Mobile Health (mHealth) Technologies: Global Market Prospects - Featuring Expert Panel Views from Industry Survey 2017

  • ID: 4327643
  • Report
  • Region: Global
  • 67 Pages
  • CBR Pharma Insights
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Summary

mHealth is often regarded as a branch of eHealth, which has been defined by the European Commission as “The use of modern information and communication technologies to meet needs of citizens, patients, healthcare professionals, healthcare providers, as well as policy makers.” Within this, the mHealth branch focuses specifically on the use of mobile technology. Rapid advances in new mobile devices, the expansion of communication network coverage and the reduction in the retail price of wireless technologies have all helped in making mHealth solutions and services a reality.

The uptake of mHealth technologies will increase in the near future as the overall healthcare industry continues to shift towards value-based medicine, and the need to clearly demonstrate the value and effectiveness of medical interventions grows. Support from healthcare professionals (HCP), reimbursement entities and government agencies will also increase as the body of literature documenting the wide range of benefits of mHealth continues to grow. Furthermore, the continued acceleration of mobile penetration at a global level will continue to make mHealth services and solutions possible, even in the most remote areas.

Non-profit organizations such as the mHealth Alliance and the World Healthcare Organization (WHO) advocate the increased use of mHealth, particularly in underserved communities where poor infrastructure, non-availability of experts and doctors, and lack of medical education have hampered the provision of healthcare. A key benefit of mHealth technologies, if not the most important one, is their ability to fulfill this unmet need and provide continuous healthcare at a distance.

Moreover, mHealth technologies such as dose reminders can improve healthcare outcomes and reduce complications in chronic conditions by optimizing treatment compliance. For instance, 95% of diabetic cases are estimated to be self-managed, and mobile and Bluetooth glucose sensors have been developed to help patients to optimize drug dosing, reducing the risk of non-compliance and improving life expectancy (Diabetes UK, 2009). Significant advances in devices, sensors, monitors and mobile applications (apps) have seen the development of cost-effective portable diagnostics to remotely manage and monitor disease.

The report “Mobile Health (mHealth) Technologies: Global Market Prospects - Featuring Expert Panel Views from Industry Survey 2017” provides a comprehensive analysis of the mHealth landscape. The survey gathered experience and opinion on the use of mHealth, and insights on key trends for the present and future use of these technologies, particularly within the pharmaceutical industry.

In depth, this report provides the following analysis -

  • Provides an analytical review of the most important needs and trends driving, or preventing, the use of mHealth technologies. It utilizes extensive secondary and internal research, in addition to our proprietary industry survey, in which respondents were asked to rank the relative importance of various market drivers and restraints. Additional survey insights include key reasons preventing organizations from investing in mHealth initiatives, including views from experts based in different geographical markets.
  • Explores how mHealth solutions and services could be used to provide direct benefits for pharmaceutical companies, healthcare institutions, healthcare providers and patients.  Additionally, it provides survey analyses of the most common areas where mHealth solutions are being utilized within the pharmaceutical value chain, and where these solutions will have the most impact in the near future.
  • Provides a detailed analysis of the most promising geographical markets for mHealth technologies from 2017 to 2021. It provides results from our industry survey, in which respondents were asked to identify the most promising emerging markets for mHealth solutions and services over the next five years.
  • Provides strategic considerations for the effective implementation of mHealth initiatives, based on the totality of our industry survey results and a range of secondary and internal research. These include broad guidelines for different aspects of the implementation process such as: workflow strategies, revenue model considerations, governance, monitoring and human resource strategies.

Scope

  • What are mHealth technologies? What is their place within the pharmaceutical industry?
  • How prevalent is the use of mHealth technologies in the pharmaceutical, healthcare and healthcare IT industries?
  • What are the main driving factors necessitating the use of mHealth? What is the relative importance of these factors?
  • What are the commercial benefits that the use of mHealth solutions and services can provide across the pharmaceutical value chain?
  • In which areas are organizations currently using mHealth, and where do they feel it will have the most impact in the next five years?
  • What are the main challenges associated with mHealth technologies? What is the relative importance of these factors across key geographical markets? For the organizations that do not yet utilize mHealth solutions, what specific reasons have led to this decision?
  • What is the likelihood that organizations that already use mHealth will increase their investment within the next five years? Will those that do not currently invest in the technology begin doing so over this period?
  • How can mHealth initiatives be effectively implemented within an organization?
  • What is the overall opinion of industry experts on the use of mHealth technologies?

