Sports Market Analytics - Academic

  • ID: 4331329
  • Database Table
  • SBRnet
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Sports Market Analytics - Academic is a leading source of sports market analytics for the academic community. It offers you and your students a comprehensive perspective of the sports business, drawing on syndicated and custom proprietary market research, industry reports, and licensed industry articles from leading trade publications. It’s everything your students need to know about sport fans, participants, venues and sporting goods buyers, all in one place.

Whether you are teaching sport marketing or using sports marketing case studies in general marketing courses, Sports Market Analytics - Academic is the perfect platform from which to incorporate pertinent research. Librarians at colleges and universities across the country subscribe to Sports Market Analytics because of their “triple-threat” program: the depth of their content, the breadth of their market coverage, and their academic support with topical newsletters and suggested assignments.

How will Sports Market Analytics - Academic help you and your students?

  • Allows educators to relate theoretical principles to practical solutions
  • Saves time – students spend time analyzing data, rather than collecting it
  • Aggregates and curates sports trade news and features from many industry trade publications.
  • Enables students to make sport-by-sport comparisons for demographics and all facets of consumer behavior and sports venues.
  • Covers multiple dimensions: fans, participants, venues, sponsorships, and sporting goods buyers

Guidance for Sport Business Solutions

A "Sport Business Solution" is simply a business strategy that creates and maintains customers for a sports product, whether that product is attending or viewing games, participating in sports or buying sports equipment, apparel or footwear.

The more a solution is based on up-to-date market information relating to consumer behavior, the more likely it is to succeed. Therein lies Sports Market Analytics contribution…serving as an affordable, basic resource that provides nationwide market research relating to all aspects of the business of sport, upon which sports marketers can create, develop and execute effective business plans and programs.

 Support Market Planning/Know Your Consumers
 
 The sport business actually depends on revenues from three basic sources…participants, fans and sporting goods buyers. Sports Market Analytics provides information reflecting the similarities and differences in demographic characteristics and consumer behavior patterns within each sport for each of these three segments. And these characteristics and patterns can differ even within a specific sport.
 
 For example, consumers who attend events are different demographically from those who watch these events on TV or mobile devices. Skilled participants buy their equipment at different outlet types than do unskilled or new participants. Frequently involved fans and participants are a small percentage of the total, but they consume most of the sport products and services.
 
Sports Market Analytics is the only service providing all-encompassing coverage of consumer demographics and market and media behavior across the entire spectrum of the business of sports.

Manage Teams, Leagues, Events, Venues

These are the "sport service providers" for fans and participants. Each "provider" is distinct from the other when it comes to business practices. For example, producing a sports event requires a different set of business skills and information needs from the skills and information needs required to produce an event or to build a venue.

Acknowledging these distinctions, Sports Market Analytics information is analyzed according to their respective business information needs. For example, demographics and behavior patterns are provided separately for professional fans, college fans, amateur participants, and buyers of equipment, apparel and footwear.

Article Search
 
 In addition to Sports Market Analytics comprehensive statistical research services, articles from leading sport industry trade publications are indexed and reported in full text for the following publications:

  •  LA84 Foundation Newsletter
  •  Revenues From Sports Venues
  •  RSV College Facility Reports
  •  RSV Pro Facility Reports
  •  SGB Update
  •  SGB Weekly
  •  SportBusiness International
  •  SportBusiness Newslines
  •  Sports Executive Weekly
  •  Sports Sponsorship Insider
  •  The B.O.S.S. Report
  •  TV Sports Market Daily

     Inclination to support sponsors’ products (the exclusive SBRnet Sponsorship Influence Index)
     Attendance statistics
     Social and broadcast media involvement and audience levels
     Purchases of logo apparel
     Demographics of fans and participants, to match with demographics of sponsors’ products and services
     Articles dealing with sponsorship from leading sports trade magazines, newsletters and press releases.
 
Information is provided on a sport-by-sport basis,

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Brand Share Index

Ownership/usage and brand preferences of consumer products — automobiles, insurance, soft drinks, sports drinks, energy drinks, communication products/services

    FAN RESEARCH AND ANALYTICS
    fan behavior for all major sports, and most specialty
    Market Summary
    Detailed Statistics and Demographics for Each Sport
    Attendance Profile
    Attendance - Team-by-Team
    Viewership Profile

  •         Television
  •         Online Computer
  •         Online Tablet
  •         Online Smart Phone
  •         Mobile (Tablet/Smartphone)

    Computer/Tablet/Smartphone Uses

  •         For any sports-related purpose
  •         While attending games/events
  •         While viewing games/events on TV

    Sports Logo Apparel Purchases
    Fantasy Sports
    Social Media Market Summary
    Favorite Team Rankings

SPONSORSHIP INFLUENCE INDEX

VENUE REPORTS
    ARTICLES
    everything sports: indexed by topic,
    searchable by key words

    DIRECTORIES
    everyone involved with sports marketing

    CALENDAR
    all US-based sports marketing events

    SPORTS PARTICIPATION STATISTICS
    40+ sports: Total Number of Participants; Frequency; Demographics

  •         All Consumers
  •         College/High School

    CONSUMER SPORTING GOODS PURCHASES
    Dollars Spent, Demographics, Brands,
    Channels, Price Analysis

  •         Apparel
  •         Footwear
  •         Equipment
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