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Fortified/Functional Beverages in New Zealand

  • ID: 4311950
  • Report
  • January 2021
  • Region: New Zealand
  • 27 pages
  • Euromonitor International
Movement and trading restrictions meant that while the country was in a COVID-19-enforced lockdown, supermarkets were the major outlet from where consumers could purchase sports drinks from late March to early May. Purchasing behaviour for FF beverages has a strong convenience orientation to it, and with movement restrictions hindering footfall through these retail formats, growth in the category was subdued.

The Fortified/Functional Beverages in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Convenience orientation hurts growth prospects
  • FF water growth not as strong as would ordinarily have been expected
  • Frucor Suntory continues to lead
RECOVERY AND OPPORTUNITIES
  • Sports resumption offers opportunities for growth
  • Discounting expected to place pressure on unit prices
  • NPD activity likely to grow
CATEGORY DATA
  • Table 1 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
  • Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
  • Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
  • Table 4 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
  • Table 5 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
  • Table 6 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
  • Table 7 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
  • Table 8 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for health and wellness?
MARKET DATA
  • Table 9 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 10 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 11 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 12 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 13 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 14 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 15 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 16 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 17 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 18 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 19 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 20 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 21 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 22 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 24 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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