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Country Profile: Bakery & Cereals sector in Finland

  • ID: 4331209
  • Report
  • Region: Finland
  • 151 pages
  • GlobalData
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  • Adams Food Ltd.
  • Anco
  • Bisca A/S
  • Bostrom Oy
  • Kraft Foods Group Inc.
  • Lantmännen Cerealia A / S
  • MORE
Country Profile: Bakery & Cereals sector in Finland


The Finnish Bakery & Cereals sector is driven by high disposable income and increasing preference among the consumers for convenience foods. It is led by the Bread & Rolls market in value and volume terms. However, Savory Biscuits is forecast to register the fastest value growth during 2016-2021. Hypermarkets & Supermarkets is the largest channel for the distribution of Bakery & Cereals products in the country. Flexible Packaging continues to be the commonly used packaging material in the sector. Health & Wellness attributes such as ‘Food Intolerance’ and ‘Free From’ and consumer benefits such as ‘General Wellbeing’ and ‘Health Management’ are the most sought after Health & Wellness claims in the Finnish Bakery & Cereals sector. Moilas Oy, Oy Karl Fazer Ab and Vaasan Oy are the leading players in the Finnish Bakery & Cereals sector.

The author’s Country Profile report on the Bakery & Cereals sector in Finland provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
  • Market data: Overall market value and volume data with growth analysis for 2011-2021
  • Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.
  • The Bakery & Cereals sector in Finland is forecast to grow at 1.8% CAGR in value terms during 2016-2021
  • Per capita consumption of Breakfast Cereals is high in Finland when compared to global and regional levels
  • Hypermarkets & Supermarkets is the largest distribution channel followed by Convenience Stores Food & Drinks Specialists
  • The Bread & Rolls market leads the Finnish Bakery and Cereals sector in Health & Wellness claims
  • Flexible Packaging is the most commonly used packaging material in the Finnish Bakery & Cereals sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Note: Product cover images may vary from those shown
2 of 4


  • Adams Food Ltd.
  • Anco
  • Bisca A/S
  • Bostrom Oy
  • Kraft Foods Group Inc.
  • Lantmännen Cerealia A / S
  • MORE
1.Report Scope
2.Executive summary
3.Finland in the global and regional context
3.1. Finland’s share in the Global and Western European Bakery & Cereals sector
3.2. Finland as compared to other leading countries in Western Europe
4.Market size analysis - Bakery & Cereals sector
4.1. Value and volume analysis - Bakery & Cereals sector in Finland
4.2. Per capita consumption - Finland compared to Western Europe and globally
4.3. Value and volume analysis of markets in the Bakery & Cereals sector
4.4. Growth analysis by markets
5.Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Baking Ingredients
5.3. Market analysis: Baking Mixes
5.4. Market analysis: Bread & Rolls
5.5. Market analysis: Breakfast Cereals
5.6. Market analysis: Cakes Pastries & Sweet Pies
5.7. Market analysis: Cereal Bars
5.8. Market analysis: Cookies (Sweet Biscuits)
5.9. Market analysis: Dough Products
5.10. Market analysis: Energy Bars
5.11. Market analysis: Morning Goods
5.12. Market analysis: Savory Biscuits
6.Distribution analysis
6.1. Distribution channel share analysis: Bakery & Cereals
6.2. Distribution channel share analysis: Baking Ingredients
6.3. Distribution channel share analysis: Baking Mixes
6.4. Distribution channel share analysis: Bread & Rolls
6.5. Distribution channel share analysis: Breakfast Cereals
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies
6.7. Distribution channel share analysis: Cereals Bars
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits)
6.9. Distribution channel share analysis: Dough Products
6.10. Distribution channel share analysis: Energy Bars
6.11. Distribution channel share analysis: Morning Goods
6.12. Distribution channel share analysis: Savory Biscuits
7.Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Baking Ingredients
7.3.2. Baking Mixes
7.3.3. Breakfast Cereals
7.3.4. Cereal Bars
7.3.5. Savory Biscuits
7.4. Private label share analysis
8.Health & Wellness analysis
8.1. Market size analysis by Health & Wellness claims
8.2. Market share analysis - Health & Wellness product attributes
8.3. Market size analysis - Health & Wellness consumer benefits
8.4. Leading companies in the Finnish Health & Wellness market
9.Packaging analysis
9.1. Packaging share and growth analysis by packaging material
9.2. Packaging share analysis by packaging material
9.3. Packaging share and growth analysis by container type
9.4. Packaging share analysis by container type
9.5. Packaging share and growth analysis by closure type
9.6. Packaging share analysis by closure type
9.7. Packaging share and growth analysis by outer type
9.8. Packaging share analysis by outer type
10.Macroeconomic analysis
10.1. GDP per Capita
10.2. Population and population growth
10.3. Consumer Price Index
10.4. Population breakdown by age
11.1. Consumption by Gender
11.2. Consumption by Age
11.3. Consumption by Education
11.4. Consumption by Urbanization
Note: Product cover images may vary from those shown
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4 of 4
  • Bright Food (Group) Co. Ltd.
  • Anco
  • Adams Food Ltd.
  • Nutrexpa S.L.
  • Panrico
  • Lantmännen Cerealia A / S
  • Kraft Foods Group Inc.
  • Mondelez International Inc
  • Bisca A/S
  • Scandza AS
  • Bostrom Oy
  • Oy Karl Fazer Ab
  • United Biscuits Ltd
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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