Asia-Pacific M-Commerce 2017

  • ID: 4312844
  • Report
  • Region: Asia Pacific
  • 98 Pages
  • yStats GmbH & Co. KG
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The Quickly Developing Field of M-Commerce Propelled by Asia-Pacific

FEATURED COMPANIES

  • Amazon.com Inc.
  • eBay Korea Co. Ltd.
  • JD.com Inc.
  • Rakuten Inc.
  • SK Planet Co. Ltd.
  • Tencent Holdings Ltd.
  • MORE

The new report highlights how as of 2016, Asia-Pacific had the highest number of mobile Internet connections, smartphone users and the highest rate of mobile shopper penetration worldwide, making it the global leader in the field of M-Commerce. Close to half of Internet users there made mobile purchases, almost a double digit percentage over the global average. Nevertheless, room for growth prevails, especially as online purchasing via messaging apps becomes more popular.

China leads both Asia-Pacific and the world regarding mobile shopper penetration. The report underlines how over three-quarters of online shoppers in China have a minimum of one mobile shopping app, the most popular being Taobao, Tmall and JD.com. South Korea is also a top mobile shopping player. M-Commerce exceeded 50% of online retail sales over the last year, stemming from a nearly 100% smartphone penetration rate in specific age groups. India has long overcome this milestone, with mobile shopping also being a future potential interest for over half of non-mobile buyers.

Following the same trend, the Southeast Asian countries of Indonesia, Malaysia, Thailand, Vietnam and the Philippines already utilize mobile devices to access the Internet and make purchases. Indonesia is a prime example where almost all Internet users connected to the Internet through a mobile device as well as that out of those who completed digital purchases, two in three used smartphones to do so in 2016. The report also reveals a contrast to these trends in that Japan’s smartphone penetration rate is merely over one-half of mobile users, leaving the share of mobile sales lower in comparison with other emerging markets in the same region.

Key Questions Answered

  • What are the top 5 countries in Asia-Pacific by mobile shopper penetration?
  • How high is the mobile share of total online retail sales in various countries of this region?
  • How is smartphone penetration evolving across Asia-Pacific?
  • What are the projections for M-Commerce sales in China, Japan, South Korea, India and other markets?
  • Which devices do online shoppers in Asia-Pacific prefer for making purchases over the Internet?
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amazon.com Inc.
  • eBay Korea Co. Ltd.
  • JD.com Inc.
  • Rakuten Inc.
  • SK Planet Co. Ltd.
  • Tencent Holdings Ltd.
  • MORE

1. Management Summary

2. Global Developments

  • Number of Active Mobile Broadband Subscriptions Worldwide, in millions and per 100 Inhabitants, by Region, 2011 – 2016e
  • Number of Smartphone Connections, in millions, by Region, 2010-2021f
  • M-Commerce Share of Total B2C E-Commerce Sales, in %, 2016 & 2021f
  • Mobile Share of Total B2C E-Commerce Transactions, in %, by Selected Countries, Q2 2016
  • Breakdown of Devices Preferred for Online Shopping, in % of Online Shoppers, 2016
  • Mobile Shopper Penetration, by Total and Via App, in % of Internet Users, by Region, March 2016
  • Reasons to Conduct Shopping-Related Activities On Mobile Devices, in % of Internet Users, by Region, March 2016
  • Types of Websites/Apps Purchased from via Mobile, in % of Mobile Shoppers, by Region, August 2016
  • Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016
  • Product Categories Purchased via Mobile Devices, in % of Mobile Shoppers, August 2016
  • Top 6 Countries by Share of Internet Users Who Made a Purchase via Mobile App, in %, March 2016
  • Mobile Shopper Penetration, in % of Online Shoppers, by Selected Countries and Territories,  February 2017
  • Share of Online Shoppers Who Believe that Mobile Sites Are Not Easy to Use, in % of Online Shoppers, by Selected Countries and Territories,  February 2017
  • Top 3 Technology Investments Planned by Retailers, by In-Store and Outside of Store, in % of Retailers, February 2017

3. China

  • Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2016
  • Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2016
  • M-Commerce Sales, in CNY billion and in % of Total Retail E-Commerce Sales, by Four Comparative Estimates, 2014 – 2020f
  • Ways Used to Access E-Commerce Websites, in % of Online Shoppers, 2016
  • Mobile Shopping Apps Installed, in % of Online Shoppers, 2016
  • Breakdown of Number of Mobile Shopping Apps Used, in %, 2015
  • Share of WeChat Users Who Have Shopped from WeChat, in %, and Breakdown of Channels Used for Shopping from WeChat, in %, January 2016

