Cuba is the largest island in the Caribbean and one of the larger markets for cigarettes in the region. Since the early 1990s, cigarette sales have been affected by a combination of local production problems, the erratic performance of the economy, and by tighter sanctions from the US. In 2016, sales stood at 12.8 billion pieces or 80.9% of their level in 1990. Per capita consumption is relatively high by Latin American standards, but recorded 1,163 pieces per capita per year in 2016, which represents a 22.8% drop since 1990.
Cuba has introduced a range of bans and restrictions on tobacco consumption that are set to place a limit on the future expansion of the market. The most significant is a ban on smoking in public places from February 2005. A national program on tobacco control was introduced in 2010.
Cuban cigarette market is set to encounter a more difficult trading climate in the future, as a result of the tighter restrictions introduced on the use of tobacco products. Equally significant is the withdrawal of rationed cigarettes in 2010 and the impact this had on consumption. However, a major benefit for the market is the recent improvement in relations with the US, which is set to see a major injection of capital into the economy and an improvement in GDP growth. Overall sales are forecast at just under 12.7 billion pieces by 2026, which is 1% below 2016, while per capita consumption is expected to be up by 1.3%, to 1,178 pieces a year.
Changes made by the Cuban government to ease supply problems have resulted in a market that now supports a free sector. While cigarettes sold in the free market system are more expensive, they took 12.7% of the market by volume in 2001, with this figure rising to 15% more recently. This is largely because of the strong demand for high quality brands and the willingness of some Cubans to pay a premium for quality.
The report "Cigarettes in Cuba, 2017" provides extensive and highly detailed current and future market trends in Cuba.
In depth, this report provides the following:
- Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise.
- Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles.
- Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production.
- Prospects and forecasts of overall sales and consumption for 2015 to 2025.
- In 2016, sales were estimated at 80.9% of their level in 1990.
- Per capita consumption fell by 22.8% during 1990-2016.
- Changes made by the Cuban Government to ease supply problems have resulted in a market that now supports a free sector. While cigarettes sold in the free market system are more expensive, they were estimated to have taken 12.7% of the market by volume in 2001 and more recently 15%. This is largely because of the strong demand for high quality brands and the willingness of some Cubans to pay a premium for quality.
- Cuba has introduced a range of bans and restrictions on tobacco consumption that are set to place a limit on the future expansion of the market. The most significant is a ban on smoking in public places from February 2005. A national program on tobacco control was introduced in 2010.
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- As consumers’ product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the country's market is crucial to ensuring maximum future sales.
- The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
2. Market Size
3. Market Structure
4. Manufacturers & Brands
5. Taxation & Retail Prices
5.2. Retail Prices
6. The Smoking Population
7. Production & Trade
8. Operating constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Other Restrictions
9. Company Profiles
10. Prospects & Forecasts
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
List of Tables
Table 1: Cigarette Consumption, 1990-2016
Table 2: Per Capita Consumption, 1990-2016
Table 3: Cigarette Retail Sales, 2002-2014
Table 4: Domestic & Foreign Currency Sales, 2002-2014, Million Pieces
Table 5: Domestic Sales by Type: Dark v Blond, 2010-2015, Billion Pieces
Table 6: Total Sales by Type, Dark v Blond, 2002-2013, Million Pieces
Table 7: Total Sales by Type, Dark v Blond, 2002-2013, Percentage Share (%)
Table 8: Volume Sales by Price Segment, 2008
Table 9: Manufacturer Sales & Market Shares, 2000-2016, Billion Pieces
Table 10: Manufacturer Sales & Market Shares, 2000-2016, Percentage Shares (%)
Table 11: Retail Prices, 2008
Table 12: Development of Cigarette Prices, 1990-2010
Table 13: Smoking Population, 1990-2016
Table 14: Cigarette Production, 1990-2015
Table 15: Production Trends by Type of Cigarette, 2002-2015, Billion Pieces
Table 16: Imports by Country of Origin, Million Pieces, 2010-2015
Table 17: Cigarette Exports, 1998-2014
Table 18: Company profile: Grupo Empresarial de Tabaco de Cuba (Tabacuba)
Table 19: Company profile: Brascuba Cigarillos SA
Table 20: Consumption Forecasts to 2026
List of Figures
Figure 1: Methodology