Key Reasons to Purchase

  • Gain insightful analyses and comprehensive understanding of mHealth technologies
  • Understand the key drivers necessitating the use of mHealth and the main barriers to implementation
  • Understand the views of 65 different organizations within the industry on mHealth
  • Assess the most relevant uses of mHealth solutions and services within your company, and effective ways of implementing mHealth initiatives
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1.1 List of Tables
1.2 List of Figures

2 mHealth Technologies Overview
2.1 What are mHealth Technologies?
2.2 What Types of Services Can mHealth Technologies Provide?
2.3 What are the Main Objectives of mHealth Technologies?
2.4 Key Stakeholders Involved in the Funding and Provision of mHealth
2.5 Key Market Segments in the mHealth Market Space
2.5.1 Key Sub-segments of the Global mHealth Market
2.6 How Prevalent is the Use of mHealth Technologies by Healthcare Organizations? Results from Our Industry-Wide Survey

3 The Global mHealth Market: The Most Important Drivers and Restraints in 2017
3.1 What Are the Most Important Growth Drivers in the Global mHealth Market? - Results from our Industry-Wide Survey
3.1.1 Providing Cost-Effective Care to Patients through mHealth Solutions
3.1.2 Can the Value and Effectiveness of Treatments be Demonstrated through mHealth Solutions?
3.1.3 How Interested Are HCPs and Reimbursement Entities in mHealth?
3.1.4 Accelerated Penetration of Mobile Technology at a Global Level
3.1.5 mHealth Solutions Helping Pharma Companies Solve Gaps in R&D Productivity
3.1.6 Is Government Funding and Support for mHealth in Key Markets Making a Difference?
3.1.7 Other Important Growth Drivers in the mHealth Market in 2017
3.1.8 What Are the Most Important Growth Drivers in the mHealth Market by Region? Results from our Industry-Wide Survey
3.2 What Are the Main Restraints in the Global mHealth Market? Results from our Industry-Wide Survey
3.2.1 What Are the Main Data Security and Privacy Concerns that Currently Surround mHealth Technologies?
3.2.2 Need for Clear and Harmonized Regulatory Frameworks for mHealth
3.2.3 Reluctance of Healthcare Professionals in Adopting New Technologies
3.2.4 How Much Evidence is there Documenting the Benefits of mHealth Technologies?
3.2.5 Is there a Shortage of Skilled IT Professionals in the Healthcare Industry?
3.2.6 What Are the Particular Reasons Specific Organizations Have Not Invested in mHealth Initiatives? Results from our Industry-Wide Survey

4 mHealth: Transforming Pharma R&D and Commercial Strategy
4.1 The role of mHealth Technologies in the Pharmaceutical Industry
4.1.1 What Specific Opportunities do mHealth Solutions Represent for Pharma Companies? Results from our Industry-Wide Survey
4.2 In Which Specific Areas Do Organizations Currently Utilize mHealth Technology? Results from our Industry-Wide Survey
4.2.1 Linking Early Research with Patient Data through Mobile Solutions
4.2.2 Will mHealth Technologies Solve the Patient Recruitment Bottleneck in Clinical Trials?
4.2.3 Improving Patient Compliance, Retention and Monitoring in Clinical Trials Through mHealth Solutions
4.2.4 How Will mHealth Solutions Improve Health Economic Analysis and Payer Engagement?
4.2.5 mHealth Opportunities for the Pharmaceutical Industry Beyond R&D
4.3 In Which Areas Will mHealth Have the Greatest Impact for Pharma Companies Over the Next Five Years? Results from our Industry-Wide Survey

5 The Most Promising Geographical Markets for mHealth Technologies in 2017
5.1 Important Trends in Mobile Penetration at a Global Level and Their Impact in Key mHealth Markets
5.2 Will Emerging Economies Continue to Be the Primary Drivers of Growth in the mHealth Market?
5.2.1 Which Emerging Economy Will Represent the Highest Revenue-Generating Market for mHealth Solutions and Services Over the Next Five Years? Results from our Industry-Wide Survey
5.2.2 Opportunities and Challenges in the Chinese mHealth Market in 2017
5.2.3 Opportunities and Challenges in the Indian mHealth Market in 2017
5.2.4 Opportunities and Challenges in the South Korean mHealth Market in 2017
5.2.5 Opportunities and Challenges in the Brazilian mHealth Market in 2017
5.2.6 Barriers to mHealth Implementation in Emerging Economies

