Fortified/Functional Packaged Food in New Zealand

The COVID-19 pandemic has pushed consumers to put top priority on health and wellbeing with a renewed focus on gut and microbiome health. Conversation around the gut-brain axis having a profound effect on immune health has aroused interest across packaged food in promoting digestive wellness. As consumer lifestyles experienced a major shift due to lockdown restrictions and home seclusion, eating occasions at home have significantly increased.

The Fortified/Functional Packaged Food in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.