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Diageo Plc in Alcoholic Drinks (United Kingdom)

  • ID: 4334481
  • Company Profile
  • July 2017
  • Region: United Kingdom
  • 2 pages
  • Euromonitor International
  • Diageo PLC
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Diageo is implementing a premiumisation strategy, leading to developments such as the acquisition of super-premium tequila, Casamigos, in 2017.

These Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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DIAGEO PLC IN ALCOHOLIC DRINKS (UNITED KINGDOM)

July 2017

List of Contents and Tables:

Strategic Direction
Key Facts
Summary 1 Diageo Plc: Key Facts
Competitive Positioning
Summary 2 Diageo Plc: Competitive Position 2016
Note: Product cover images may vary from those shown
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