6 Strategic Considerations for Effective Implementation of mHealth Initiatives
6.1 What Are the Most Important Factors to Consider when Designing a New mHealth Initiative? Results from our Industry-Wide Survey
6.1.1 Understanding Consumer Trends for New mHealth Initiatives
6.1.2 Considering Technological Trends for New mHealth Initiatives
6.1.3 Macroeconomic Trends Important for mHealth Initiatives
6.1.4 Security and Intellectual Property Considerations for mHealth Initiatives
6.1.5 Deploying an Effective Marketing Strategy for mHealth Initiatives
6.1.6 Channel Analysis for mHealth Initiatives
6.2 Other Important Considerations for Companies Designing mHealth Initiatives

7 Conclusions and Future Outlook for mHealth Technologies Beyond 2017
7.1 Some 96% of Organizations that Already Implement mHealth Solutions Are Likely to Increase Their Investment Within the Next Five Years
7.2 Which Regions Will Receive the Highest Investments in mHealth in the Next Five Years? Results from our Industry

8 Appendix
8.1 Industry Survey: Breakdown of Respondents by Industry
8.2 Industry Survey: Breakdown of Respondents by Region
8.3 Industry Survey: Proportion of Organizations that Currently Implement mHealth Solutions
8.4 Industry Survey: mHealth Utilization Rates by Region, Comparison of Expert Panels from Europe, North America and Asia
8.5 Industry Survey: Most Important Factors Driving Growth in the mHealth Market
8.6 Industry Survey: Most Important Factors Driving Growth in the mHealth Market, North American Panel vs European Panel vs Asian Panel
8.7 Industry Survey: Main Factors Restraining Growth in the mHealth Market
8.8 Industry Survey: Reasons Preventing Organizations from Investing in mHealth Initiatives
8.9 Industry Survey: Reasons Preventing Organizations from Investing in mHealth Initiatives, North American Panel vs European Panel
8.10 Industry Survey: Impact of mHealth Technologies on Pharmaceutical Companies, Panel of Organizations Implementing mHealth Solutions
8.11 Industry Survey: Most Common Areas Where mHealth Solutions Are Used, Pharmaceutical Companies Panel
8.12 Industry Survey: Areas Where mHealth Will Have the Most Impact for Pharmaceutical Companies Over the Next Five Years, Pharmaceutical Organizations Panel
8.13 Industry Survey: Most Promising Emerging Markets for mHealth Solutions and Services (%), 2017-2021
8.14 Industry Survey: Panel of Organizations Already Implementing mHealth Solutions, Most Important Factors to Consider when Designing a New mHealth Initiative
8.15 Industry Survey: Organizations Already Implementing mHealth vs Organizations Not Currently Implementing mHealth, Likelihood of Surveyed Organizations Increasing Investment in the Sector (%), 2017-2021
8.16 Industry Survey: Likelihood of Surveyed Organizations Increasing Investment in the Sector (%), 2017-2021, North American Panel vs European Panel vs Asian Panel
8.17 References
8.18 Contact Us
8.19 Disclaimer

List of Tables

Table 1: eHealth: Key Branches and Descriptions
Table 2: Examples of Important mHealth Services Currently Available
Table 3: FDA Guidance on Mobile Medical Applications by Subset
Table 4: Pharmaceutical mHealth Solutions Supporting Marketing and Patient Educational Efforts
Table 5: mHealth Solutions Supporting Drug Anti-counterfeiting Efforts
Table 6: mHealth Solutions Supporting Pharmaceutical Post-Marketing Surveillance Efforts
Table 7: Smartphone Penetration Rates in Key Geographical Markets (%), 2016 and 2020
Table 8: Important Considerations and Recommendations For Companies Designing mHealth Initiatives

