Internet of Things in Retail: Technologies and Usage Cases - Gainining Competitive Advantage through Better Understanding Retailers' Business and IT Priorities - Product Image

Internet of Things in Retail: Technologies and Usage Cases - Gainining Competitive Advantage through Better Understanding Retailers' Business and IT Priorities

  • ID: 4334365
  • Report
  • 41 pages
  • GlobalData
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FEATURED COMPANIES

  • Acuity Brands
  • Casino
  • Costa
  • Kroger
  • Macy's
  • Rebecca Minkoff
  • MORE
Internet of Things in Retail: Technologies and Usage Cases - Gainining Competitive Advantage through Better Understanding Retailers’ Business and IT Priorities

Summary

"Internet of Things in Retail: Technologies and Usage Cases", report discusses the benefits and challenges of IoT technologies such as RFID, Wi-Fi, Beacons, virtual reality, digital signage, robotics, drones and smart lighting. Usage cases by major retailers and vendors’ holistic solutions are evaluated, and advice provided regarding IoT implementations and how to successfully target retailers.

IoT offer retailers opportunities to collect and analyze increasingly granular data in stores and warehouses for optimizing business processes. Consumers’ increasingly connected lifestyles have contributed to the rise of IoT in retail by demanding better interaction in stores by utilizing the latest technologies, and the desire to make shopping a more personal experience based on customers’ preferences. IoT ecosystems provide full connectivity within the store to meet the customers needs and improve the customer experience.

Scope
  • IoT in retail stores and warehouses includes various connected devices/end points that either collect data for analytics purposes and for running applications (e.g. sensors, cameras, beacons, RFID, smart watches), or act on data generated by the application in order to display information or interact with customers and staff
  • IoT extends to back-end analytics, networks, servers and data warehouses that are required to generate actionable insight
  • Machinery including robotics and drones, and smart lighting form part of the latest IoT deployments since they provide “smart” interaction or data collection for analytics with linkages to other devices or a central database, which may also use artificial intelligence
Reasons to Buy
  • Gain a deeper understanding of IoT technologies and their importance in retail, which is especially beneficial for IT vendors when pitching these solutions to retailers.
  • Retailers' challenges and technology choices are discussed, and useful advice provided for IT vendors regarding offering digital signage, Wi-Fi, beacons, RFID and other IoT based solutions.
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FEATURED COMPANIES

  • Acuity Brands
  • Casino
  • Costa
  • Kroger
  • Macy's
  • Rebecca Minkoff
  • MORE
1. Background: Retailers’ Business Challenges
2. IoT Technologies and Opportunities
2.1 Definition of IoT
2.2 Asset Tracking via RFID and NFC
2.3 Sensors and Cameras
2.4 In-Store Wi-Fi
2.5 Beacons
2.6 Digital Signage
2.7 Smart Shopping Carts
2.8 Smart Buttons
2.9 Networking for IoT
2.10 Analytics
2.11 Virtual and Augmented Reality
2.12 Drones
2.13 Robotics
2.14 IoT based Payment Systems
2.15 Smart Vending Machines
2.16 Smart Lighting
2.17 Other innovative technologies
3. Retailer Usage Cases
3.1 Interactive displays at Co-op Italy
3.2 Food quality sensors at Kroger
3.3 Ocado’s IoT warehouse
3.4 Levi’s 100% shelf visibility
3.5 Sainsbury’s LED lit store
3.6 Smart fitting rooms at Macy’s
3.7 Virtual reality headsets at Rebecca Minkoff
3.8 Rite Aid relies on proximity Beacons
3.9 French supermarket Casino uses NFC on shelves
4. IoT Challenges
5. Market Size and Vendor Landscapes
5.1 Cisco’s holistic IoT solution
5.2 Intel’s First IoT Platform for Retail
5.3 Retail specific IoT solutions vendors
5.4 Supply-chain focused IoT solutions vendors
6. Advice for ICT Vendors and Retailers
6.1 Advice for ICT Vendors
6.2 Advice for Retailers
7. Appendix
7.1 Definitions
8. Appendix
8.1 Further Reading
8.2 Contact the author
8.3 Contact Us

List of Tables
Table 1: Retail-specific IoT solutions vendors
Table 2: Supply-chain focused IoT solutions vendors
Table 3: Retail categories
Table 4: Retail channels
Table 5: IT Domains

List of Figures
Figure 1: Key benefits that retailers expect from IoT deployments
Figure 2: Retailers’ IT environments and stakeholders
Figure 3: Key business challenges facing retailers
Figure 4: IoT environments across retail organizations
Figure 5: Short-range (unlicensed) wireless technology usage in retail
Figure 6: Retailers’ investment in IoT technologies over the next two years
Figure 7: Retailers’ security approach: IoT-specific security controls
Figure 8: Key investment areas in IoT technologies in retail
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  • Macy's
  • Rite Aid
  • Amazon
  • Caleres
  • Walmart
  • Lowe's
  • Costa
  • Philips
  • Acuity Brands
  • GeoMetri
  • Kroger
  • Ocado
  • Co-Op
  • Levi's
  • Sainsbury's
  • Rebecca Minkoff
  • Casino
  • Cisco
  • Intel
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Note: Product cover images may vary from those shown
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