Managing the Corporate Reputation of First Gulf Bank - A Senior Executive Perspective

  • ID: 4312222
  • Company Profile
  • Region: Global
  • 114 Pages
  • JRC International
1 of 5
An Authoritative View on First Gulf Bank’s Reputation As Seen Through the Eyes of 151 Senior Executives and Senior Managers

FEATURED COMPANIES

  • 3M [US]
  • Boeing [US]
  • Fluor [US]
  • IBM [US]
  • Petrobras [Brazil]
  • Sony [Japan]
  • MORE

This report features:

  • Unique data from senior executives and senior managers from the world's biggest companies (Financial Times 500 companies)
  • An in-depth analysis of First Gulf Bank's corporate reputation (the report's focus is on one bank
  • A distinctive and effective research framework, i.e., the Reputation Equity Audit© (in short: 'REA')

Synopsis: ‘Managing the Corporate Reputation of First Gulf Bank – A Senior Executive Perspective’ aims to provide an authoritative view on First Gulf Bank’s reputation - also known as ‘prestige’ or 'prominence' - as seen through the eyes of 151 senior executives and senior managers (i.e., Financial Times 500 company executives and managers). 

Methodology: Conducting 151 one-on-one in-depth interviews with senior executives and senior managers of Financial Times 500 companies, that is, members of management or executive boards, members of supervisory or advisory boards, [senior] vice-presidents, and other senior staff directors.
 
The study design was based on (dis)agreement statements. Each statement expressed the respondents’ agreement or disagreement regarding a specific issue. Respondents had to indicate how strongly they agreed or disagreed with each statement (i.e., ‘5’ = strongly agree; ‘1’ = strongly disagree; ‘4’, ‘3’, and ‘2’ were intermediate options). The statements were inextricably related to six key performance indicators (KPI's) of successful banks (for more information on the research framework, see chapter 3). Each KPI – in fact, a research category on its own - was covered by several related statements.

Research approach: The research study began by asking participants to name the leading Gulf (wholesale) banks. The study continued with a questionnaire focusing on the key research question: How would you rate these banks on each of the following attributes: client strategy, market strategy, competitive strategy, people strategy, innovation strategy, and business model strategy?

Reasons to buy: 'Managing the Corporate Reputation of First Gulf Bank - A Senior Executive Perspective' aims to provide an in-depth view on the ‘reputation equity’ of First Gulf Bank seen through the lens of 151 senior executives and senior managers (i.e., Financial Times 500 company executives and managers who submitted data on First Gulf Bank's wholesale banking activities, for instance, business and corporate banking including investment banking). The Reputation Equity Audit© - the research framework - focused in on six ‘key performance indicators’ of First Gulf Bank’s wholesale banking activities: client strategy, market strategy, competitive strategy, people strategy, innovation strategy, and business model strategy. The final result is a unique ‘MRI scan’ of First Gulf Bank.

Designed to benefit: First Gulf Bank; current/potential clients of First Gulf Bank; other (wholesale) banks (for instance, Gulf banks/direct competitors; European banks, American banks, and Asian banks); investment professionals (e.g., private equity firms, hedge funds, and so forth); management/strategy consultants and other professional service firms such as PR agencies, accounting firms, executive search firms, market research firms and so on.

READ MORE
Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • 3M [US]
  • Boeing [US]
  • Fluor [US]
  • IBM [US]
  • Petrobras [Brazil]
  • Sony [Japan]
  • MORE

Foreword

Chapter 1. Reputation - What's in a name?

  • Introduction
  • 2 Definitions of reputation
  • 3 The reputation of First Gulf Bank is based on seven principles
  • 4 What capitalizing on reputation gets First Gulf Bank
  • 5 Valuing reputation and identity
  • 6 Bank reputation is linked to banking reputation
  • 7 Economic value for First Gulf Bank
  • 8 The role of the First Gulf Bank leadership group
  • 9 Conclusion

Chapter 2. Research Strategy

  • Introduction
  • 2 Research themes
  • 3 Research guidelines
  • 4 Stages and outcome
  • 5 Field research process
  • 6 Specific research: interviews, report

Chapter 3. Reputation Equity Audit© of First Gulf Bank

  • Introduction
  • Reputation equity audit©: six key performance indicators of successful banks
  • Fieldwork: an overview

Chapter 4. First Gulf Bank Results

  • Introduction
  • On the client strategy of First Gulf Bank
  • On the market strategy of First Gulf Bank
  • On the competitive strategy of First Gulf Bank
  • On the people strategy of First Gulf Bank
  • On the innovation strategy of First Gulf Bank
  • On the business model strategy of First Gulf Bank
  • Final observations

Chapter 5. Recommendation

  • Introduction
  • What is a 'reputation improvement plan?'
  • What goes into a reputation improvement plan?
  • Unlocking the value of the corporate reputation of First Gulf Bank

Appendices

  • Appendix 1. Research guide
  • Appendix 2. Sampling strategy and research population
  • Appendix 3. About the research firm and the project leader
Note: Product cover images may vary from those shown
3 of 5

Loading
LOADING...

4 of 5
  • 3M [US]
  • ABB [Switzerland]
  • AIG [US]
  • Akzo Nobel [Netherlands]
  • Alcatel-Lucent [France]
  • Alcoa [US]
  • Allianz [Germany]
  • American Express [US]
  • Anglo American [UK]
  • (AP Moller) Maersk [Denmark]
  • ArcelorMittal [Netherlands]
  • AstraZeneca [UK]
  • Atos [France]
  • AT&T [US]
  • Axa [France]
  • Basf [Germany]
  • BAT [UK]
  • Boeing [US]
  • BP [UK]
  • Bridgestone [Japan]
  • Cap Gemini [France]
  • Carrefour [France]
  • Coca-Cola [US]
  • Continental [Germany]
  • Daikin Industries [Japan]
  • Daimler [Germany]
  • Denso [Japan]
  • Dow Chemical [US]
  • Eaton [US]
  • Electrolux [Sweden]
  • Emerson Electric [US]
  • Fiat [Italy]
  • Fluor [US]
  • Ford Motor [US]
  • Fujitsu [Japan]
  • Garmin [US]
  • Gazprom [Russia]
  • General Dynamics [US]
  • General Electric [US]
  • Glencore International [UK]
  • Google [US]
  • Heinz [US]
  • Henkel [Germany]
  • Hertz Global [US]
  • Hewlett-Packard [US]
  • Hitachi [Japan]
  • Hochtief [Germany]
  • Holcim [Switzerland]
  • Honeywell International [US]
  • IBM [US]
  • Infosys Technologies [India]
  • Ingersoll-Rand [US]
  • Johnson Controls [US]
  • Johnson & Johnson [US]
  • Kimberly-Clarke [US]
  • Komatsu [Japan]
  • Kone [Finland]
  • Linde [Germany]
  • Lockheed Martin [US]
  • Lukoil [Russia]
  • Medtronic [US]
  • Merck [US]
  • Microsoft [US]
  • Nestlé [Switzerland]
  • Novartis [Switzerland]
  • Petrobras [Brazil]
  • PetroChina [China]
  • Pfizer [US]
  • Philip Morris International [US]
  • Philips Electronics [Netherlands]
  • Procter & Gamble [US]
  • Raytheon [US]
  • Reckitt Benckiser [UK]
  • Reliance [India]
  • Repsol [Spain]
  • Rio Tinto [UK]
  • Rosneft [Russia]
  • Royal Dutch Shell [UK]
  • Saint Gobain [France]
  • Sandvik [Sweden]
  • Sanofi [France]
  • Siemens [Germany]
  • Sony [Japan]
  • Starbucks [US]
  • Strabag [Austria]
  • Tata Steel [India]
  • TCS [India]
  • Texas Instruments [US]
  • Thales [France]
  • Thermo Fisher [US]
  • ThyssenKrupp [Germany]
  • Toyota Motor [Japan]
  • Tyco [US]
  • Unilever [UK]
  • UPS [US]
  • Vale [Brazil]
  • Vinci [France]
  • Volkswagen [Germany]
  • Wipro [India]
  • Xerox [US]
  • Xstrata [UK]
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown
Adroll
adroll