Russia B2C E-Commerce Market 2017

  • ID: 4330412
  • Report
  • Region: Russia
  • 73 Pages
  • yStats GmbH & Co. KG
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Russia Takes the Lead in Europe as One of the Fastest Growing B2C E-Commerce Markets

FEATURED COMPANIES

  • Alibaba Group
  • Ozon Holdings Ltd
  • Sberbank Rossii PAO
  • Ulmart ZAO
  • Utkonos.ru
  • Wildberries OOO
  • MORE

Russia maintained the fourth biggest and one of the quickest growing online retail markets in Europe according to results from 2016 cited in the report. B2C E-Commerce sales from last year made for a double-digit growth rate after having recovered from a weaker development in sales in 2015. Increases to Internet and online shopper penetration rates furthered this growth, along with a stronger tendency to purchase online and higher prices amongst online and offline retail. Estimations for 2017 are positive, driven by factors such as mobile and cross-border commerce, younger consumers’ openness to digital purchasing, and new consumers stemming from rural areas.

More than half of digital buyers in Russia were under 35 in 2016. Online shopper penetration is highest amongst major cities, whereas rural areas lag behind. Out of the whole population, fewer than one-quarter of consumers purchased online in 2016, leaving only a one-digit share of retail sales coming from digital commerce, showcasing the vast room left for future development.

M-Commerce and cross-border purchasing is gaining popularity in Russia. Over half of Internet users accessed the Internet with a mobile phone in 2016, with many of them having used these devices to both research and make purchases. In particular, Chinese E-Commerce platform, AliExpress, is of high value to digital consumers in Russia due to its vast product range and lower prices. Nonetheless, local E-Commerce leaders like Wildberries, Lamoda, Eldorado, and Mvideo maintained a sales growth rate ranking above the market average.

Key Questions Answered

  • What was the B2C E-Commerce sales growth in Russia in 2016 and what are the projections for 2017?
  • Which important recent regulatory changes could influence the development of Russia’s ECommerce in 2017?
  • How are the mobile and cross-border online shopping trends evolving?
  • What product categories, payment and delivery methods are preferred by Russia’s online shoppers?
  • What were the top 20 online shops in Russia by 2016 sales?
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alibaba Group
  • Ozon Holdings Ltd
  • Sberbank Rossii PAO
  • Ulmart ZAO
  • Utkonos.ru
  • Wildberries OOO
  • MORE

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, July 2017
  • B2C E-Commerce Sales in Russia, Compared to Selected Countries in Europe, in EUR billion, 2016
  • Internet Penetration in Russia, in % of Individuals, Compared to Selected Countries in Europe, 2016
  • Online Shopper Penetration in Russia, in % of Individuals, Compared to Selected Countries in Europe, 2016
  • Breakdown of Online Shoppers in Russia, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, Compared to Selected Countries in Europe, October 2016
  • Mobile Shopper Penetration in Russia, in % of Online Shoppers, Compared to Selected Countries in Europe, February 2017

3. Trends

  • B2C E-Commerce Regulatory Trends, July 2017
  • Usage of Mobile Devices to Access the Internet, in % of Internet Users by Gender, Area and Total, 2016
  • M-Commerce Share of B2C E-Commerce Sales, in %, 2016
  • Product Categories Purchased via Smartphone, in % of Online Shoppers Who Use Smartphones for Product Search, November 2016
  • Breakdown of Latest Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2016
  • Top 10 E-Commerce Platforms Purchased From via Mobile Devices, in % of Mobile Shoppers, 2016
  • B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic and Cross-Border Imports, in %, 2011 – 2016
  • Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2016
  • Breakdown of Cross-Border Online Purchases by Value in EUR, in %, 2016
  • Share of Online Shoppers in Russia Who Purchased from Russian Online Stores from Own City and another City, from Chinese Online Stores and from English Language Online Stores, in %, 2013 - 2016
  • Product Categories Purchased Online, by Purchased from Russian Online Stores, Chinese Online Stores, and English Language Online Stores, in % of Online Shoppers in Russia, September 2016
  • Breakdown of Cross-Border B2C E-Commerce Exports by Product Category, in USD million and in %, 2016e
  • Main Barriers to Cross-Border B2C E-Commerce Exports, in % of Merchants in Russia Selling Goods or Services Online to Other Countries, in %, September 2016

4. Sales & Shares

  • B2C E-Commerce Sales, in RUB billion, by Five Comparative Estimates, 2014 – 2016, and Forecasts, in RUB billion, 2017f, 2020f & 2021f
  • Breakdown of B2C E-Commerce Sales by Regions, by Domestic and Cross-Border, in %, 2016
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016e

5. Internet Users & Online Shoppers

  • Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 - 2016
  • Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 - 2016
  • Breakdown of Online Shoppers by Age Group, in %, 2016
  • Number of Online Shoppers, in thousands, and Online Shopper Penetration, in % of Population in the Respective Group, 2016
  • Online Shopper Penetration by Age Group, by Gender and Location Type, in % of Internet Users in the Respective Group, 2016
  • Internet User Penetration, in % of Population, and Online Shopper Penetration, in % of Population and in % of Internet Users, by Federal Districts, 2016
  • Reasons for Not Buying Online, in % of Individuals Who Do Not Shop Online, 2016
  • Socio-Demographic Groups with the Highest and Lowest Online Shopper Penetration Rates, in % of Adult Population and in % of Adult Internet Users, September 2016
  • Breakdown of Experience with Online Shopping, in % of Adult Population, September 2016
  • Breakdown of Perception of Online Spending Change in 2016 vs. 2015, in % of Online Shoppers, and Reasons for the Increase, in % of Online Shoppers Who Said Their Online Spending Increased, 2016
  • Breakdown of Frequency of Online Shopping, in % of Online Shoppers, August 2016

6. Products

  • Breakdown of B2C E-Commerce Sales by Product Categories, by Domestic and Cross-Border, in %, 2016
  • Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
  • Online Travel Sales, in RUB billion, and Year-on-Year Change, in %, 2010-2016
  • Breakdown of Online Travel Sales by Segments, in %, 2016
  • Breakdown of Intention to Purchase Groceries Online, in % of Online Shoppers, August 2016

7. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 - 2016
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Location Type, 2016
  • Top 7 Payment Aggregators, Top 8 Payment Gateways and Top 5 Acquiring Banks and Top 6 E-Wallets Used by Digital Agencies When Integrating Payment Instruments for Digital Solutions, April 2016
  • Top 9 Acquirers by Number of Online Shops Served from the Top 100 Online Shops by 2015 Revenue, May 2016

8. Delivery

  • Preferred Delivery Methods in E-Commerce, in % of Online Shoppers, 2014 - 2016
  • Share of Online Purchases of Goods Delivered by Russian Post, in %, 2014 - 2016
  • Delivery Methods Used When Buying from Russian Online Stores, in % of Online Shoppers, by Location Type, October 2016
  • Overview of Selected Delivery Companies, incl. Coverage and Number of Service Points, 2016

9. Players

  • B2C E-Commerce Player Overview, July 2017
  • Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2016
  • Top 30 Online Shops by Number of Unique Visitors, in thousands, January 2017
  • Top 10 Online Shops Selling Electronics, in % of Online Shoppers Who Purchased Electronics Online, November 2016
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  • Alibaba Group
  • Ozon Holdings Ltd
  • Sberbank Rossii PAO
  • Ulmart ZAO
  • Utkonos.ru
  • Wildberries OOO
  • X5 Retail Group
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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