Enterprise Video Market by Type (Webcasting, Video Content Management, Video Conferencing), Deployment Mode, Application (Knowledge Sharing & Collaboration, Corporate Communications), Vertical and Region - Global Forecast to 2022

  • ID: 4337672
  • Report
  • Region: Global
  • 146 Pages
  • Markets and Markets
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Global Enterprise Video Market to Grow from an Estimated USD 16.34 Billion in 2017 to USD 40.84 Billion by 2022, at a CAGR of 20.1%

FEATURED COMPANIES

  • Avaya, Inc.
  • Cisco Systems, Inc.
  • IBM Corporation
  • Mediaplatform, Inc.
  • Ooyala, Inc.
  • Polycom, Inc.
  • MORE

"Growing internet penetration and increasing demand for video streaming is driving the growth of the enterprise video market"

The author expects the global enterprise video market to grow from an estimated USD 16.34 billion in 2017 to USD 40.84 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 20.1%. The enterprise video market is driven by the rising adoption of cloud technology and demand for video as a tool to enhance communication and collaboration across enterprises. However, network connectivity and technical difficulties and concerns over the security of video content are the restraining factors in the market.

"Based on type, the video conferencing segment of the enterprise video market is projected to account for the largest market share from 2017 to 2022"

By type, the video conferencing segment is projected to account for the largest share in the enterprise video market during the forecast period. Due to advancements in technologies, the demand for high definition video conferencing is rapidly increasing. Reduction in travel costs and project times for customers, as well as a stronger sense of familiarity with participants, are some of the major benefits of video conferencing due to which, video conferencing solutions are widely adopted across all industry verticals.

"Based on deployment mode, the cloud deployment mode is estimated to hold the largest market size in 2017"

The cloud deployment mode is estimated to account for the largest size in the enterprise video market in 2017. The advantages of cloud deployment are reduced physical infrastructure, low maintenance cost, and 24x7 data accessibility anytime and anywhere. SaaS is emerging as the best practice for companies looking for cost-effective functionalities due to advancements in the cloud-based technology. Cloud-based solutions also support real-time visibility of data for employees, enabling organizations to communicate with different departments before, during, and after each meeting conducted, using enterprise video solutions. Thus, there has been an upward trend in the deployment of cloud-based solutions.

"The market in the Asia Pacific is expected to register the highest growth rate during the forecast period"

The enterprise video market has been studied for North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America (LA). The Asia Pacific is expected to be the fastest-growing region of the market during the forecast period. The increasing adoption of new technologies by SMEs and increasing penetration of cloud technology and mobile devices are some of the major drivers contributing to the growth of the enterprise video market in this region. The telecom, manufacturing, and educational sectors in this region demand various video enterprise solutions for better functioning and output. Due to the diversified geographic area and high customer base, the region continues to exhibit strong growth in the enterprise video market.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the enterprise video market.

  • By Company Type: Tier 1: 56%, Tier 2: 33%, Tier 3: 11%
  • By Designation: C-Level: 50%, Director Level: 39% and Others: 11%
  • By Region: North America: 33%, Europe: 17%, APAC: 22%, and Rest of the World: 28%

Key vendors profiled in the report:

1. Adobe Systems Incorporated (US)
2. Brightcove Inc. (US)
3. Avaya, Inc. (US)
4. Vidyo, Inc. (US)
5. VBrick Systems Inc. (US)
6. MediaPlatform, Inc. (US)
7. Polycom, Inc. (US)
8. Cisco Systems, Inc. (US)
9. IBM Corporation (US)
10. Microsoft Corporation (US)
11. Kaltura (US)
12. Ooyala, Inc. (US)

Research Coverage

The enterprise video market has been segmented into type, deployment mode, application, industry vertical, and region. Based on type, the enterprise video market is segmented into video conferencing, video content management and webcasting. Based on deployment mode, the enterprise video market is segmented into cloud, hybrid, and on-premises.

The various applications in the enterprise video market have been segmented into knowledge sharing & collaboration, corporate communications, training & development, and marketing & client engagement. Based on vertical, the enterprise video market has been segmented into media & entertainment, IT & telecommunication, public sector & education, healthcare, retail & consumer goods, manufacturing, BFSI, transportation & logistics, and others. Finally, on the basis of regions, the enterprise video market is segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America (LA).

