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Naturally Healthy Beverages in New Zealand

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    Report

  • 27 Pages
  • January 2021
  • Region: New Zealand
  • Euromonitor International
  • ID: 4311940
NH 100% juice remained the largest subcategory within NH beverages in 2020, and the strong presence of the subcategory through supermarkets meant that it was well placed to leverage the concentration of demand that developed in the channel during the country-wide lockdown imposed due to COVID-19. Traditional demand drivers regarding demand for NH products were additionally amplified by growing consumer awareness for NH products in response to COVID-19.

The Naturally Healthy Beverages in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: NH Hot Drinks, NH Soft Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Naturally Healthy Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 trading restrictions drive growth in NH 100% juice
  • Frucor Suntory continues to lead despite increasing category segmentation
  • Health concerns escalated by COVID-19 as NH fruit/herbal tea sales continue to grow

RECOVERY AND OPPORTUNITIES
  • Potential for changes to distribution
  • Conditions ripe for private label penetration to grow
  • Uncertain outlook for NH green tea

CATEGORY DATA
  • Table 1 Sales of NH Beverages by Category: Value 2015-2020
  • Table 2 Sales of NH Beverages by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of NH Beverages: % Value 2016-2020
  • Table 4 LBN Brand Shares of NH Beverages: % Value 2017-2020
  • Table 5 Distribution of NH Beverages by Format: % Value 2015-2020
  • Table 6 Forecast Sales of NH Beverages by Category: Value 2020-2025
  • Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for health and wellness?

MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 10 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources