Denmark currently finds itself deep into a period of economic recovery; it still suffers from stubbornly low inflation which caused the country to fall into a period of deflation in 2015. Unemployment however remains relatively low in comparison to other Scandinavian and European Union (EU) member states. The financial crisis of 2008 as well as subsequent recessions in 2011 and 2012 had created a ‘stop-start’ economy, unable to build significant momentum and creating uncertainty among consumers.
Denmark’s Full Service Restaurants (FSR) channel leads the profit sector, valued at DKK 23.2 Billion (USD$ 3.5 Billion) and accounting for 32.4% of profit sector revenue. This is primarily attributed to widely held traditional eating habits among consumers as well as a continuously aging population. Valued at DKK 71.7 Billion (USD$ 10.7 Billion) in 2015, Denmark’s profit sector represents the 2nd largest Scandinavian market and the 14th largest EU market. Between 2013 and 2015, overall sales value grew at a strong CAGR of 3.1%, however this is forecast to decelerate to 2.8% over the next five years.
Denmark’s Quick Service Restaurants (QSR) market has experienced the fastest value growth over recent years, with a CAGR of 3.6%. Over the next five years value growth is expected to slow, with a forecast CAGR of 3.0% between 2015 and 2020. A recent period of premiumization is the most notable trend across the channel, facilitated by the introduction of various gourmet burger brands (Juicy Burger, Halifax and Cock’s & Cows). The popularity of these brands has caught the attention of long-standing QSR operators, who have been quick to introduce higher quality offerings of their own.
The report "Denmark - The Future of Foodservice to 2020" provides extensive insight and analysis of the Danish Foodservice market over the next five years (2015-2020) and acts as a vital point of reference for operators or suppliers.
In particular, this report provides the following analysis -
- Overview of the Danish macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Romania’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
- Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR and pubs, clubs & bars) within the Danish foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
- Customer segmentation: Identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Danish population.
- Key players: Overview of market leaders within the three major channels including business descriptions and number of outlets.
- Case Studies: Learn from examples of recent successes and failures within the Danish foodservice market.
- Danish consumers maintain a lowered tendency to eat outside the home, a characteristic shared by other Scandinavian and Nordic markets.
- The Danish QSR market has undergone a period of evolution, and premiumization is a notable trend among both new entrants and long-standing incumbent operators. Subsequent menu changes have created brand positioning issues among operators that had historically built their success through indulgence-led fast food.
- The general high cost of eating out has cemented the need for saver-menus among operators in order to attract younger urbanites.
- Specific forecasts of the Danish foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
- Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, pubs, clubs & bars) will allow readers understand the wants and needs of their target demographics.
- Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Danish foodservice market.
GDP and Consumer Price Index
Population and demographic highlights
Annual household income distribution
Introducing the Consumer Segments
Consumer segment profiles and key identification metrics
Segment engagement overview in four key profit sector channels
Profit Sector Metrics
Key metric highlights
Value share and growth by channel
Outlets and transactions growth by channel
Operator buying volumes and growth by channel
Channel historic and future growth dynamics
Outlet type and type of ownership growth dynamics
Profit Sector by Channel
Quick Service Restaurants (QSR)
Summary and key take-out
Full Service Restaurants (FSR)
Summary and key take-out
Pubs, Clubs and Bars
Summary and key take-out
Cost Sector Metrics
Cost operator trends - historic and future growth
Data and channel share breakdown
- Burger King
- Sunset Boulevard
- Domino's Pizza
- Jensens Bøfhus
- Sticks 'n' sushi
- Halifax Burgers
- Juice Burgers
- Cock's & Cows
- The Old Irish Pub
- Zwei Grosse Danmark
- Fox and Ho