Key Benefits of Buying the Report:

The report will help market leaders and new entrants in the enterprise video market in the following ways:

The report will help market leaders/new entrants in this market by providing them the closest approximations of revenues of the enterprise video market and its subsegments. This report will also help stakeholders better understand the competitor landscape, gain more insights to better position their businesses, and implement suitable go-to-market strategies. The report will help stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

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FEATURED COMPANIES

  • Avaya, Inc.
  • Cisco Systems, Inc.
  • IBM Corporation
  • Mediaplatform, Inc.
  • Ooyala, Inc.
  • Polycom, Inc.
  • MORE

1 Introduction
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Years Considered for the Study
    1.4 Currency
    1.5 Stakeholders

2 Research Methodology
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Research Assumptions & Limitations
           2.3.1 Limitations

3 Executive Summary

4 Premium Insights
    4.1 Attractive Opportunities in the Global Enterprise Video Market
    4.2 Enterprise Video Market, By Vertical & Region
    4.3 Enterprise Video Market, By Region

5 Market Overview and Industry Trends
    5.1 Introduction
    5.2 Ecosystem
    5.3 Current Trends in the Enterprise Video Market
           5.3.1 Seamless Mobility and Remote Workforce
           5.3.2 Growth of Mobile Streaming
    5.4 Innovation Spotlight
    5.5 Market Dynamics
           5.5.1 Drivers
                    5.5.1.1 Rising Adoption of Cloud Technology
                    5.5.1.2 Growing Internet Penetration and Increasing Demand for Video Streaming
                    5.5.1.3 Video as A Tool to Enhance Communication and Collaboration Across Enterprises
           5.5.2 Restraints
                    5.5.2.1 Network Connectivity and Technical Difficulties
                    5.5.2.2 Concerns Over Security of Video Content
           5.5.3 Opportunities
                    5.5.3.1 Use of Video Analytics
                    5.5.3.2 Rising Demand in the Healthcare Sector
           5.5.4 Challenges
                    5.5.4.1 Difficulties in Utilizing Enterprise Video as A Unified Communication and Collaboration (UCC) Tool

6 Enterprise Video Market, By Type
    6.1 Introduction
    6.2 Video Conferencing
    6.3 Video Content Management
    6.4 Webcasting

7 Enterprise Video Market, By Deployment Mode
    7.1 Introduction
    7.2 Cloud
    7.3 On-Premises
    7.4 Hybrid

8 Enterprise Video Market Analysis, By Application
    8.1 Introduction
    8.2 Knowledge Sharing & Collaboration
    8.3 Corporate Communications
    8.4 Training & Development
    8.5 Marketing & Client Engagement

9 Enterprise Video Market, By Vertical
    9.1 Introduction
    9.2 Media & Entertainment
    9.3 It & Telecommunication
    9.4 Public Sector & Education
    9.5 Healthcare
    9.6 Retail & Consumer Goods
    9.7 Manufacturing
    9.8 Banking, Financial Services & Insurance (BFSI)
    9.9 Transportation & Logistics
    9.10 Others

10 Geographic Analysis
     10.1 Introduction
     10.2 North America
     10.3 Europe
     10.4 Asia Pacific
     10.5 Middle East & Africa
     10.6 Latin America

11 Competitive Landscape
     11.1 Microquadrant Overview
             11.1.1 Visionary Leaders
             11.1.2 Innovators
             11.1.3 Dynamic Differentiators
             11.1.4 Emerging Companies
     11.2 Competitive Benchmarking
             11.2.1 Strength of Product Portfolio
             11.2.2 Business Strategy Excellence

12 Company Profiles
(Business Overview, Product Offerings, Business Strategies, Recent Developments, and Key Relationships)*
     12.1 Adobe Systems Incorporated
     12.2 Brightcove, Inc.
     12.3 Avaya, Inc.
     12.4 Vidyo, Inc.
     12.5 Vbrick Systems, Inc
     12.6 Mediaplatform, Inc.
     12.7 Polycom, Inc.
     12.8 Cisco Systems, Inc.
     12.9 IBM Corporation
     12.10 Microsoft Corporation
     12.11 Kaltura Inc.
     12.12 Ooyala, Inc.

*Details on Business Overview, Product Offerings, Business Strategies, Recent Developments, and Key Relationships Might Not Be Captured in Case of Unlisted Companies.

13 Key Innovators
     13.1 Haivision, Inc.
     13.2 Panopto
     13.3 Qumu Corporation
     13.4 Sonic Foundry, Inc.
     13.5 Kollective Technology, Inc.
     13.6 Vidizmo LLC
     13.7 Amazon Web Services, Inc. (Chime)
     13.8 Ringcentral Inc.