List of Figures

Figure 1: Key Stakeholders in the Provision of Funding to Drive mHealth
Figure 2: Key Market Segments in the mHealth Market Space
Figure 3: Research Industry Survey, Breakdown of Respondents by Industry
Figure 4: Research Industry Survey, Breakdown of Respondents by Region
Figure 5: Research Industry Survey, Proportion of Organizations that Currently Utilize mHealth Solutions
Figure 6: Research Industry Survey, mHealth Utilization Rates by Region, North American Panel vs European Panel vs Asian Panel
Figure 7: Industry Survey, Most Important Factors Driving Growth in the mHealth Market
Figure 8: Industry Survey, North American Panel vs European Panel vs Asian Panel, Most Important Factors Driving Growth in the mHealth Market
Figure 9: Industry Survey, Main Factors Restraining Growth in the mHealth Market
Figure 10: Industry Survey, Reasons Preventing Organizations from Investing in mHealth Initiatives
Figure 11: Industry Survey, North American Panel vs European Panel, Reasons Preventing Organizations from Investing in mHealth Initiatives
Figure 12: Industry Survey, Impact of mHealth Technologies on Pharmaceutical Companies, Panel of Organizations Implementing mHealth Solutions
Figure 13: Industry Survey, Most Common Areas Where mHealth Solutions Are Used, Pharmaceutical Companies Panel
Figure 14: Areas Where Pharma Can Optimize the Internal Pharma Value Chain
Figure 15: Examples of Sensor Suites Available for Different Therapeutic Areas
Figure 16: Examples of Sensor Suites Available for Different Therapeutic Areas
Figure 17: Industry Survey, Areas Where mHealth Will Have the Most Impact for Pharmaceutical Companies Over the Next Five Years, Pharmaceutical Organizations Panel
Figure 18: Industry Survey, Most Promising Emerging Markets for mHealth Solutions and Services (%), 2017-2021
Figure 19: Industry Survey, Panel of Organizations Already Implementing mHealth Solutions, Most Important Factors to Consider when Designing a New mHealth Initiative
Figure 20: Industry Survey, Organizations Already Implementing mHealth vs Organizations Not Currently Implementing mHealth, Likelihood of Surveyed Organizations Increasing Investment in the Sector (%), 2017-2021
Figure 21: Industry Survey, North American Panel vs European Panel vs Asian Panel, Likelihood of Surveyed Organizations Increasing Investment in the Sector (%), 2017-2021
Figure 22: Research Industry Survey, Breakdown of Respondents by Industry
Figure 23: Research Industry Survey, Breakdown of Respondents by Region
Figure 24: Research Industry Survey, Proportion of Organizations that Currently Utilize mHealth Solutions
Figure 25: Research Industry Survey, mHealth Utilization Rates by Region, North American Panel vs European Panel vs Asian Panel
Figure 26: Industry Survey, Most Important Factors Driving Growth in the mHealth Market
Figure 27: Industry Survey, North American Panel vs European Panel vs Asian Panel, Most Important Factors Driving Growth in the mHealth Market
Figure 28: Industry Survey, Main Factors Restraining Growth in the mHealth Market
Figure 29: Industry Survey, Reasons Preventing Organizations from Investing in mHealth Initiatives
Figure 30: Industry Survey, North American Panel vs European Panel, Reasons Preventing Organizations from Investing in mHealth Initiatives
Figure 31: Industry Survey, Impact of mHealth Technologies on Pharmaceutical Companies, Panel of Organizations Implementing mHealth Solutions
Figure 32: Industry Survey, Most Common Areas Where mHealth Solutions Are Used, Pharmaceutical Companies Panel
Figure 33: Industry Survey, Areas Where mHealth Will Have the Most Impact for Pharmaceutical Companies Over the Next Five Years, Pharmaceutical Organizations Panel
Figure 34: Industry Survey, Most Promising Emerging Markets for mHealth Solutions and Services (%), 2017-2021
Figure 35: Industry Survey, Panel of Organizations Already Implementing mHealth Solutions, Most Important Factors to Consider when Designing a New mHealth Initiative
Figure 36: Industry Survey, Organizations Already Implementing mHealth vs Organizations Not Currently Implementing mHealth, Likelihood of Surveyed Organizations Increasing Investment in the Sector (%), 2017-2021
Figure 37: Industry Survey, North American Panel vs European Panel vs Asian Panel, Likelihood of Surveyed Organizations Increasing Investment in the Sector (%), 2017-2021

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