Insights Briefing: Granola

  • ID: 4319021
  • Report
  • 15 Pages
  • Gama
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How is Granola Targeting the Health & Wellness Space?

FEATURED COMPANIES

  • Acai Frooty
  • Alpina
  • Asda
  • General Mills
  • Kelkin
  • Kellogg
  • MORE
While sales of breakfast cereal have stagnated or even declined over recent years, one segment within the breakfast cereal category to have bucked the trend is granola.

Insights Briefing: Granola looks at the growing popularity of granola through the prism of new product development, exploring the key factors behind the segment’s success in a declining market.

Supported by the latest insights and data from the author, Insights Briefing: Granola reveals the key ingredients, concepts, product attributes and positioning - from flavour and functional attributes to new textural and sensory benefits - that have revived a moribund segment and enhanced granola's appeal across a broad demographic.

Reasons to Purchase
  • What are the trends and opportunities I should be aware of in the granola space?
  • What ingredients lie behind granola’s positioning as a ‘better for you’ cereal?
  • How has granola aligned itself to modern dietary regimes?
  • What opportunities exist for granola outside the breakfast cereal category?
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Acai Frooty
  • Alpina
  • Asda
  • General Mills
  • Kelkin
  • Kellogg
  • MORE

Executive summary
1. About granola; Granola vs muesli
2. Leading ingredients: Key ingredients; Selected ingredients in new launches, granola versus all ready-to eat cereal; Sugar and salt in new launches, granola versus all ready-to eat cereal
3. Functional benefits: targeting fitness enthusiasts; selected claims in new launches, granola versus all ready-to-eat cereal
4. Fruit and vegetable ingredients: coconut foregrounded in new launches; vegetables create 'nourishing' alternatives
5. The benefit of texture: 'smooth' and 'crunchy' combinations add sensory appeal; granola enters the hot cereal segment
6. Breaking free from breakfast: exploring opportunities in soup, desserts and snacks
Appendix: References; About; Related Research; Scope & Methodology

Note: Product cover images may vary from those shown
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  • General Mills
  • Kelkin
  • Rude Health
  • Kellogg
  • Asda
  • Alpina
  • Nagatanien
  • Acai Frooty
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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