4. Japan

  • Number of Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, 2014-2020f
  • M-Commerce Sales, in JPY trillion, and Share of Total B2C E-Commerce Sales, in %, 2015 & 2016
  • M-Commerce Sales, in USD billion, and Share of B2C E-Commerce Sales, in %, 2013 – 2016e & 2020f
  • Top 3 Mobile Shopping Platforms by Number of Users, in millions, Audience Reach, in %, and Year-on-Year Change, in %, May 2016

5. South Korea

  • Smartphone Penetration by Age Group, in % of Individuals, Q3 2016
  • Online Shopper Penetration, by Device and Total, in % of Internet Users, Q3 2016
  • Breakdown of Devices Most Used for Online Shopping, in % of Online Shoppers, January 2017
  • Mobile Shopper Penetration, in % of Internet Users, by Age Group and Total, Q3 2016
  • M-Commerce Share of B2C E-Commerce Sales, in %, 2016
  • M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2014-2016
  • M-Commerce Sales by Product Category, in KRW billion, and M-Commerce Share of E-Commerce Sales in Each Category, in %, 2016
  • Top E-Commerce Platforms Purchased from, in % of Mobile Shoppers and PC Shoppers, January 2017

6. Australia

  • Smartphone Penetration, in % of Adults, June 2015 and June 2016
  • Frequency of Mobile Shopping, in % of Mobile Shoppers, August 2016
  • Reasons for Online Shopping Via Mobile Devices, in % of Mobile Shoppers, August 2016
  • Product Categories Purchased Via Mobile Devices, in % of Mobile Shoppers, August 2016

7. India

  • Smartphone Users, in millions, 2016e & 2020f
  • Breakdown of Online Spending by Mobile and Desktop/PC, in %, May 2016
  • M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in %, 2015 – 2020f
  • Mobile Shopper Penetration, in % of Smartphone Users, and Breakdown of Intention to Shop via Mobile in the Future Among Non-Mobile Shoppers, in %, 2016
  • Breakdown of Mobile Shoppers by Preferring Mobile Apps and Mobile Websites for Shopping Through Mobile Phone, 2016

8. Indonesia

  • Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2016
  • Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, August 2016
  • Share of Mobile Connected Device Owners Who Purchase via Mobile Device and Who Use a Mobile App to Make a Purchase, in %, Q1 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016

9. Thailand

  • Smartphone Penetration, in % of Individuals, 2012-2016
  • Devices Used to Access the Internet, in % of Internet Users, Q1 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
  • Top Smartphone Activities, incl. “Purchase”, in % of Internet Users, October 2015
  • Share of Internet Users Conducting Selected E-Commerce Activities via Mobile Devices Compared to Computers, in %, May 2016
  • M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e - 2018f

10. Singapore

  • M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e - 2018f
  • Breakdown of Devices Used for Research and Purchase Online, in % of Online Shoppers, September 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
  • M-Commerce Share of B2C E-Commerce Sales, in %, 2011 - 2015
  • Average M-Commerce Share of Online Spending, in %, 2016
  • Drivers and Barriers to Mobile Purchases, in % of Mobile Shoppers, August 2016

11. Malaysia

  • Devices Used to Access the Internet, in % of Internet Users, 2015
  • Top 20 Activities Conducted via Connected Mobile Devices, incl. Shopping-Related, in % of Internet Users, March 2016
  • Share of Online Shoppers Buying via Smartphones, in %, November 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
  • M-Commerce Sales, in MYR million, and Share of Total B2C E-Commerce Sales, in %, 2013 – 2020f

12. Vietnam

  • Mobile 3G Connections, in millions, 2013 –2016
  • Smartphone Users, in millions, and Penetration, in % of Population, 2015 – 2020f
  • Devices Used for Online Shopping, in % of Online Shoppers, August 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016

13. Philippines

  • Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, 2014 – 2020f
  • Breakdown of Internet Traffic, by Device, in %, April 2016 & April 2017
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
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  • Alibaba Group Holding Ltd.
  • Amazon.com Inc.
  • eBay Korea Co. Ltd.
  • JD.com Inc.
  • Rakuten Inc.
  • SK Planet Co. Ltd.
  • Tencent Holdings Ltd.
  • Yahoo Japan Corp.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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