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Heineken Malaysia Bhd in Alcoholic Drinks (Malaysia)

  • ID: 4311941
  • Company Profile
  • June 2017
  • Region: Malaysia
  • 2 pages
  • Euromonitor International
Heineken Malaysia strives for a better profit margin through frequent marketing campaigns and continuous launches of innovations to better meet consumers’ changing preferences. It also aims to achieve more cost savings by streamlining operations.

These Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

June 2017

List of Contents and Tables

Strategic Direction
Key Facts
Summary 1 Heineken Malaysia Bhd: Key Facts
Summary 2 Heineken Malaysia Bhd: Operational Indicators
Competitive Positioning
Summary 3 Heineken Malaysia Bhd: Competitive Position 2016
Note: Product cover images may vary from those shown