In SnapShot 83, the researcher examines the introduction and the controversy over zero rated mobile internet plans. Zero rated mobile internet plans are applied by the MNO to selected content applications, which can be music streaming, social networks or video applications.
The MNO provides free use for these selected applications, either as a promotional period or for the length of the contract, which is separate from the Mobile Data user allowance, with unlimited usage provided.
The report provides examples of zero rated mobile internet plans across the world, including Europe, India, the USA, South America and the Asia Pacific regions. In some countries telecoms regulators are ruling against the use of zero rated mobile internet plans, as the service discriminates against net neutrality, favouring one content application more than others.
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1. Introduction – The rise and fall of zero rated mobile internet plans
2. Reasons for introducing zero rated mobile internet plans
3. Examples of zero rated mobile internet plans
4. Conclusions – The development of zero rated mobile internet plans
- 3 (Austria & Sweden)
- Airtel (Nigeria)
- AT&T (Mexico and USA)
- Bouygues Telecom (France)
- CSL (Hong Kong)
- Digi (Malaysia) Globe (Philippines)
- Meteor (Ireland)
- Movistar (Mexico)
- Reliance Communications (India)
- SFR (France)
- Smart (Philippines)
- T-Mobile (USA)
- Telcel (Mexico)
- Telenor (Myanmar)
- Telia (Sweden)
- Verizon (USA)
- Vodafone (UK)