Poland B2C E-Commerce Market 2017 - Product Image

Poland B2C E-Commerce Market 2017

  • ID: 4339815
  • Report
  • Region: Poland
  • 53 Pages
  • yStats GmbH & Co. KG
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Poland Maintains Strong B2C E-Commerce Sales Growth

FEATURED COMPANIES

  • Alibaba Group
  • Allegro Group CZ S.R.O
  • Amazon.com Inc
  • eBay Inc
  • Naspers Ltd
  • OLX Inc
  • MORE

Poland ranks sixth in the EU in terms of population and has managed stable growth rates for B2C E-Commerce sales. Though more advanced European markets have better Internet and online shopper penetration rates, Poland’s E-Commerce sales for 2016 maintained a higher growth rate than the regional average. E-Commerce growth is championed through consumers aged 25-34 due to over two-thirds of them already making online purchases, a rate that is 25 percentage points over the average for the entire population.

Poland’s online retail market is also furthered because of developments in mobile commerce. Between 2015 and 2016, the share of Internet users that use their smartphones for shopping and other related activities almost doubled. A smaller double-digit share of digital buyers in Poland completed purchases from foreign online vendors including eBay, AliExpress, and Amazon.

Allegro ranks first as the leading player in Poland’s online retail market in terms of both market share and website hits, as the publication showcases. In early 2017, South African company Naspers reaped more than double the acquisition price through the selling off of its stake in Allegro due to the hefty growth throughout recent years.

Key Questions Answered

  • How large is the Polish online retail market in terms of sales?
  • What are the projections for B2C E-Commerce sales in Poland in 2020?
  • Which important market trends are influencing the development of online retail in this country?
  • Which payment and delivery methods do Poland’s online shoppers prefer?
  • Who is the largest E-Commerce market player in Poland in terms of 2016 market share?
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alibaba Group
  • Allegro Group CZ S.R.O
  • Amazon.com Inc
  • eBay Inc
  • Naspers Ltd
  • OLX Inc
  • MORE

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Overview and International Comparisons, July 2017
  • Internet Penetration in Poland, Compared to Selected Countries in the EU, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration in Poland, Compared to Selected Countries in the EU, in % of Internet Users, 2011 – 2016
  • Mobile Shopper Penetration in Poland, Compared to Selected Countries in Europe, in % of Mobile Device Owners, April 2016
  • Average Annual Online Spending per Online Shopper in Poland, Compared to Selected Countries in Europe, in EUR, June 2016

3. Trends

  • Mobile Devices Used to Access the Internet, in % of Individuals, by Gender, Age Group and Total, 2016
  • Devices Used for Shopping-Related Activities, in % of Multi-Device Internet Users, October 2016
  • Devices Used on Various Stages of Purchase, by Decision, Purchase and Payment, in % of Multi-Device Internet Users, October 2016
  • Share of Mobile Internet Users Who Purchased via Mobile, in %, Among All Mobile Internet Users, Mobile Internet Users Who Make Purchase Decision via Smartphone and via Tablet, October 2016
  • Breakdown of Future Expectations Regarding Online Shopping Spending by Device Used for Purchase, in % of Online Shoppers, April 2016
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2012 – 2016
  • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and From Non-EU Countries, in % of Online Shoppers, 2012 – 2016
  • Product Categories Purchased From Foreign Online Merchants, in % of Cross-Border Online Shoppers in Poland, April 2016

4. Sales & Shares

  • B2C E-Commerce Sales, in PLN billion, 2016e & 2020f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016e & 2020f
  • B2C E-Commerce Sales, in EUR billion, and Share of Total Retail Sales, in %, 2015 – 2017f

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2012 – 2016
  • Online Shopper Penetration, in % of Individuals, 2012 – 2016
  • Online Shopper Penetration by Gender and Age Group, in % of Individuals, 2012 – 2016
  • Frequency of Online Shopping in the Previous 3 Months, in % of Individuals, by Gender and Total, 2016
  • Breakdown of Online Shoppers by Age Group, in % of Online Shoppers, April 2016

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
  • Product Categories Purchased Online, in % of Online Shoppers, April 2016

7. Payment

  • Payment Methods Used in E-Commerce, in % of Individuals, 2015 & 2016
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 6 Months to December 2016

8. Delivery

  • Delivery Methods Used in E-Commerce, in % of Online Shoppers, April 2016
  • Courier Services Used For Delivery in E-Commerce, in % of Online Shoppers, April 2016
  • Breakdown of Maximum Acceptable Delivery Time, in % of Online Shoppers, June 2016

9. Players

  • B2C E-Commerce Player Overview, July 2017
  • Top 15 E-Commerce Websites Most Associated with Online Shopping, in % Internet Users, April 2016
  • Top 5 E-Commerce Websites Most Associated with Online Shopping, by Category, in % of Internet Users, April 2016
  • Top 3 Foreign E-Commerce Websites Purchased from, in % of Cross-Border Online Shoppers, 6 Months to April 2016
  • Top 5 E-Commerce Websites, by Total Website Visits, in millions, Poland’s Share of Total Visits, in %, and Estimated Number of Website Visits from Poland, in millions, May 2017
Note: Product cover images may vary from those shown
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  • Alibaba Group
  • Allegro Group CZ S.R.O
  • Amazon.com Inc
  • eBay Inc
  • Naspers Ltd
  • OLX Inc
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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