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Country Profile: Bakery & Cereals sector in New Zealand

  • ID: 4331206
  • Report
  • June 2017
  • Region: New Zealand
  • 159 pages
  • GlobalData
1h Free Analyst Time

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1 of 3


  • Campbell Soup Company
  • Cookie Time Limited
  • Delish Cookies
  • General Mills Inc.
  • Golden Bakery
  • Goodman Fielder
  • MORE
Country Profile: Bakery & Cereals sector in New Zealand


Rising urbanization, increasing employment rate and resultant busy lifestyles of consumers are aiding the growth of the Bakery & Cereals sector in New Zealand. The sector is led by the Bread & Rolls market in both value and volume terms, while the Energy Bars market is forecast to register fastest growth during 2016-2021. The Bakery & Cereals market is fragmented, with top five brands accounting for nearly one-fourth of the overall market share as on 2016. Hypermarkets & Supermarkets is the leading channel for distribution of Bakery & Cereals products in the country.

The author’s Country Profile report on the Bakery & Cereals sector in New Zealand provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
  • Market data: Overall market value and volume data with growth analysis for 2011-2021
  • Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.
  • The Bakery & Cereals sector in New Zealand is forecast to grow at 2% CAGR in value terms during 2016-2021
  • Bread & Rolls is the largest market in value and volume terms in the New Zealand's Bakery & Cereals sector
  • Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists and Convenience Stores
  • Private label penetration is highest in the Baking Ingredients market
  • Flexible Pacakging is the most commonly used packaging material in the New Zealand's Bakery & Cereals sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Note: Product cover images may vary from those shown
2 of 3


  • Campbell Soup Company
  • Cookie Time Limited
  • Delish Cookies
  • General Mills Inc.
  • Golden Bakery
  • Goodman Fielder
  • MORE
1.Report Scope
2.Executive summary
3.New Zealand in the global and regional context
3.1. New Zealand’s share in the Global and Asia-Pacific Bakery & Cereals sector
3.2. New Zealand compared to other leading countries in Asia-Pacific
4.Market size analysis - Bakery & Cereals sector
4.1. Value and volume analysis - Bakery & Cereals sector in New Zealand
4.2. Per capita consumption - New Zealand compared to Asia-Pacific and global
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysis of markets in the Bakery & Cereals sector
4.5. Growth analysis by markets
5.Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Baking Ingredients
5.3. Market analysis: Baking Mixes
5.4. Market analysis: Bread & Rolls
5.5. Market analysis: Breakfast Cereals
5.6. Market analysis: Cakes Pastries & Sweet Pies
5.7. Market analysis: Cereal Bars
5.8. Market analysis: Cookies (Sweet Biscuits)
5.9. Market analysis: Dough Products
5.10. Market analysis: Energy Bars
5.11. Market analysis: Morning Goods
5.12. Market analysis: Savory Biscuits
6.Distribution analysis
6.1. Distribution channel share analysis: Bakery & Cereals
6.2. Distribution channel share analysis: Baking Ingredients
6.3. Distribution channel share analysis: Baking Mixes
6.4. Distribution channel share analysis: Bread & Rolls
6.5. Distribution channel share analysis: Breakfast Cereals
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies
6.7. Distribution channel share analysis: Cereals Bars
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits)
6.9. Distribution channel share analysis: Dough Products
6.10. Distribution channel share analysis: Energy Bars
6.11. Distribution channel share analysis: Morning Goods
6.12. Distribution channel share analysis: Savory Biscuits
7.Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Baking Ingredients
7.3.2. Baking Mixes
7.3.3. Breakfast Cereals
7.3.4. Cereal Bars
7.3.5. Savory Biscuits
7.4. Private label share analysis
8.Health & Wellness analysis
8.1. Market size analysis by Health & Wellness claims
8.2. Market share analysis - Health & Wellness product attributes
8.3. Market size analysis - Health & Wellness consumer benefits
8.4. Leading companies in the New Zealand Health & Wellness market
9.Packaging analysis
9.1. Packaging share and growth analysis by packaging material
9.2. Packaging share analysis by packaging material
9.3. Packaging share and growth analysis by container type
9.4. Packaging share analysis by container type
9.5. Packaging share and growth analysis by closure type
9.6. Packaging share analysis by closure type
9.7. Packaging share and growth analysis by outer type
9.8. Packaging share analysis by outer type
10.Macroeconomic analysis
10.1. GDP per Capita
10.2. Population and population growth
10.3. Consumer Price Index
10.4. Population breakdown by age
11.1. Consumption by Gender
11.2. Consumption by Age
11.3. Consumption by Education
11.4. Consumption by Urbanization
Note: Product cover images may vary from those shown
3 of 3
  • General Mills Inc.
  • Griffin`s Foods Limited
  • The Sanitarium Health & Wellbeing Company
  • Goodman Fielder
  • Golden Bakery
  • Hubbard Foods Ltd
  • Associated British Foods Plc
  • Campbell Soup Company
  • Delish Cookies
  • Cookie Time Limited
  • Nest
Note: Product cover images may vary from those shown