European Corporate Mobility Market, 2016

  • ID: 4335304
  • Report
  • Region: Europe
  • 122 Pages
  • Frost & Sullivan
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Cost Reduction, Sustainability, and Employee Incentives are Key to Increasing the Adoption of Corporate Mobility

FEATURED COMPANIES

  • AlphaCity
  • Car2go
  • DB
  • Just Park
  • Oyster
  • Smart
  • MORE

Corporate mobility is a relatively new term that defines a wide range of mobility services adopted specifically to cater to the mobility requirements of companies.

Transport solutions for companies have traditionally comprised private cars for employees along with a few spare company vehicles and have essentially been about the total cost of ownership. However, with growing financial viability concerns in an increasingly competitive market environment along with a pressing need to reduce carbon footprint, corporates are seeking a shift of focus towards the total cost of usage and mobility. Whilst so far, leasing companies have primarily catered to transport solutions for organisations, a wide range of service providers such as rental companies, travel management companies, IT platforms, and OEMs are now offering new mobility services that shift the focus from ownership to usage to mobility.

The study segments the corporate mobility market on the following lines: mobility spend, decision making structure, mobility policies, fleet management, acceptance of new mobility business models, and working patterns. The key markets under corporate mobility are carsharing, corporate carsharing, car rental, ridesharing, bikesharing, ride hailing, public transport, and integrated mobility. Under the private ownership model, fuel cards and payments cards were the main tools to improve fleet efficiency. On the other hand, under the usage and mobility model, mobility cards, mobility budget, and smart mobility are the strategic tools in enabling a behavioural change amongst employees. Flexible mobility, business travel, new corporate partnerships for travel and hospitality, business leisure, smartphone-based services, Internet aggregators, and real-time data analytics are expected to be the defining trends in the corporate mobility market.

In-depth conversations with companies across five countries - UK, France, Germany, Netherlands, and Belgium - have highlighted important considerations that lead to the adoption of corporate mobility services. The key areas are: reducing the need for travel, consensus on private ownership of cars, adoption of green vehicles, encouraging economical driving, and offering incentives. With the exception of France, all the countries offer significant opportunities in various aspects of corporate mobility services such as fleet and travel integration, integrated mobility, and mobility budget. Whilst France exhibits low interest in the adoption of such services, it has the highest experience in corporate mobility.

The study comprehensively covers the key markets, drivers and restraints, strategic decision-making factors, growth dynamics, and market trends in various segments of the corporate mobility market, and identifies the to-go companies in each of the key markets.

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FEATURED COMPANIES

  • AlphaCity
  • Car2go
  • DB
  • Just Park
  • Oyster
  • Smart
  • MORE

1. Executive Summary

  • Key Findings
  • Future of Corporate Mobility - From TCO to TCM
  • Mobility Landscape - Many Players, New Partnerships, and New Models
  • Future of Integrated Mobility - A Summary
  • “Social Goes Corporate” - From Sharing to Business
  • Mobility Solutions Overview
  • Regional Mobility Analysis

2. Research Scope, Objectives, Background, and Methodology

  • Research Scope
  • Research Aims and Objectives
  • Key Questions this Study will Answer
  • Research Background
  • Research Methodology

3. Definitions and Segmentation

  • System Segmentation
  • System Definitions

4. Market Overview

  • Converging Mega Trends and their Impact on Integrated Mobility
  • Integrated Mobility Definition
  • Future of Corporate Mobility - From TCO to TCM
  • Mobility Landscape - Many Actors, New Partnerships, New Models
  • Integrated Mobility - Key Customers and Future Trends
  • Mobility Landscape - Many Players, New Partnerships, New Models
  • Carsharing Business Models
  • Continued Diversification of Corporate Carsharing
  • Ridesharing Business Models - Comparative Market Positioning
  • Integrated Mobility Potential - Need to Address the Business Case
  • Branding - Moovel: A Mobility Brand First, OEM-owned Second
  • Mobility Brand Comes First, Ownership Structure Second
  • Future of Integrated Mobility - Summary

