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Country Profile: Bakery & Cereals sector in Australia

  • ID: 4331272
  • Report
  • June 2017
  • Region: Australia
  • 155 pages
  • GlobalData
1h Free Analyst Time

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1 of 3


  • Campbell Soup Company
  • Goodman Fielder
  • Nature First
  • Weight Watchers Int
  • MORE
Country Profile: Bakery & Cereals sector in Australia


Growing economy coupled with rise in disposable income and a large base of working population is driving the demand for Bakery & Cereals products in the country. Bread & Rolls is the leading market in both value and volume terms, while Cereal Bars is forecast to register the fastest growth in value terms during 2016-2021.Hypermarkets & Supermarkets is the leading distribution channel for Bakery and Cereals products in the country. ‘Naturally Healthy’ and ‘FoodMiunus’ are the most sought health & wellness attributes in the sector. Goodman Fielder, Cereal Partners Worldwide S.A., The Kellog Company and Associated British Foods Plc are the leading market players in the country.

The author’s Country Profile report on the Bakery & Cereals sector in Australia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
  • Market data: Overall market value and volume data with growth analysis for 2011-2021
  • Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.
  • The Bakery & Cereals sector in Australia is forecast to grow at 3.6% CAGR in value terms during 2016-2021
  • Bread & Rolls is the largest market in value and volume terms in the Australian Bakery & Cereals sector
  • Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists and Convenience Stores
  • Private label penetration is highest in the Cakes, Pastries & Sweet Pies market
  • The Breakfast Cereals market has the highest Health & Wellness claims in the Australian Bakery & Cereals sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Note: Product cover images may vary from those shown
2 of 3


  • Campbell Soup Company
  • Goodman Fielder
  • Nature First
  • Weight Watchers Int
  • MORE
1.Report Scope
2.Executive summary
3.Australia in the global and regional context
3.1. Australia’s share in the Global and Asia-Pacific Bakery & Cereals sector
3.2. Australia compared to other leading countries in Asia-Pacific
4.Market size analysis - Bakery & Cereals sector
4.1. Value and volume analysis - Bakery & Cereals sector in Australia
4.2. Per capita consumption - Australia compared to Asia-Pacific and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysis of markets in the Bakery & Cereals sector
4.5. Growth analysis by markets
5.Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Baking Ingredients
5.3. Market analysis: Baking Mixes
5.4. Market analysis: Bread & Rolls
5.5. Market analysis: Breakfast Cereals
5.6. Market analysis: Cakes Pastries & Sweet Pies
5.7. Market analysis: Cereal Bars
5.8. Market analysis: Cookies (Sweet Biscuits)
5.9. Market analysis: Dough Products
5.10. Market analysis: Energy Bars
5.11. Market analysis: Morning Goods
5.12. Market analysis: Savory Biscuits
6.Distribution analysis
6.1. Distribution channel share analysis: Bakery & Cereals
6.2. Distribution channel share analysis: Baking Ingredients
6.3. Distribution channel share analysis: Baking Mixes
6.4. Distribution channel share analysis: Bread & Rolls
6.5. Distribution channel share analysis: Breakfast Cereals
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies
6.7. Distribution channel share analysis: Cereals Bars
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits)
6.9. Distribution channel share analysis: Dough Products
6.10. Distribution channel share analysis: Energy Bars
6.11. Distribution channel share analysis: Morning Goods
6.12. Distribution channel share analysis: Savory Biscuits
7.Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Baking Mixes
7.3.2. Breakfast Cereals
7.3.3. Cereal Bars
7.3.4. Savory Biscuits
7.4. Private label share analysis
8.Health & Wellness analysis
8.1. Market size analysis by Health & Wellness claims
8.2. Market share analysis - Health & Wellness product attributes
8.3. Market size analysis - Health & Wellness consumer benefits
8.4. Leading companies in Australian Health & Wellness market
9.Packaging analysis
9.1. Packaging share and growth analysis by packaging material
9.2. Packaging share analysis by packaging material
9.3. Packaging share and growth analysis by container type
9.4. Packaging share analysis by container type
9.5. Packaging share and growth analysis by closure type
9.6. Packaging share analysis by closure type
9.7. Packaging share and growth analysis by outer type
9.8. Packaging share analysis by outer type
10.Macroeconomic analysis
10.1. GDP per Capita
10.2. Population and population growth
10.3. Consumer Price Index
10.4. Population breakdown by age
11.1. Consumption by Gender
11.2. Consumption by Age
11.3. Consumption by Education
11.4. Consumption by Urbanization
Note: Product cover images may vary from those shown
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4 of 3
  • Goodman Fielder
  • Cereal Partners Worldwide S.A.
  • Associated British Foods Plc
  • The Sanitarium Health & Wellbeing Company
  • Campbell Soup Company
  • Nature First
  • Green`s General Foods Pty Ltd
  • Mondelez International Inc
  • Weight Watchers Int
Note: Product cover images may vary from those shown