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Augmented Reality (AR) Gaming Market - Global Drivers, Restraints, Opportunities, Trends, and Forecasts to 2023

  • ID: 4315861
  • Report
  • June 2017
  • Region: Global
  • 83 Pages
  • Infoholic Research LLP


  • Apple
  • Gamar
  • Google
  • Microsoft
  • Niantic, Inc.
  • Nintendo Co., Ltd.
  • MORE
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Augmented Reality (AR) Gaming Market - Global Drivers, Restraints, Opportunities, Trends, and Forecasts to 2023


The augmented reality (AR) offers an innovative technology that includes digital information thereby providing a composite view to the user and in real-time. The AR technology has been around since 1960, but the name was given in 1990 by Thomas Caudell. The AR technology allows gamers to scan physical world with an augmented experience by providing digital information. The increasing penetration of smartphones and tablets, internet penetration, and integration of AR into mobile devices are the major factors driving the market growth.

The growing affordability and availability of AR games in mobile devices is a prime factor driving the market growth. Many organizations are hugely investing in the advanced solutions that integrate AR games into mobile devices, enabling them to improve client experience, enrich business expansion, and increase the revenue during the forecast period. Data security breach is the major concern for the market. The market is segmented into types of gamers, gaming devices, and regions which includes Americas, Europe, APAC, and MEA. The major companies such as Microsoft, Google, Apple, Sony, and Nintendo are investing in the incorporation of AR technology into their products and offering enhanced gaming features to the customers.

Market Analysis:

The “AR Gaming Market” is expected to reach $284.93 billion by 2023, growing at a CAGR of 152.7% during the forecast period 2017–2023. Increasing integration of AR into mobile devices, growing online population, innovations in gaming technology, and demand for IoT-based applications are forcing the organizations to integrating AR into their traditional gaming. The increasing online gamers and internet penetration are some of the additional factors contributing to the market growth.

Product Analysis:

The devices are the major end-products playing a prominent role in fulfilling the demands of customers. The devices segment holds a prominent market share and is expected to reach $222.33 billion by 2023. A number of start-ups are entering the market to offer attractive designs and innovative features in gaming devices to the customers. The innovations in IoT and increasing R&D investments from big organizations for the enhancement of the devices are also contributing to the market growth.

Technology Analysis:

Technology is the major boosting factor for the AR gaming market. The major technology providers have collaborated with device manufacturers to offer innovative gaming solutions, which enable gamers to enjoy the immersive gaming features. While new players are entering the market, the key players are trying to acquire them to gain their technical knowledge for the betterment of their product portfolio. The technology segment market is further segmented into RFID, GPS, motion tracking, and others. At present, in 2017, RFID technology is having a major market share and is expected to grow at a CAGR of 154.2% during the forecast period 2017–2023.

Regional Analysis:

At present, the Americas is having the majority of the market share mainly due to the advancements in technology and its adoption. The market is witnessing a prominent growth in the countries such as the US and Canada. Europe is spending hugely in the manufacturing of innovative gaming devices. The developing regions such as Asia Pacific will be boosting the market growth during the forecast period. The regional government initiatives for developing smart city projects and increasing FDI for the development of digital infrastructure in the region are the main factors contributing to the market growth. The MEA region is expected to have a positive growth in the market, as the regional governments are spending hugely on the development of infrastructure which will offer huge opportunities for the key players to provide innovative solutions in the region.

Key Players:

The key players covered in the report are Microsoft, Google, Apple, Sony, Nintendo, Niantic, Cast AR, and Gamar.

Competitive Analysis:

The study covers and analyzes the “AR Gaming” market. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, it helps the venture capitalist in understanding the companies better and take informed decisions.


The report provides an in-depth analysis of the AR gaming market aiming to offer gamers with immersive gaming experience by embedding digital information such as audio, video, and data into the real-world environment in real time. The report talks about types, devices, technology, technology adopters, and regions. With the information offered, key stakeholders can know about the major trends, drivers, investments, vertical player’s initiatives, and PPPs interest towards the adoption of AR technology into the gaming industry. Further, the report provides details about the major challenges going to impact the market growth. The report also covers the profiles of the major companies.

Key Stakeholders:

Device manufacturers, network providers, software providers, data security solution vendors, policy makers, standard development organizations, investor community, university researchers, blog writers, and technology magazines.

