Nappies/Diapers/Pants in North America

The nappies/diapers/pants category in North America is challenged by declining birth rates and market maturity. This has created intense competition between leading players, especially as smaller brands and private label grow in the market, aided by the rise of e-commerce. The high level of competition is expected to lead to a decline in unit prices, squeezing manufacturers’ profits. However, there are still growth opportunities in the region, namely in disposable pants.

The Nappies/Diapers/Pants in North America global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;


• Pinpoint growth sectors and identify factors driving change;


• Understand the competitive environment, the market’s major players and leading brands;


• Use five-year forecasts to assess how the market is predicted to develop.