14 Appendix

List of Tables

Table 1 Global Enterprise Video Market Size, 2015-2022 (USD Billion)
Table 2 Enterprise Video Market Size, By Type, 2015-2022 (USD Million)
Table 3 Video Conferencing: Market Size, By Region, 2015-2022 (USD Million)
Table 4 Video Content Management: Market Size, By Region, 2015-2022 (USD Million)
Table 5 Webcasting: Market Size, By Region, 2015-2022 (USD Million)
Table 6 Enterprise Video Market Size, By Deployment Mode, 2015-2022 (USD Billion)
Table 7 Cloud: Market Size, By Region, 2015-2022 (USD Million)
Table 8 On-Premises: Market Size, By Region, 2015-2022 (USD Million)
Table 9 Hybrid: Market Size, By Region, 2015-2022 (USD Million)
Table 10 Enterprise Video Market Size, By Application, 2015-2022 (USD Billion)
Table 11 Knowledge Sharing & Collaboration: Market Size, By Region, 2015-2022 (USD Million)
Table 12 Corporate Communication: Market Size, By Region, 2015-2022 (USD Million)
Table 13 Training & Development: Market Size, By Region, 2015-2022 (USD Million)
Table 14 Marketing & Client Engagement: Market Size, By Region, 2015-2022 (USD Million)
Table 15 Enterprise Video Market Size, By Vertical, 2015-2022 (USD Billion)
Table 16 Media & Entertainment: Market Size, By Region, 2015-2022 (USD Million)
Table 17 It & Telecommunication: Market Size, By Region, 2015-2022 (USD Million)
Table 18 Public Sector & Education: Market Size, By Region, 2015-2022 (USD Million)
Table 19 Healthcare: Market Size, By Region, 2015-2022 (USD Million)
Table 20 Retail & Consumer Goods: Market Size, By Region, 2015-2022 (USD Million)
Table 21 Manufacturing: Market Size, By Region, 2015-2022 (USD Million)
Table 22 BFSI: Market Size, By Region, 2015-2022 (USD Million)
Table 23 Transportation & Logistics: Market Size, By Region, 2015-2022 (USD Million)
Table 24 Others: Market Size, By Region, 2015-2022 (USD Million)
Table 25 Enterprise Video Market Size, By Region, 2015-2022 (USD Million)
Table 26 North America: Enterprise Video Market Size, By Type, 2015-2022 (USD Million)
Table 27 North America: Market Size, By Application, 2015-2022 (USD Million)
Table 28 North America: Knowledge Sharing & Collaboration Application Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 29 North America: Corporate Communication Application Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 30 North America: Training & Development Application Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 31 North America: Marketing & Client Engagement Application Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 32 North America: Market Size, By Vertical, 2015-2022 (USD Million)
Table 33 Europe: Enterprise Video Market Size, By Type, 2015-2022 (USD Million)
Table 34 Europe: Market Size, By Application, 2015-2022 (USD Million)
Table 35 Europe: Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 36 Europe: Knowledge Sharing & Collaboration Application Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 37 Europe: Corporate Communication Application Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 38 Europe: Training & Development Application Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 39 Europe: Marketing & Client Engagement Application Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 40 Europe: Market Size, By Vertical, 2015-2022 (USD Million)
Table 41 Asia Pacific: Enterprise Video Market Size, By Type, 2015-2022 (USD Million)
Table 42 Asia Pacific: Market Size, By Application, 2015-2022 (USD Million)
Table 43 Asia Pacific: Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 44 Asia Pacific: Knowledge Sharing & Collaboration Application Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 45 Asia Pacific: Corporate Communication Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 46 Asia Pacific: Training & Development Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 47 Asia Pacific: Marketing & Client Engagement Application Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 48 Asia Pacific: Market Size, By Vertical, 2015-2022 (USD Million)
Table 49 Middle East & Africa: Enterprise Video Market Size, By Type, 2015-2022 (USD Million)
Table 50 Middle East & Africa: Market Size, By Application, 2015-2022 (USD Million)
Table 51 Middle East & Africa: Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 52 Middle East & Africa: Knowledge Sharing & Collaboration Application Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 53 Middle East & Africa: Corporate Communication Application Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 54 Middle East & Africa: Training & Development Application Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 55 Middle East & Africa: Marketing & Client Engagement Application Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 56 Middle East & Africa: Market Size, By Vertical, 2015-2022 (USD Million)
Table 57 Latin America: Enterprise Video Market Size, By Type, 2015-2022 (USD Million)
Table 58 Latin America: Market Size, By Application, 2015-2022 (USD Million)
Table 59 Latin America: Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 60 Latin America: Knowledge Sharing & Collaboration Application Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 61 Latin America: Corporate Communication Application Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 62 Latin America: Training & Development Application Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 63 Latin America: Marketing & Client Engagement Application Market Size, By Deployment Mode, 2015-2022 (USD Million)
Table 64 Latin America: Market Size, By Vertical, 2015-2022 (USD Million)

