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Electric Water Heaters: India Market Overview

  • ID: 4335667
  • Report
  • May 2017
  • Region: India
  • Market Pulse India
1 of 2


  • AO Smith India
  • Bajaj Electricals Limited
  • Havells India Limited
  • HSIL (erstwhile Hindware)
  • Jaquar Group
  • Kenstar
  • MORE

Sales of home comfort appliances amounted to approximately USD 1.5 billion in FY’16-17. South India had the biggest market with 38% market share of the total market. Water heaters accounted for 14% of the total value sales of home comfort appliances in FY’16-17. Electric water heaters are classified into storage & instant water heaters. Tank capacity and insulation material play an important role in product selection. The popularity of higher & mid-priced water heaters increased in FY'16-17.

Key Topics Covered:

  • Market Size by Volume & value
  • Growth Forecast
  • Retail Channel Mix
  • Product Mix
  • Price Segment Analysis
  • Brand Performance– All India, Zones: Market Share & Distribution Metrics of all Key Brands and Unorganized Sector
  • Performance of top models: Market Share and Average Selling Price of Key Models in India & Other Zones
  • Market Share of Key Brands & Unorganized Sector within each sub-categories (ceiling, table, pedestal, wall & exhaust fans)
  • Key Product Developments & New Launches
Note: Product cover images may vary from those shown
2 of 2


3 of 2
  • AO Smith India
  • Bajaj Electricals Limited
  • Butterfly Gandhimathi Appliances Limited
  • Crompton Greaves Consumer Electricals Limited
  • HSIL (erstwhile Hindware)
  • Havells India Limited
  • Jaquar Group
  • Kenstar
  • Morphy Richards India
  • Orient Electric Limited
  • Racold Thermo Pvt. Limited
  • Usha International Limited
  • V-Guard Industries Limited
Note: Product cover images may vary from those shown