Global Brand Management Software Market 2017-2021

  • ID: 4335620
  • Report
  • Region: Global
  • 69 pages
  • TechNavio
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FEATURED COMPANIES

  • BLUE Software
  • Brandworkz
  • Hootsuite Media
  • MarcomCentral
  • Meltwater
  • QBNK Holding
  • MORE
About Brand Management Software

Brand management software is a software used for managing brand assets like social media contents, websites, trade show materials, press releases, blogs, sales presentations, advertisements, print media, direct mailings, images, and marketing communications. Brand management software is a software for managing brand assets. The software includes several features for data management and organization of brand assets.

The analysts forecast the global brand management software market to grow at a CAGR of 10.37% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global brand management software market for 2017-2021. To calculate the market size, the report considers the new installations/volume of the brand management software market.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
The report, Global Brand Management Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Brandworkz
  • Bynder
  • Hootsuite Media
  • MarcomCentral
  • Webdam
Other prominent vendors
  • BLUE Software
  • Brandfolder Digital Asset Management
  • Brandwatch
  • Lucid Software
  • MediaValet
  • Meltwater
  • OpenText
  • QBNK Holding
  • Quark Software
  • Sproutloud media networks
Market drivers
  • Need for protecting brand identity
  • For a full, detailed list, view the full report
Market challenges
  • Need for skilled employees
  • For a full, detailed list, view the full report
Market trends
  • Increased adoption of analytics in brand management software
  • For a full, detailed list, view the full report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • BLUE Software
  • Brandworkz
  • Hootsuite Media
  • MarcomCentral
  • Meltwater
  • QBNK Holding
  • MORE
PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Market landscape
  • Market outline
  • Market overview
  • Market size and forecast
  • Five forces analysis
PART 05: Market segmentation by deployment
  • Overview
PART 06: Market segmentation by geography
  • Overview
  • Americas
  • EMEA
  • APAC
PART 07: Market segmentation by end-user
  • Retail
  • Media
  • Government
  • Others
PART 08: Decision framework

PART 09: Drivers and challenges
  • Market drivers
  • Market challenges
PART 10: Market trends
  • Increased adoption of analytics in brand management software
  • Increase in mobility solutions
  • Emergence of integrated brand management solutions
PART 11: Vendor landscape
  • Overview
  • Other prominent vendors
PART 12: Key vendor profiles
  • Brandworkz
  • Bynder
  • Hootsuite Media
  • MarcomCentral
  • Webdam
PART 13: Appendix
  • List of abbreviations
List of Exhibits
Exhibit 01: Market overview of brand management software
Exhibit 02: Global brand management software market 2016-2021 ($ millions)
Exhibit 03: Five forces analysis
Exhibit 04: Global brand management software market segmentation by deployment type 2016 (% share of revenue)
Exhibit 05: Global brand management software market segmentation by deployment type: CAGR comparison 2016-2021 (%)
Exhibit 06: Brand management software market by on-premises deployment 2016-2021 ($ millions)
Exhibit 07: Brand management software market by cloud-based deployment 2016-2021 ($ millions)
Exhibit 08: Global brand management software market: Comparison of cloud-based and on-premises software
Exhibit 09: Global brand management software market by geography 2016 (% share of revenue)
Exhibit 10: Global brand management software market by geography 2016-2021 (% share of revenue)
Exhibit 11: Global brand management software market by geography: CAGR comparison 2016-2021 (%)
Exhibit 12: Brand management software market in Americas 2016-2021 ($ millions)
Exhibit 13: Brand management software market in the US 2016-2021 ($ millions)
Exhibit 14: Brand management software market in EMEA 2016-2021 ($ millions)
Exhibit 15: Brand management software market in Germany 2016-2021 ($ millions)
Exhibit 16: Brand management software market in APAC 2016-2021 ($ millions)
Exhibit 17: Brand management software market in Japan 2016-2021 ($ millions)
Exhibit 18: Global brand management software market by end-users 2016 (% share of revenue)
Exhibit 19: Global brand management software market by end-users 2016-2021 (% share of revenue)
Exhibit 20: Brand management software market in retail segment 2016-2021 ($ millions)
Exhibit 21: Brand management software market in media segment 2016-2021 ($ millions)
Exhibit 22: Brand management software market in government segment 2016-2021 ($ millions)
Exhibit 23: Brand management software market in others segment 2016-2021 ($ millions)
Exhibit 24: Characteristics of big data
Exhibit 25: Competitive analysis for vendors
Exhibit 26: Other prominent vendors
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • BLUE Software
  • Brandworkz
  • Hootsuite Media
  • MarcomCentral
  • Meltwater
  • QBNK Holding
  • MORE
New Report Released: - Global Brand Management Software Market 2017-2021

The author of the report recognizes the following companies as the key players in the global brand management software market: Brandworkz, Bynder, Hootsuite Media, MarcomCentral, and Webdam.

Other Prominent Vendors in the market are: BLUE Software, Brandfolder Digital Asset Management, Brandwatch, Lucid Software, MediaValet, Meltwater, OpenText, QBNK Holding, Quark Software, and Sproutloud media networks.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is increased adoption of analytics in brand management software. Brand management software uses analytical tools to manage brand assets in organizations. Contents related to brand management are analyzed using analytical tools for making business decisions. Analytical solutions, including cloud-based content analytics and asset-tracking solutions, help organizations to manage the huge amount of data captured from mobile phones and smart connected devices.”

According to the report, one of the major drivers for this market is Need for protecting brand identity. For maintaining the sustainability of a brand, it is essential that the company maintains and communicates a visual identity through several channels. The visual identity, which includes fonts and logos, should be updated consistently. This must be done with complete awareness regarding brand history and vision by involving all relevant employees in the process. In addition, any change made in visual identity should be reflected in all the subsequent works of the company.

Further, the report states that one of the major factors hindering the growth of this market is Need for skilled employees. The need for skilled employees is a challenge that is prevalent in underdeveloped and emerging countries. Employees with least skill in brand management find it difficult to use brand management software. Successful deployment, maintenance, and day-to-day operations of brand management software require employees with good knowledge and skill set regarding the software. A company with lack of skilled employees will find the learning curve too steep when the system goes live. Employees with the lack of skills regarding the software will increase the overall cost of the project. This may lead to the conclusion that the program was a failure financially. In the early stages of the deployment of brand management software, companies spend a lot of time and money on consultancy services, to make it a success.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • Brandworkz
  • Bynder
  • Hootsuite Media
  • MarcomCentral
  • Webdam
  • BLUE Software
  • Brandfolder Digital Asset Management
  • Brandwatch
  • Lucid Software
  • MediaValet
  • Meltwater
  • OpenText
  • QBNK Holding
  • Quark Software
  • Sproutloud media networks
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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