Note: Product cover images may vary from those shown


  • Apple
  • Gamar
  • Google
  • Microsoft
  • Niantic, Inc.
  • Nintendo Co., Ltd.
  • MORE

1 Industry Outlook
1.1 Industry Overview
1.2 Industry Trends
1.3 Pest Analysis

2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions

3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.2.1 AR Gaming Market Segmentation by Types
3.3 Related Markets
3.3.1 Alternate Reality Gaming (ARG)
3.3.2 AR in digital marketing

4 Market Outlook
4.1 Overview
4.2 Market Definition 
4.3 Market Trends and Impact
4.4 Market Segmentation
4.5 Porter 5 (Five) Forces

5 Market Characteristics
5.1 Evolution
5.2 Ecosystem
5.3 Value Chain
5.4 Major Challenges Faced by AR Industry
5.5 Marketing Dynamics
5.5.1 Drivers Increased integration of AR into mobile devices Growing mobile gaming market Technology advancements in video gaming
5.5.2 Restraints Lack of content in AR High cost
5.5.3 Opportunities Increasing R&D investments in AR IoT & analytics market Business Opportunities in South East Asian countries
5.5.4 DRO - Impact Analysis
5.5.5 Key Stakeholders

6 Technologies: Market Size and Analysis
6.1 Overview
6.2 RFID
6.2.1 Market size and analysis
6.3 GPS
6.3.1 Market size and analysis
6.4 Motion Tracking
6.4.1 Market size and analysis
6.5 Others
6.5.1 Market size and analysis

7 Devices: Market Size and Analysis
7.1 Overview
7.2 Smartphones
7.2.1 Market size and Analysis
7.3 HMDs
7.3.1 Market size and analysis
7.4 Smart glasses
7.4.1 Market size and analysis

8 Technology Adopters: Market Size and Analysis
8.1 Overview
8.2 Innovators
8.2.1 Market size and analysis
8.3 Early Adopters
8.3.1 Market size and analysis
8.4 Early Majority
8.4.1 Market size and analysis

9 Regions: Market Size and Analysis
9.1 Overview
9.2 Americas
9.2.1 Market size and analysis
9.2.2 DRO for Americas
9.2.3 US
9.2.4 Canada
9.2.5 Mexico
9.2.6 Brazil
9.3 Europe
9.3.1 Market size and analysis
9.3.2 DRO for Europe
9.3.3 UK
9.3.4 Germany
9.3.5 France
9.3.6 Spain
9.4 Asia Pacific
9.4.1 Market size and analysis
9.4.2 DRO for Asia Pacific
9.4.3 China
9.4.4 India
9.4.5 South Korea
9.4.6 South East Asian Countries
9.5 MEA
9.5.1 Market size and analysis
9.5.2 DRO for MEA
9.5.3 GCC Countries

10 Vendor Profiles
10.1 Microsoft
10.1.1 Overview
10.1.2 Business Units
10.1.3 Geographic Revenue
10.1.4 Business Focus
10.1.5 SWOT Analysis
10.1.6 Business Strategy
10.2 Google
10.2.1 Overview
10.2.2 Business Units
10.2.3 Geographic Revenue
10.2.4 Business Focus
10.2.5 SWOT Analysis
10.2.6 Business Strategy
10.3 Apple
10.3.1 Overview
10.3.2 Business Segments
10.3.3 Geographic Revenue
10.3.4 Business Focus
10.3.5 SWOT Analysis
10.3.6 Business Strategy
10.4 Sony Corporation
10.4.1 Overview
10.4.2 Business Segments
10.4.3 Geographic Revenue
10.4.4 Business Focus
10.4.5 SWOT Analysis
10.4.6 Business Strategy
10.5 Nintendo Co., Ltd.
10.5.1 Overview
10.5.2 Business Segments
10.5.3 Geographic Revenue
10.5.4 Business Focus
10.5.5 SWOT Analysis
10.5.6 Business Strategy

11 Companies to Watch for
11.1 Niantic, Inc.
11.1.1 Overview
11.1.2 Niantic in AR gaming market
11.2 Cast AR
11.2.1 Overview
11.2.2 Cast AR in AR gaming market
11.3 Gamar
11.3.1 Overview
11.3.2 Gamar in AR gaming market


Note: Product cover images may vary from those shown
  • Apple
  • Gamar
  • Google
  • Microsoft
  • Niantic, Inc.
  • Nintendo Co., Ltd.
  • Sony Corporation
Note: Product cover images may vary from those shown