MNOs in developing markets have used notifications to customers as a real-time marketing platform, leveraging the attention span of customers in order to cross- and upsell personalised offers. Capturing and analysing a customer’s interaction on the network in real time and mapping this to contextually relevant offers has been shown to improve ARPU and churn KPIs while building good customer relationships and delivering great customer experiences.
MNOs across Europe and other mature markets have already been utilising notifications for roaming and domestic data add-on upsells. However, the author believes given the competitive environment, MNOs should embrace real-time contextual notifications in their domestic market as a way of delivering a personalised service experience to customers.
This report summarises three customer value management marketing platforms utilising real-time notifications and highlights how they have helped to stimulate data, roaming and content revenues while improving operational KPIs.
2.1 Background to the Report
2.2 Report Content
2.3 Currency and Conversions
2.4 Further Questions and Feedback
3. Real-time Customisation Solutions
3.1 Mahindra Comviva
3.1.1 Interactive End of Call Notifications - iEOCN
3.1.2 iEOCN Use Cases
3.1.3 Impact of iEOCN
3.2.1 Real-time Offer Manager - RTOM
3.2.2 RTOM Use Cases
3.2.3 Impact of RTOM
3.3 Tango Telecom
3.3.1 Data Retail Engine – DRE – and Silent Roamer
3.3.2 Use Cases and Impact
4. Findings and Recommendations
4.1 Findings of Research