Analyzing the Advertising Industry in China 2017

  • ID: 4339831
  • Report
  • Region: China
  • 50 Pages
  • Aruvian's R'search
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FEATURED COMPANIES

  • Dentsu, Inc.
  • Omnicom Group
  • Publicis Groupe
  • WPP Plc
  • MORE

The advertising industry in China has witnessed exponential development in the last several decades. Foreign brands and advertisements have become commonplace in the lives of the Chinese population today and Chinese companies have been quick to adopt foreign advertising techniques and practises to create a huge impact within the domestic advertising market. Companies are allocating more money to digital media and digital adveriting as a decline in print media has diverted the investment towards TV advertising.

The rapid development of the digital and mobile adveriting has led to the government also loosening of its regulations in order to promote the growth of the industry. The Chinese advertising industry is a dynamic and growing market and it is expected that the market will continue to grow at a significant rate in the coming years.  However, it remains to be seen what impact the slowing down of the Chinese economy has on the Chinese advertising industry.

The Chinese advertising industry is analysed in this in-depth research report - Analyzing the Advertising Industry in China 2017. The report begins with a brief analysis of the global media industry and moves on to the analysis of the advertising industry in Asia Pacific.

The Chinese advertising industry is analyzed through an industry overview, market growth analysis by value, industry segmentation and an industry forecast up to 2020. Data analyzed in the report ranges from 2011 till 2020.

A Porter's Five Forces strategy analysis is undertaken on the Chinese advertising industry and we look at the bargaining power of buyers and suppliers, competitive rivalry in the industry and the threat of new entrants and substitutes to the advertising industry in China.

Analysis of the major industry players is undertaken through an in-depth corporate analysis, a financial analysis and a SWOT analysis. The big four Players analyzed in the report include WPP Plc, Omnicom Group, Publicis Groupe and Dentsu, Inc.

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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Dentsu, Inc.
  • Omnicom Group
  • Publicis Groupe
  • WPP Plc
  • MORE

A. Executive Summary

B. Introduction to the Global Advertising Industry
B.1 Industry Definition
B.2 Industry Overview
B.3 Market Growth Analysis
B.4 Industry Segmentation
B.5 Global Advertising Industry: Forecast

C. Analysis of the Asia Pacific Advertising Industry
C.1 Industry Definition
C.2 Industry Overview
C.3 Market Growth Analysis
C.4 Industry Segmentation
C.5 Industry Forecast

D. Advertising Market in China
D.1 Industry Overview
D.2 Market Growth Analysis
D.3 Industry Segmentation
D.4 Industry Forecast

E. Advertising Industry in China: Porter’s Five Forces Strategy Analysis
E.1 Introduction
E.2 Bargaining Power of Buyers
E.3 Bargaining Power of Suppliers
E.4 Competitive Rivalry in the Industry
E.5 Threat of New Entrants
E.6 Threat of Substitutes

F. Analysis of Major Industry Players
F.1 Omnicom Group Inc.
F.1.1 Corporate Analysis
F.1.2 Financial Analysis
F.1.3 SWOT Analysis
F.2 Publicis Groupe SA
F.2.1 Corporate Analysis
F.2.2 Financial Analysis
F.2.3 SWOT Analysis
F.3 WPP Plc
F.3.1 Corporate Analysis
F.3.2 Financial Analysis
F.3.3 SWOT Analysis
F.4 Dentsu, Inc.

List of Figures
Figure 1: Growth of the Global Advertising Industry by Value (in USD Billion), 2011-2015
Figure 2: Segmentation of the Global Advertising Industry (in Percentage Share of the Market) by Value, 2015
Figure 3: Share of the Global Advertising Industry by Regions (%), 2015
Figure 4: Forecast of the Global Advertising Industry (in USD Billion), 2015-2020
Figure 5: Growth of the Advertising Industry in Asia Pacific by Value (in USD Billion), 2011-2015
Figure 6: Segmentation of the Advertising Industry in Asia Pacific (in USD Billion & %), 2015
Figure 7: Share of the Advertising Industry in Asia Pacific by Countries (%), 2015
Figure 8: Forecast of the Advertising Industry in Asia Pacific (in USD Billion), 2015-2020
Figure 9: Growth of the Advertising Industry in China by Value (in USD Million), 2011-2015
Figure 10: Segmentation of the Advertising Industry in China (in Percentage Share of the Market) by Value, 2015
Figure 11: Share of China in the Asia Pacific Advertising Industry (%), 2015
Figure 12: Forecast of the Advertising Industry in China (in USD Million), 2015-2020
Figure 13: Porter’s Five Forces Strategy Analysis of the Advertising Industry in China
Figure 14: Bargaining Power of Buyers in the Chinese Advertising Industry
Figure 15: Bargaining Power of Suppliers in the Chinese Advertising Industry
Figure 16: Competitive Rivalry in the Chinese Advertising Industry
Figure 17: Threat of New Entrants to the Chinese Advertising Industry
Figure 18: Threat of Substitutes to the Chinese Advertising Industry
Figure 19: Profitability and Revenues of Omnicom Group Inc. (in USD Million), 2010-2014
Figure 20: Profitability and Revenues of Publicis Groupe (in USD Million), 2010-2014
Figure 21: Profitability and Revenues of WPP Plc (in USD Million), 2010-2014

List of Tables
Table 1: Growth of the Global Advertising Industry by Value (in USD Billion), 2011-2015
Table 2: Segmentation of the Global Advertising Industry (in USD Billion & %), 2015
Table 3: Share of the Global Advertising Industry by Regions (in USD Billion & %), 2015
Table 4: Forecast of the Global Advertising Industry (in USD Billion), 2015-2020
Table 5: Growth of the Advertising Industry in Asia Pacific by Value (in USD Billion), 2011-2015
Table 6: Segmentation of the Advertising Industry in Asia Pacific (in USD Billion & %), 2015
Table 7: Share of the Advertising Industry in Asia Pacific by Countries (in USD Billion & %), 2015
Table 8: Forecast of the Advertising Industry in Asia Pacific (in USD Billion), 2015-2020
Table 9: Growth of the Advertising Industry in China by Value (in USD Million), 2011-2015
Table 10: Segmentation of the Advertising Industry in China (in USD Million & %), 2015
Table 11: Share of China in the Asia Pacific Advertising Industry (in USD Million & %), 2015
Table 12: Forecast of the Advertising Industry in China (in USD Million), 2015-2020
Table 13: Key Financials of Omnicom Group Inc.  (in USD Million), 2010-2014
Table 14: Key Financials of Publicis Groupe (in USD Million), 2010-2014
Table 15: Key Financials of WPP Plc (in USD Million), 2010-2014

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  • Dentsu, Inc.
  • Omnicom Group
  • Publicis Groupe
  • WPP Plc
Note: Product cover images may vary from those shown
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