5. Trends and Implications - Corporate Mobility Market

  • Reason for Interest - Business Travel is a >$1 Trillion Market
  • Increased Business Travel and Technology Disrupting the Market
  • Business and Leisure Convergence = “Bleisure”
  • “Social Goes Corporate” - From Sharing to Business
  • Companies Increasingly Opting for Self Service Corporate Mobility
  • Explaining the Corporate Mobility Value Chain
  • Key Innovations across Corporate Mobility Providers
  • Highlighting Key Corporate Mobility Trends
  • Future of Corporate Mobility - Frost & Sullivan’s Vision
  • Existing Corporate Mobility Process
  • What Partnerships are Next

6. Growth Opportunities and Companies to Action

  • Growth Opportunity - Building the Case for Corporate Mobility
  • Strategic Imperatives for Success and Growth
  • Corporate Mobility Study - Growth Challenges and Opportunities
  • Key Strategic Findings Aligned to Mobility Priorities

7. Segment Analysis - Company Vehicles

  • Company Vehicle Overview 1
  • Company Vehicle Overview 2
  • Company Car Policy
  • Improving Fleet Efficiency
  • Summary of Car Leasing Customer Feedback

8. Segment Analysis - Short-term Vehicle Access

  • Corporate Carsharing or Pool Car Access
  • Car Club Access and Satisfaction
  • Interest in Short-term Vehicle Access
  • Corporate Carsharing vs. Car Club
  • Specific Feedback on Car Clubs
  • Corporate Carsharing
  • Car Rental Needs

9. Segment Analysis - Mobility Solutions Overview

  • Mobility Solutions by Country
  • Mobility Solutions Overview
  • Other Mobility Solutions Access
  • Mobility Solutions by Sector
  • Interest in Mobility Allowance
  • Mobile Devices - High Shift Away from Blackberry
  • Smartphone Technology Enabling Corporate Mobility

10. Segment Analysis - Business Travel

  • Annual Budget for International Business Travel
  • Corporate Credit Card Usage
  • Smart Card Usage
  • Interest on Smart Card
  • Mobility IT Platform
  • Mobility IT Platform by SMEs/Large Companies
  • Mobility IT Platform by Country
  • Satisfaction with Current Mobility IT Providers
  • Main Reasons of Satisfaction/Dissatisfaction
  • Company Environmental Awareness
  • Flexible Working Policies

11. Segment Analysis - Future Mobility Solutions

  • New Mobility Solutions - Interest/Acceptance
  • New Mobility Solutions - Best Player
  • Best Player by SME/Large Company
  • New Mobility Solutions - Best Player
  • Important Areas to Address
  • Provider Selection Criteria
  • Provider Selection Criteria by Country
  • Mobility Integration Services
  • Mobility Integration Services in Mobile Applications
  • Decision Process Examples

12. Country Analysis

  • Country Summary - France
  • Country Summary - Germany
  • Country Summary - UK
  • Country Summary - Belgium
  • Country Summary - Netherlands
  • Conclusion - Strategy for Corporate Mobility
  • Prioritisation of High Opportunity Companies

13. Conclusions and Future Outlook

  • Key Conclusions and Future Outlook
  • The Last Word - 3 Big Predictions
  • Legal Disclaimer

14. Appendix

  • Definitions and Colour Coding of Interviews
  • Learn More - Next Steps
  • Market Engineering Methodology
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  • AlphaCity
  • Avis Budget
  • Bicing
  • BlaBlaCar
  • Car2go
  • Carpooling.com
  • ChargeNow
  • Concur
  • DB
  • DriveNow
  • Hailo
  • Hertz
  • Just Park
  • Moovel
  • Mytaxi
  • Nextbike
  • Oyster
  • Qixxit
  • Renault
  • REWE
  • Smart
  • Source London
  • Ubeeqo
  • UBER
  • Velib
  • Vinic Park
  • Zipcar
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