Market Briefing: New product trends in Butter & Spreads

  • ID: 4315990
  • Report
  • 8 pages
  • Gama
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The Market Briefing series features drill-down insights that will help keep you on the pulse of the trends that matter to your business. In this report, study category trends in key areas such as claims, ingredients & flavours and packaging, and view notable product launches from the past year.

Reasons to Purchase:
  • React swiftly to market changes by keeping abreast of the latest trends in claims, packaging innovation and more.
  • Use key intelligence to sharpen your strategy and boost revenues and profitability.
Category Definitions:
  • Butter & solid fats: Butter and all other solid fats designed as a spread or for use in cooking, such as lard. Includes “spreadable butters” in which butter is the primary component
  • Margarine & dairy spreads: Solid and liquid margarines as well as dairy spreads, primarily made of blended vegetable oils and / or dairy ingredients, designed as a spread or for use in cooking. Excludes butter-based and cheese spreads.


PLEASE NOTE:
This report will be completed after order and will take approximately 1-2 business days after the confirmation of payment.

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Key insights

1. Leading claims in NPD

2. NPD activity by region

3. Pack format trends

4. Pack colour trends

5.Key launches

Appendix
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Note: Product cover images may vary from those shown
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