Success Case Study: GOOD THiNS - Addressing consumer demand for natural and healthy sharable snacks

  • ID: 4334342
  • Report
  • 17 pages
  • GlobalData
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FEATURED COMPANIES

  • Annie's Homegrown
  • BarkTHINS
  • Campbell Soup Company
  • Girl Scouts Of The USA
  • McVitie's Thin Digestives
  • Mondelez International
  • MORE
Success Case Study: GOOD THiNS - Addressing consumer demand for natural and healthy sharable snacks

Summary

"Success Case Study: GOOD THiNS", is part of the author's Successes and Failures research. It examines the details and the reasons behind the success of Good THiNS in the US. It delivers the critical “what?”, “why?” and “so what?” analysis to teach you crucial lessons that increase your chances of launching successful products in the bakery & cereals market.

Good THiNS was launched in the US by Mondelez in March 2016, with the intention of enticing consumers seeking moderate indulgences. These baked, natural savory crackers, have capitalized on the demand for healthier foods, natural ingredients, smaller portions, and products design for sharing.

Scope
  • Good THiNS succesful first year has led the launch to surpass well-established brands.
Reasons to Buy
  • Increase the chance of success by learning from brands/products that have performed well: successful innovation can enhance profit and reputation.
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Annie's Homegrown
  • BarkTHINS
  • Campbell Soup Company
  • Girl Scouts Of The USA
  • McVitie's Thin Digestives
  • Mondelez International
  • MORE
About Successes & Failures Case Studies
Summary
What?
Why?
Take-out
Appendix
Note: Product cover images may vary from those shown
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  • Mondelez International
  • The Kellogg Company
  • Campbell Soup Company
  • Annie's Homegrown
  • Girl Scouts Of The USA
  • Oreo Thins
  • McVitie's Thin Digestives
  • BarkTHINS
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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