In SnapShot 86 the researcher provides a survey of the latest most popular Mobile Apps used for smartphone devices worldwide. Although there is considerable variation by region, the most popular free apps are provided by the global digital providers such as Facebook and Google. The most common paid for apps are typically games and entertainment apps, which can be provided from a range of providers. The surveys the most downloaded mobile apps by 10 countries worldwide.
Finally, MNOs are also seeking to offer app services for smartphone devices, and are typically offering self-service apps for customers as a cost-saving measure, the report looks at the recent MNO mobile apps launched worldwide.
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1. Introduction – The types of Mobile App offered on the smartphone
2. Examples of the most common Mobile Apps by worldwide region
3. Examples of Mobile Apps introduced by the MNO worldwide
4. Conclusions – The main trends in Mobile Apps