extent to which this is influencing toys, clothes and toiletries.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Identify factors driving change now and in the future
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An End to Gender Segmentation?: Raising Children the Gender Neutral Way

June 2017
Introduction
Key Findings
Changing Family Dynamics
Raising Aspirations
Market Impact of Gender Neutrality
Conclusions and Recommendations
Methodology and Definitions
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