List of Figures

Figure 1 Enterprise Video Market: Market Segmentation
Figure 2 Enterprise Video Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Enterprise Video Market: Assumptions
Figure 8 Webcasting Type Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 9 Hybrid Deployment Mode Segment is Expected to Register the Highest CAGR From 2017 to 2022
Figure 10 Marketing & Client Engagement Application Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 11 Healthcare Sector is Expected to Grow at the Highest CAGR From 2017-2022
Figure 12 North America is Estimated to Hold the Largest Market Share in 2017
Figure 13 Top Four Revenue Segments of the Enterprise Video Market
Figure 14 Increasing Use of Video as A Tool for Enterprise Communication and Collaboration to Fuel the Growth of the Market
Figure 15 North America: Webcasting Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 16 Europe: Hybrid Deployment Mode is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 17 Asia Pacific: Marketing & Client Engagement Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 18 Middle East & Africa: Healthcare Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 19 Media & Entertainment Segment is Expected to Be the Largest Segment in 2017
Figure 20 Asia Pacific Market in is Projected to Grow at the Highest CAGR During the Forecast Period
Figure 21 Ecosystem: Enterprise Video Market
Figure 22 Enterprise Video Market: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Internet Penetration By 2016 (%)
Figure 24 Webcasting Segment is Expected to Register the Highest CAGR During the Forecast Period
Figure 25 Hybrid Segment Expected to Grow at the Highest CAGR During the Forecast Period
Figure 26 Knowledge Sharing & Collaboration Segment is Expected to Account for the Largest Market Share Through 2022
Figure 27 Healthcare Vertical is Expected to Register the Highest CAGR During the Forecast Period
Figure 28 Asia Pacific Market is Expected to Register the Highest CAGR During the Forecast Period
Figure 29 North America: Enterprise Video Market Snapshot
Figure 30 Asia Pacific: Enterprise Video Market Snapshot
Figure 31 Enterprise Video Market: Competitive Leadership Mapping, 2017
Figure 32 Adobe Systems Incorporated: Company Snapshot
Figure 33 Adobe Systems Incorporated: Product Offering Scorecard
Figure 34 Adobe Systems Incorporated: Business Strategy Scorecard
Figure 35 Brightcove, Inc.: Company Snapshot
Figure 36 Brightcove, Inc.: Product Offering Scorecard
Figure 37 Brightcove, Inc.: Business Strategy Scorecard
Figure 38 Avaya, Inc.: Company Snapshot
Figure 39 Avaya, Inc.: Product Offering Scorecard
Figure 40 Avaya, Inc.: Business Strategy Scorecard
Figure 41 Vidyo, Inc.: Product Offering Scorecard
Figure 42 Vidyo, Inc.: Business Strategy Scorecard
Figure 43 Vbrick Systems, Inc.: Product Offering Scorecard
Figure 44 Vbrick Systems, Inc.: Business Strategy Scorecard
Figure 45 Mediaplatform, Inc.: Product Offering Scorecard
Figure 46 Mediaplatform, Inc.: Business Strategy Scorecard
Figure 47 Polycom, Inc.: Product Offering Scorecard
Figure 48 Polycom, Inc.: Business Strategy Scorecard
Figure 49 Cisco Systems, Inc.: Company Snapshot
Figure 50 Cisco Systems, Inc.: Product Offering Scorecard
Figure 51 Cisco Systems, Inc.: Business Strategy Scorecard
Figure 52 IBM Corporation: Company Snapshot
Figure 53 IBM Corporation: Product Offering Scorecard
Figure 54 IBM Corporation: Business Strategy Scorecard
Figure 55 Microsoft Corporation: Company Snapshot
Figure 56 Microsoft Corporation: Product Offering Scorecard
Figure 57 Microsoft Corporation: Business Strategy Scorecard
Figure 58 Kaltura Inc.: Product Offering Scorecard
Figure 59 Kaltura Inc.: Business Strategy Scorecard
Figure 60 Ooyala, Inc.: Product Offering Scorecard
Figure 61 Ooyala, Inc.: Business Strategy Scorecard

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  • Adobe Systems Incorporated
  • Amazon Web Services, Inc. (Chime)
  • Avaya, Inc.
  • Brightcove, Inc.
  • Cisco Systems, Inc.
  • Haivision, Inc.
  • IBM Corporation
  • Kaltura Inc.
  • Kollective Technology, Inc.
  • Mediaplatform, Inc.
  • Microsoft Corporation
  • Ooyala, Inc.
  • Panopto
  • Polycom, Inc.
  • Qumu Corporation
  • Ringcentral Inc.
  • Sonic Foundry, Inc.
  • Vbrick Systems, Inc
  • Vidizmo LLC
  • Vidyo, Inc.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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