"Digital Signage in Retail: Technology & Usage Cases", report discusses how different retailers can benefit from the digital signage technology, with advice provided for IT vendors. Digital signage is an effective form of advertising in stores, since it does not only help retailers to display advertisements and marketing messages in stores, but also enables improvements to business operations and gaining customer insight. Multiple best practice approaches from different retailers are analyzed to provide a range of examples.
Digital signage has emerged as an innovative technology that helps retailers display information and marketing messages. These systems include a network of displays that show images or video content, and are connected to a content management system, which enables real-time updates. Sensors, beacons, cameras and other devices can be attached to signage systems for enabling customer interaction.
- Digital signage has seen growing adoption particularly in retail since it provides an opportunity to visually interact with customers and effectively communicate product information and promotions in stores
- Investing in a digital signage solution is likely to increase sales and brand awareness, whilst also providing cost savings compared to traditional posters and other print media
- Interactive interfaces such as kiosks and tablets can also be used as digital signage at various retail locations such as at the point of sales (PoS), on product shelves and in aisles
- Get a detailed understanding of the usage and importance of digital signage in retail. This report can help you pitch solutions to retailers that include digital signage technology and to gain insight into retailers' priorities and challenges.
2. Case Studies
2.1 John Lewis
2.2 AEON Group
2.4 Coles Supermarket
2.5 WH Smith
3. Advice for IT Vendors
4.1 Further reading
4.2 Contact the authors
4.3 Contact Us