Market Briefing: Claims & Attributes in Bakery

  • ID: 4315978
  • Report
  • 8 pages
  • Gama
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What Product Claims are Trending in Bakery?
The author's Market Briefing series features drill-down insights will help keep you on the pulse of the trends that matter to your business. In this report, examine leading claims in new launches in the category, including trends over time, and analysis by region and versus the industry. Also explore private label penetration in new category launches.

Reasons to Purchase
  • React swiftly to market changes by keeping abreast of the latest trends in new product claims.
  • Use key intelligence to sharpen your strategy and boost revenues and profitability.
Category Definitions:

Bakery is broadly classified as flour or grain based ambient foods that are typically oven baked. It encompasses the following categories:
  • Biscuits (cookies)
  • Bread
  • Breakfast cereal
  • Cakes
  • Crackers
  • Morning goods & enriched breads

This report will be completed after order and will take approximately 1-2 business days after the confirmation of payment.

Note: Product cover images may vary from those shown
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Key insights

1. Leading claims in NPD over time
2. Claim groups in NPD by region
3. Leading claims in NPD, market versus industry
4. Private label breakdown in NPD
5. Licensing and demographic positioning in NPD

Appendix: Related Research; Scope & Methodology
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown