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Advertising, Public Relations, and Related Services Market Global Report 2017

  • ID: 4335539
  • Report
  • Region: Global
  • 125 pages
  • The Business Research Company
1 of 4

FEATURED COMPANIES

  • Dentsu
  • Hakuhodo
  • Havas
  • Interpublic
  • MDC Partners Inc
  • Omnicom Group
  • MORE
The Advertising, Public Relations, and Related Services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities.

Reasons to Purchase:
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  • Facilitate decision making on the basis of historic and forecast data and the drivers and restraints on the market.
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  • Gain a global perspective on the development of the market
  • Report will be updated with the latest data and delivered to you within 1-2 working days of order
Description:

Where is the largest and fastest growing market for Advertising, Public Relations, and Related Services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Advertising, Public Relations, and Related Services global market report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider Design, Research, Promotional and Consulting Services market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market
  • The market size section gives the market size ($b) covering both the historic growth of the market and forecasting the future. Drivers and restraints looks at the external factors supporting and controlling the growth of the market
  • Market segmentations break down market into sub markets
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers all the regions, key developed countries and major emerging markets. It draws comparisons with country populations and economies to understand the importance of the market by country and how this is changing
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified
  • The trends and strategies section highlights the likely future developments in the market and suggests approaches companies can take to exploit this
  • The Advertising, Public Relations, and Related Services market section of the report gives context. It compares the Advertising, Public Relations, and Related Services market with other segments of the Design, Research, Promotional and Consulting Services market by size and growth, historic and forecast. It analyses the market as a Percentage of GDP, Per Capita Average Expenditure, Advertising, Public Relations, and Related Services Indicators Comparison, Average Spending By Total Enterprises across selected countries
Scope:

Markets Covered: Advertising agencies, promotional products, public relations, direct mail advertising, bill board and outdoor advertising, media buying agencies, media representative firms, Print advertising distribution
Markets Compared: Architectural, Engineering Consultants and Other Related Services, Management Consulting Services, Advertising, Public Relations and Related Services, Scientific Research & Development, Specialized Design Services, Market Research Services, Photographic Services, Environmental Consulting Services
Companies Mentioned: Omnicom Group, WPP, Publicis Groupe, Interpublic, Dentsu, Havas, Hakuhodo, Mdc Partners Inc
Countries: Brazil, China, France, Germany, India, Italy, Japan, Spain, Russia, UK, USA.
Regions: Asia, Americas, Europe, Middle East & Africa, Oceania.
Time Series: Five years historic and forecast
Data: Total Enterprises, By Country, Total Enterprises, Split By Large Enterprises and MSMEs, By Country, Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, By Country, Total Advertisement Spending, By Country, 2016, Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, By Country, 2016, Number Of, Advertising Agencies, By Country, 2016, Average Revenue Per Advertising Agency, By Country, 2016
Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Dentsu
  • Hakuhodo
  • Havas
  • Interpublic
  • MDC Partners Inc
  • Omnicom Group
  • MORE
1. Advertising, Public Relations, And Related Services Market Characteristics

2. Advertising, Public Relations, And Related Services Market Size and Growth
2.1. Historic Market Growth
2.1.1. Drivers of the Market
2.1.1.1. Demographic Shift
2.1.1.2. Increased Demand For Advertisement Services
2.1.1.3. Reputation Management
2.1.1.4. Product Placement In Blogs And Social Media
2.1.2. Restraints on the Market
2.1.2.1. High Advertising Costs
2.1.2.2. Skills Shortages
2.2. Forecast Market Growth
2.2.1. Drivers of the Market
2.2.1.1. Increase In E-Commerce Businesses
2.2.1.2. Emerging Economies
2.2.1.3. Digitalization
2.2.1.4. Greater Targeting Of Advertising
2.2.2. Restraints on the Market
2.2.2.1. Fall In Revenues From Traditional Advertising Agencies
2.2.2.2. Stringent Regulatory Environment
2.2.2.3. Reduction In Free Trade

3. Advertising, Public Relations, And Related Services Market Trends And Strategies
3.1. Occasion Based Marketing
3.2. Innovations In Billboard Advertising
3.3. Increased Adoption Of Digital Advertisements

4. PESTLE Analysis
4.1. Political
4.2. Economic
4.3. Social
4.4. Technological
4.5. Legal
4.6. Environmental

5. Advertising, Public Relations, And Related Services Market Customer Information

6. Advertising, Public Relations, And Related Services Market Segmentation
6.1. Global Advertising, Public Relations, And Related Services Market, 2016, By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
6.2. Global Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment
  • Global Advertising, Public Relations, And Related Services Market Compared With Similar Markets, 2016
  • Global Advertising, Public Relations, And Related Services Market Compared With Similar Markets, 2012 - 2020, Historic and Forecast
  • Advertising, Public Relations, And Related Services Market Compared With Similar Markets, 2016, By Region
  • Advertising, Public Relations, And Related Services Market Compared With Similar Markets, 2016, By Country
6.5. Advertising Agencies
6.5.1. Market Characteristics
6.5.2. Market Trends And Strategies
6.6. Public Relations
6.6.1. Market Characteristics
6.6.2. Market Trends And Strategies
6.7. Direct Mail Advertising
6.7.1. Market Characteristics
6.7.2. Market Trends And Strategies
6.8. Promotional Products
6.8.1. Market Characteristics
6.8.2. Market Trends And Strategies
6.9. Billboard And Outdoor Advertising
6.9.1. Market Characteristics
6.9.2. Market Trends And Strategies
6.10. Media Buying Agencies
6.10.1. Market Characteristics
6.10.2. Market Trends And Strategies
6.11. Media Representative Firms
6.11.1. Market Characteristics
6.11.2. Market Trends And Strategies
6.12. Print Advertising Distribution
6.12.1. Market Characteristics
6.12.2. Market Trends And Strategies

7. Advertising, Public Relations, And Related Services Market Regional And Country Analysis
7.1. Global Advertising, Public Relations, And Related Services Market, 2016, By Region
7.2. Global Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Region
7.3. Advertising, Public Relations, And Related Services Market, 2016, By Country
7.4. Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Country

8. Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
8.1. Total Enterprises, By Country, 2016, Millions
8.2. Average Spending On Advertising, Public Relations, And Related Services By Total Enterprises, By Country, 2016, USD ($)
8.3. Employment In Services Industry As Percentage Of Total Employment, By Country, 2016
8.4. Total Advertisement Spending, By Country, 2016
8.5. Advertising, Public Relations, And Related Services Market Value Versus Total Advertisement Spending, By Country, 2016
8.6. Number Of Advertising Agencies, By Country, 2016
8.7. Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency, By Country, 2016

9. Global Advertising, Public Relations, And Related Services Market Comparison with Macro Economic Factors
9.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, Global
9.2. Per Capita Average Advertising, Public Relations, And Related Services Expenditure, Global
9.3. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, By Country
9.4. Per Capita Average Advertising, Public Relations, And Related Services Expenditure, By Country

10. Asia-Pacific Advertising, Public Relations, And Related Services Market
10.1.1. Asia-Pacific Advertising, Public Relations, And Related Services Market Overview
10.1.2. Asia-Pacific Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
10.1.3. Asia-Pacific Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
10.1.4. Asia-Pacific Advertising, Public Relations, And Related Services Market, 2016, By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
10.1.5. Asia-Pacific Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment

11. Asia-Pacific Advertising, Public Relations, And Related Services Market: Country Analysis
11.1. China Advertising, Public Relations, And Related Services Market
11.1.1. China Advertising, Public Relations, And Related Services Market Overview
11.1.2. China Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
11.1.3. China Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
11.1.4. China Market Size By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
11.1.5. China Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment 11.1.8. China Advertising, Public Relations, And Related Services Market, Percentage Of GDP, 2012 - 2020
11.1.9. China Per Capita Average Advertising, Public Relations, And Related Services Expenditure, 2012 - 2020
11.1.10. Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
11.1.10.1. China Number Of Advertising Agencies, 2012 - 2016
11.1.10.2. China Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2012 - 2016
11.2. India Advertising, Public Relations, And Related Services Market
11.2.1. India Advertising, Public Relations, And Related Services Market Overview
11.2.2. India Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
11.2.3. India Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
11.2.4. India Market Size By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
11.2.5. India Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment
11.2.8. India Advertising, Public Relations, And Related Services Market, Percentage Of GDP, 2012 - 2020
11.2.9. India Per Capita Average Advertising, Public Relations, And Related Services Expenditure, 2012 - 2020
11.2.10. Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
11.2.10.1. India Number Of Advertising Agencies, 2012 - 2016
11.2.10.2. India Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2012 - 2016
11.3. Japan Advertising, Public Relations, And Related Services Market
11.3.1. Japan Advertising, Public Relations, And Related Services Market Overview
11.3.2. Japan Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
11.3.3. Japan Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
11.3.4. Japan Market Size By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
11.3.5. Japan Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment
11.3.8. Japan Advertising, Public Relations, And Related Services Market, Percentage Of GDP, 2012 - 2020
11.3.9. Japan Per Capita Average Advertising, Public Relations, And Related Services Expenditure, 2012 - 2020
11.3.10. Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
11.3.10.1. Japan Number Of Advertising Agencies, 2012 - 2016
11.3.10.2. Japan Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2012 - 2016
11.4. Australia Advertising, Public Relations, And Related Services Market
11.4.1. Australia Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
11.4.2. Australia Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
11.4.3. Australia Market Size By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
11.4.4. Australia Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment
11.4.7. Australia Advertising, Public Relations, And Related Services Market, Percentage Of GDP, 2012 - 2020
11.4.8. Australia Per Capita Average Advertising, Public Relations, And Related Services Expenditure, 2012 - 2020
11.4.9. Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
11.4.9.1. Australia Number Of Advertising Agencies, 2012 - 2016
11.4.9.2. Australia Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2012 - 2016

12. Western Europe Advertising, Public Relations, And Related Services Market
12.1.1. Western Europe Advertising, Public Relations, And Related Services Market Overview
12.1.2. Western Europe Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
12.1.3. Western Europe Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
12.1.4. Western Europe Market Size By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
12.1.5. Western Europe Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment
12.2. Western Europe Advertising, Public Relations, And Related Services Market: Country Analysis
12.3. UK Advertising, Public Relations, And Related Services Market
12.3.1. UK Advertising, Public Relations, And Related Services Market Overview
12.3.2. UK Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
12.3.3. UK Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
12.3.4. UK Market Size By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
12.3.5. UK Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment
12.3.8. UK Advertising, Public Relations, And Related Services Market, Percentage Of GDP, 2012 - 2020
12.3.9. UK Per Capita Average Advertising, Public Relations, And Related Services Expenditure, 2012 - 2020
12.3.10. Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
12.3.10.1. UK Number Of Advertising Agencies, 2012 - 2016
12.3.10.2. UK Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2012 - 2016
12.4. Germany Advertising, Public Relations, And Related Services Market
12.4.1. Germany Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
12.4.2. Germany Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
12.4.3. Germany Market Size By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
12.4.4. Germany Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment
12.4.7. Germany Advertising, Public Relations, And Related Services Market, Percentage Of GDP, 2012 - 2020
12.4.8. Germany Per Capita Average Advertising, Public Relations, And Related Services Expenditure, 2012 - 2020
12.4.9. Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
12.4.9.1. Germany Number Of Advertising Agencies, 2012 - 2016
12.4.9.2. Germany Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2012 - 2016
12.5. France Advertising, Public Relations, And Related Services Market
12.5.1. France Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
12.5.2. France Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
12.5.3. France Market Size By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
12.5.4. France Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment
12.5.7. France Advertising, Public Relations, And Related Services Market, Percentage Of GDP, 2012 - 2020
12.5.8. France Per Capita Average Advertising, Public Relations, And Related Services Expenditure, 2012 - 2020
12.5.9. Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
12.5.9.1. France Number Of Advertising Agencies, 2012 - 2016
12.5.9.2. France Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2012 - 2016
12.6. Italy Advertising, Public Relations, And Related Services Market
12.6.1. Italy Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
12.6.2. Italy Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
12.6.3. Italy Market Size By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
12.6.4. Italy Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment
12.6.7. Italy Advertising, Public Relations, And Related Services Market, Percentage Of GDP, 2012 - 2020
12.6.8. Italy Per Capita Average Advertising, Public Relations, And Related Services Expenditure, 2012 - 2020
12.6.9. Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
12.6.9.1. Italy Number Of Advertising Agencies, 2012 - 2016
12.6.9.2. Italy Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2012 - 2016
12.7. Spain Advertising, Public Relations, And Related Services Market
12.7.1. Spain Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
12.7.2. Spain Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
12.7.3. Spain Market Size By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
12.7.4. Spain Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment
12.7.7. Spain Advertising, Public Relations, And Related Services Market, Percentage Of GDP, 2012 - 2020
12.7.8. Spain Per Capita Average Advertising, Public Relations, And Related Services Expenditure, 2012 - 2020
12.7.9. Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
12.7.9.1. Spain Number Of Advertising Agencies, 2012 - 2016
12.7.9.2. Spain Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2012 - 2016

13. Eastern Europe Advertising, Public Relations, And Related Services Market
13.1.1. Eastern Europe Advertising, Public Relations, And Related Services Market Overview
13.1.2. Eastern Europe Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
13.1.3. Eastern Europe Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
13.1.4. Eastern Europe Market Size By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
13.1.5. Eastern Europe Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment
13.2. Eastern Europe Advertising, Public Relations, And Related Services Market: Country Analysis
13.3. Russia Advertising, Public Relations, And Related Services Market
13.3.1. Russia Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
13.3.2. Russia Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
13.3.3. Russia Market Size By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
13.3.4. Russia Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment
13.3.7. Russia Advertising, Public Relations, And Related Services Market, Percentage Of GDP, 2012 - 2020
13.3.8. Russia Per Capita Average Advertising, Public Relations, And Related Services Expenditure, 2012 - 2020
13.3.9. Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
13.3.9.1. Russia Number Of Advertising Agencies, 2012 - 2016
13.3.9.2. Russia Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2012 - 2016

14. North America Advertising, Public Relations, And Related Services Market
14.1.1. North America Advertising, Public Relations, And Related Services Market Overview
14.1.2. North America Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
14.1.3. North America Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
14.1.4. North America Market Size By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
14.1.5. North America Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment
14.2. North America Advertising, Public Relations, And Related Services Market: Country Analysis
14.3. USA Advertising, Public Relations, And Related Services Market
14.3.1. USA Advertising, Public Relations, And Related Services Market Overview
14.3.2. USA Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
14.3.3. USA Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
14.3.4. USA Market Size By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
14.3.5. USA Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment
14.3.8. USA Advertising, Public Relations, And Related Services Market, Percentage Of GDP, 2012 - 2020
14.3.9. USA Per Capita Average Advertising, Public Relations, And Related Services Expenditure, 2012 - 2020
14.3.10. Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
14.3.10.1. USA Number Of Advertising Agencies, 2012 - 2016
14.3.10.2. USA Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2012 - 2016

15. South America Advertising, Public Relations, And Related Services Market
15.1.1. South America Advertising, Public Relations, And Related Services Market Overview
15.1.2. South America Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
15.1.3. South America Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
15.1.4. South America Market Size By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
15.1.5. South America Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment
15.2. South America Advertising, Public Relations, And Related Services Market: Country Analysis
15.3. Brazil Advertising, Public Relations, And Related Services Market
15.3.1. Brazil Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
15.3.2. Brazil Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
15.3.3. Brazil Market Size By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
15.3.4. Brazil Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment
15.3.7. Brazil Advertising, Public Relations, And Related Services Market, Percentage Of GDP, 2012 - 2020
15.3.8. Brazil Per Capita Average Advertising, Public Relations, And Related Services Expenditure, 2012 - 2020
15.3.9. Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
15.3.9.1. Brazil Number Of Advertising Agencies, 2012 - 2016
15.3.9.2. Brazil Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2012 - 2016

16. Middle East Advertising, Public Relations, And Related Services Market
16.1.1. Middle East Advertising, Public Relations, And Related Services Market Overview
16.1.2. Middle East Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
16.1.3. Middle East Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
16.1.4. Middle East Market Size By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
16.1.5. Middle East Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment

17. Africa Advertising, Public Relations, And Related Services Market
17.1.1. Africa Advertising, Public Relations, And Related Services Market Overview
17.1.2. Africa Advertising, Public Relations, And Related Services Historic Market, 2012 - 2016
17.1.3. Africa Advertising, Public Relations, And Related Services Forecast Market, 2016 - 2020
17.1.4. Africa Market Size By Segment
  • Advertising Agencies
  • Public Relations
  • Direct Mail Advertising
  • Promotional Products
  • Billboard And Outdoor Advertising
  • Media Buying Agencies
  • Media Representative Firms
  • Print Advertising Distribution
17.1.5. Africa Advertising, Public Relations, And Related Services Market, 2012 - 2020, Historic and Forecast, By Segment

18. Advertising, Public Relations, And Related Services Market Competitive Landscape
18.1. Company Profiles
18.2. Omnicom Group
18.2.1. Overview
18.2.2. Products And Services
18.2.3. Strategy
18.2.4. Financial Performance
18.3. WPP
18.3.1. Overview
18.3.2. Products And Services
18.3.3. Strategy
18.3.4. Financial Performance
18.4. Publicis Groupe
18.4.1. Overview
18.4.2. Products And Services
18.4.3. Strategy
18.4.4. Financial Performance
18.5. Interpublic
18.5.1. Overview
18.5.2. Products And Services
18.5.3. Strategy
18.5.4. Financial Performance
18.6. Dentsu
18.6.1. Overview
18.6.2. Products And Services
18.6.3. Strategy
18.6.4. Financial Performance

19. Key Mergers And Acquisitions In The Advertising, Public Relations, And Related Services Market

20. Market Background: Global Design, Research, Promotional And Consulting Services Market
20.1. Design, Research, Promotional And Consulting Services Market Characteristic
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    FEATURED COMPANIES

    • Dentsu
    • Hakuhodo
    • Havas
    • Interpublic
    • MDC Partners Inc
    • Omnicom Group
    • MORE
    The advertising, public relations, and related services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities.

    The USA was the largest market in the advertising, public relations and related services industry in 2016, accounting for about $90 billion or 20% of the market in 2016. Japan was the second largest market, accounting for around $60 billion or 10% of the market. China was the third largest market, accounting for around $40 billion or 10% of the market. Australia was the lowest of the featured countries in the advertising, public relations and related services market accounting for about 2%. Other countries together represented 25% of the global market.

    Advertisement and PR agencies are rapidly shifting towards digital campaigns to move with the increasing digitalization and advances in social media, search engine marketing, content marketing and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns are expected to be three times more effective than traditional ones and comparatively cost 62% less. Such digital campaigns are targeted towards growing user base of social media websites, such as Facebook, Twitter, Instagram and Pintrest, and other internet portals like Google and Netflix. Moreover, they allow businesses to track the performance and effectiveness through real-time information. This helps companies to plan their future PR campaigns and marketing strategies. According to a report by Altimeter Group, 78% of global companies plan to establish independent social media marketing teams in 2016, from 71% in 2015 and 67% in 2012.
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    • Omnicom Group
    • WPP
    • Publicis Groupe
    • Interpublic
    • Dentsu
    • Havas
    • Hakuhodo
    • MDC Partners Inc
    Note: Product cover images may vary from those shown
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