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Free From in China

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    Report

  • 28 Pages
  • April 2022
  • Region: China
  • Euromonitor International
  • ID: 4318973
Free from packaged food, which had been recording positive value growth throughout the earlier years of the review period, registered declining sales in 2020. Dairy products do not have such rigid demand as some of the other areas in free from, and consumers became more price-conscious due to the impact of COVID-19, switching to cheaper packaged products or even unpackaged products.

The Free From in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Free From market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Free from dairy back on a positive growth track in 2021 after COVID-19 results in declining sales in 2020
  • Players helping free from meat to continue developing with new products and marketing drives
  • Free from products for babies still growing but declining birth rate is constraining sales
PROSPECTS AND OPPORTUNITIES
  • Strong rebound in 2021 will be followed by declining sales for free from dairy milk
  • Taste and usage occasions will be key factors for plant-based meat substitutes
  • Lack of awareness of gluten intolerance
CATEGORY DATA
  • Table 1 Sales of Free From by Category: Value 2016-2021
  • Table 2 Sales of Free From by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Free From: % Value 2017-2021
  • Table 4 LBN Brand Shares of Free From: % Value 2018-2021
  • Table 5 Distribution of Free From by Format: % Value 2016-2021
  • Table 6 Forecast Sales of Free From by Category: Value 2021-2026
  • Table 7 Forecast Sales of Free From by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN CHINA
EXECUTIVE SUMMARY
  • Health and wellness in 2021: Health continues to be a main focus of Chinese consumers
  • Fortified/functional categories see development
  • Packaged food players lead overall health and wellness
  • Retailing developments
  • What next for health and wellness?
MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 10 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources