Eye Tracking Market by Offering, Tracking Type, Application (Assistive Communication, Human Behavior, AR/VR, Vehicles), Vertical (Retail, Healthcare, Government, Automotive, Consumer Electronics) and Geography - Global Forecast to 2023

  • ID: 4339999
  • Report
  • Region: Global
  • 173 Pages
  • Markets and Markets
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The Global Eye Tracking Market is Expected to be Worth USD 1,376.5 Million by 2023, Growing at a CAGR of 27.4% from 2017 to 2023

FEATURED COMPANIES

  • Ergoneers GmbH
  • Eyetracking, Inc.
  • Lc Technologies, Inc.
  • Prs in Vivo
  • Seeing Machines Ltd.
  • Smart Eye AB
  • MORE

The eye tracking market is expected to be worth USD 1,376.5 million by 2023, growing at a CAGR of 27.4% between 2017 and 2023. The number of eye trackers is expected to reach 756 thousand units by 2023. The quality of the hardware is important in some of the eye-tracking-based applications, such as assistive communication, AR/VR, and automotive vehicles. There is a considerable improvement in the features offered by the eye-tracking hardware in recent years on account of increased R&D expenditure by the industry leaders. The price erosion is also expected to contribute to the increasing adoption of eye-tracking hardware across various applications. Extensive automation in automotive and industrial sectors is expected to reduce human intervention, thereby limiting the scope for the growth of the eye tracking market.

“With increasing spending from large FMCG companies and retailers, eye tracking market for retail and advertisement vertical expected to grow at significant rate during forecast period”

The saturating retail market in North America and Europe, and the budding retail market in APAC have prompted large FMCG companies to increase their spending for gaining insights into consumer behavior. There is an increasing number of eye-tracking-based research companies, and market research services offered by these companies rely on eye-tracking technology. This trend is expected to grow over the next few years, impacting the growth of the eye tracking market.

“Automotive and transportation vertical expected to adopt eye-tracking technology at fastest rate during forecast period”

The safety aspect in the automotive and transportation vertical is driving the adoption of eye-tracking technology in this vertical. The trend is more prominent in North America and Europe where the automotive regulatory environment is more stringent. Automotive vendors based out of these regions have increased the deployment of eye-tracking technology in their vehicles. The large automotive sector provides a huge growth opportunity for the emerging eye tracking market.

“Eye tracking market in APAC to grow at highest CAGR during forecast period”

The growth of the eye tracking market in APAC can be attributed to the growing spending power of the consumers in the region, and increased investment in retail, healthcare, automotive, and consumer electronics verticals. China and Japan are the most prominent countries in APAC driving the growth of the eye tracking market. A number of automobile and consumer device manufacturers are based out of these countries. The eye tracking market in these industries, along with the growing retail sector, is expected to grow rapidly during the forecast period.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key industry experts. The breakup of the profile of primary participants is given below:

  • By Company Type: Tier 1 - 15 %, Tier 2 - 20%, and Tier 3 - 65%
  • By Designation: C-Level Executives - 50%, Directors - 30%, and Others - 20%
  • By Region: North America - 45%, Europe - 35%, APAC - 15%, and RoW - 5%

The major players profiled in the report are Tobii AB (Sweden), Sensomotoric Instruments GmbH (Germany), SR Research Ltd. (Canada), Seeing Machines (Australia), EyeTracking, Inc. (US), PRS IN VIVO (US), Smart Eye AB (Sweden), LC Technologies, Inc. (US), Ergoneers GmbH (Germany), and Eyetech Digital Systems, Inc. (US).

Research Coverage

The geographic segmentation in the report covers 4 major regions-North America, Europe, APAC, and RoW. The application segment covers the market size for assistive communication; human behavior and market research; and others. The tracking type segment covers remote eye tracking and mobile eye tracking. The eye tracking market based on offerings is segmented into hardware; software; and research and consulting services. The market segmentation by vertical covers retail and advertisement; healthcare and research labs; consumer electronics; government, defense, and aerospace; automotive and transportation; and others.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in this market in the following ways:

1. This report segments the eye tracking market comprehensively and provides the closest market sizes of segments and subsegments across verticals and regions.
2. The report helps stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report would help stakeholders better understand their competitors and gain more insights to enhance their position in the business. The “competitive landscape” chapter includes competitor ecosystem, strength of product portfolio, business strategy excellence, new product developments, partnerships, and mergers and acquisitions in the eye tracking market.

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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Ergoneers GmbH
  • Eyetracking, Inc.
  • Lc Technologies, Inc.
  • Prs in Vivo
  • Seeing Machines Ltd.
  • Smart Eye AB
  • MORE

1 Introduction
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Years Considered for the Study
1.4 Currency
1.5 Package Size
1.6 Limitations
1.7 Stakeholders

2 Research Methodology
2.1 Eye Tracking Market: Scope Definition
2.2 Research Data
2.2.1 Secondary Data
2.2.2 Primary Data
2.2.2.1 Key Industry Insights
2.2.2.2 Breakdown of Primaries
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.1.1 Approach for Capturing Market Share By Bottom-Up Analysis (Demand Side)
2.3.2 Top-Down Approach
2.3.2.1 Approach for Capturing Market Share By Top-Down Analysis (Supply Side)
2.4 Market Breakdown and Data Triangulation
2.5 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Global Eye Tracking Market
4.2 Eye Tracking Market, By Application (USD Million)
4.3 Market, By Offering (USD Million)
4.4 Market, By Tracking Type (USD Million)
4.5 Market for Human Behavior & Market Research (USD Million)
4.6 Market for Other Applications (USD Million)
4.7 Market, By Vertical and Geography (USD Million)

5 Market Overview
5.1 Market Dynamics
5.1.1 Drivers
5.1.1.1 Wide Application Areas and Lucrative Benefits Offered By Eye-Tracking Technology
5.1.1.2 Increasing Demand for Personalized Advertisement and Consumer Research
5.1.1.3 Increasing Demand for Assistive Communication Devices and Benefits Offered By Eye Tracking
5.1.1.4 High Adoption in Automotive, Aviation, and Other Related Industries
5.1.2 Restraints
5.1.2.1 Growth in Automation in Vehicles, Advanced Robotics, and Smart Factories
5.1.2.2 Growth in Gesture Recognition
5.1.3 Opportunities
5.1.3.1 Increasing Applications in Fast-Growing AR/VR Market
5.1.3.2 Integration of Eye-Tracking Technology Into Consumer Electronics Devices
5.1.4 Challenges
5.1.4.1 Technology Standardization for Better Interoperability
5.1.4.2 Development of Low-Cost Eye-Tracking Systems for High-Volume Applications

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Key Industry Trends
6.3.1 Focus on Diverse Industries-Key Trend Among Eye-Tracking Technology Developers
6.3.2 Increased R&D and Patent Filing Activities Among Industry Leaders

7 Eye Tracking Market, By Offering
7.1 Introduction
7.2 Hardware
7.3 Software
7.4 Research and Consulting Services

8 Eye Tracking Market, By Application
8.1 Introduction
8.2 Assistive Communication
8.3 Human Behavior and Market Research
8.4 Others
8.4.1 AR/VR
8.4.2 Automotive Vehicles
8.4.3 Consumer Applications

9 Eye Tracking Market, By Tracking Type
9.1 Introduction
9.2 Remote Eye Tracking
9.3 Mobile Eye Tracking

10 Eye Tracking Market, By Vertical
10.1 Introduction
10.2 Retail and Advertisement
10.3 Consumer Electronics
10.4 Healthcare and Research Labs
10.5 Government, Defense, and Aerospace
10.6 Automotive and Transportation
10.7 Others

11 Geographic Analysis
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 UK
11.3.2 Germany
11.3.3 France
11.3.4 Rest of Europe
11.4 APAC
11.4.1 China
11.4.2 Japan
11.4.3 South Korea
11.4.4 Rest of APAC
11.5 RoW
11.5.1 Middle East
11.5.2 South America
11.5.3 Africa

12 Competitive Landscape
12.1 Overview
12.2 Market Ranking Analysis: Eye Tracking Market, 2016
12.3 Competitive Leadership Mapping
12.3.1 Visionary Leaders
12.3.2 Dynamic Differentiators
12.3.3 Innovators
12.3.4 Emerging Companies
12.4 Business Strategy Excellence (25 Companies)
12.5 Strength of Product Portfolio (25 Companies)

13 Company Profiles
(Business Overview, Products Offered, Product Offering Scorecard, Business Strategy Scorecard, Recent Developments, Key Relationships)*
13.1 Introduction
13.2 Tobii AB
13.3 Eyetracking, Inc.
13.4 Seeing Machines Ltd.
13.5 Smart Eye AB
13.6 Prs in Vivo
13.7 Sensomotoric Instruments GmbH (Apple Inc.)
13.8 Lc Technologies, Inc.
13.9 Eyetech Digital Systems, Inc.
13.10 Ergoneers GmbH
13.11 Sr Research Ltd.
13.12 Key Emerging and Innovative Players

*Details on Business Overview, Products Offered, Product Offering Scorecard, Business Strategy Scorecard, Recent Developments, Key Relationships Might Not Be Captured in Case of Unlisted Companies.

14 Appendix
14.1 Discussion Guide

List of Tables

Table 1 Major Secondary Sources
Table 2 Eye Tracking Market, 2014-2023
Table 3 Market, By Offering, 2014-2023 (USD Million)
Table 4 Market for Hardware, By Tracking Type, 2014-2023 (USD Million)
Table 5 Market for Hardware, By Tracking Type, 2014-2023 (Thousand Units)
Table 6 Market for Hardware, By Application, 2014-2023 (USD Million)
Table 7 Market for Software, By Tracking Type, 2014-2023 (USD Million)
Table 8 Market for Software, By Application, 2014-2023 (USD Million)
Table 9 Market for Research and Consulting Services, By Tracking Type 2014-2023 (USD Million)
Table 10 Market for Research and Consulting Services, By Application, 2014-2023 (USD Million)
Table 11 Market, By Application, 2014-2023 (USD Million)
Table 12 Market for Assistive Communication, By Offering, 2014-2023 (USD Million)
Table 13 Market for Human Behavior and Market Research, By Type, 2014-2023 (USD Million)
Table 14 Market for Human Behavior and Market Research, By Offering, 2014-2023 (USD Million)
Table 15 Market for Other Applications, By Type, 2014-2023 (USD Million)
Table 16 Market for Other Applications, By Offering, 2014-2023 (USD Million)
Table 17 Market, By Tracking Type, 2014-2023 (USD Million)
Table 18 Remote Eye Tracking Market, By Offering, 2014-2023 (USD Million)
Table 19 Remote Eye Tracking Market for Hardware, By Vertical, 2014-2023 (USD Million)
Table 20 Remote Eye Tracking Market for Software, By Vertical, 2014-2023 (USD Million)
Table 21 Remote Eye Tracking Market for Research and Consulting Services, By Vertical, 2014-2023 (USD Million)
Table 22 Remote Eye Tracking Market, By Vertical, 2014-2023 (USD Million)
Table 23 Mobile Eye Tracking Market, By Offering, 2014-2023 (USD Million)
Table 24 Mobile Eye Tracking Market for Hardware, By Vertical, 2014-2023 (USD Million)
Table 25 Mobile Eye Tracking Market for Software, By Vertical, 2014-2023 (USD Million)
Table 26 Mobile Eye Tracking Market for Research and Consulting Services, By Vertical, 2014-2023 (USD Million)
Table 27 Mobile Eye Tracking Market, By Vertical, 2014-2023 (USD Million)
Table 28 Market, By Vertical, 2014-2023 (USD Million)
Table 29 Market for Retail and Advertisement, By Region, 2014-2023 (USD Million)
Table 30 Market for Retail and Advertisement, By Tracking Type, 2014-2023 (USD Million)
Table 31 Remote Eye Tracking Market for Retail and Advertisement, By Offering, 2014-2023 (USD Million)
Table 32 Mobile Eye Tracking Market for Retail and Advertisement, By Offering, 2014-2023 (USD Million)
Table 33 Market for Consumer Electronics, By Region, 2014-2023 (USD Million)
Table 34 Market for Consumer Electronics, By Tracking Type, 2014-2023 (USD Million)
Table 35 Remote Eye Tracking Market for Consumer Electronics, By Offering, 2014-2023 (USD Million)
Table 36 Mobile Eye Tracking Market for Consumer Electronics, By Offering, 2014-2023 (USD Million)
Table 37 Market for Healthcare and Research Labs, By Region, 2014-2023 (USD Million)
Table 38 Market for Healthcare and Research Labs, By Tracking Type, 2014-2023 (USD Million)
Table 39 Remote Eye Tracking Market for Healthcare and Research Labs, By Offering, 2014-2023 (USD Million)
Table 40 Mobile Eye Tracking Market for Healthcare and Research Labs, By Offering, 2014-2023 (USD Million)
Table 41 Market for Government, Defense, and Aerospace, By Region, 2014-2023 (USD Million)
Table 42 Market for Government, Defense, and Aerospace, By Tracking Type, 2014-2023 (USD Million)
Table 43 Remote Eye Tracking Market for Government, Defense, and Aerospace, By Offering, 2014-2023 (USD Million)
Table 44 Mobile Eye Tracking Market for Government, Defense, and Aerospace, By Offering, 2014-2023 (USD Million)
Table 45 Market for Automotive and Transportation, By Region, 2014-2023 (USD Million)
Table 46 Market for Automotive and Transportation, By Tracking Type, 2014-2023 (USD Million)
Table 47 Remote Eye Tracking Market for Automotive and Transportation, By Offering, 2014-2023 (USD Million)
Table 48 Mobile Eye Tracking Market for Automotive and Transportation, By Offering, 2014-2023 (USD Million)
Table 49 Market for Others, By Region, 2014-2023 (USD Million)
Table 50 Market for Others, By Tracking Type, 2014-2023 (USD Million)
Table 51 Remote Eye Tracking Market for Others, By Offering, 2014-2023 (USD Million)
Table 52 Mobile Eye Tracking Market for Others, By Offering, 2014-2023 (USD Million)
Table 53 Market, By Region, 2014-2023 (USD Million)
Table 54 North American Market, By Vertical, 2014-2023 (USD Million)
Table 55 Market in North America, By Country, 2014-2023 (USD Million)
Table 56 European Market, By Vertical, 2014-2023 (USD Million)
Table 57 European Market, By Country, 2014-2023 (USD Million)
Table 58 Market in APAC, By Vertical, 2014-2023 (USD Million)
Table 59 Market in APAC, By Country, 2014-2023 (USD Million)
Table 60 Market in RoW, By Vertical, 2014-2023 (USD Thousand)
Table 61 Market in RoW, By Region, 2014-2023 (USD Million)
Table 62 Key Player Market Ranking, 2016

List of Figures

Figure 1 Market Segmentation
Figure 2 Geographic Segmentation
Figure 3 Market: Process Flow of Market Size Estimation
Figure 4 Market: Research Design
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Data Triangulation
Figure 8 Assumptions for the Research Study
Figure 9 Market for Hardware Expected to Grow at Highest CAGR During Forecast Period
Figure 10 Assistive Communication Emerged as Largest Application in Eye Tracking Market in 2016
Figure 11 Remote Eye Tracking Expected to Remain the Most Dominant Approach in Eye Tracking Market During Forecast Period
Figure 12 Market for Automotive and Transportation Expected to Grow at Highest CAGR During Forecast Period
Figure 13 Market, By Geography, 2014-2023
Figure 14 Market Expected to Grow at High Rate During Forecast Period
Figure 15 Human Behavior and Market Research Expected to Hold Largest Share of Eye Tracking Market By 2023
Figure 16 Hardware Segment to Hold Largest Market Size During Forecast Period
Figure 17 Remote Tracking to Hold Largest Market Size During Forecast Period
Figure 18 On-Site Advertisement and Packaging in Human Behavior and Market Research Segment to Hold Largest Market Share During Forecast Period
Figure 19 Automotive Vehicles Subsegment in Other Applications Expected to Hold A Significant Market Share By 2023
Figure 20 North America to Hold Largest Share of Eye Tracking Market in 2016
Figure 21 Retail and Advertisement to Hold Largest Share of Eye Tracking Market By 2023
Figure 22 Drivers, Restraints, Opportunities, and Challenges for Eye Tracking Market
Figure 23 Market Size for Human Behavior and Market Research, 2014-2023
Figure 24 Market Size for Assistive Communication, 2014-2023
Figure 25 Market Size for Automotive, Aviation, and Other Related Industries, 2014-2023
Figure 26 AR/VR Market, 2014-2022
Figure 27 Market Size in Consumer Electronics Vertical, 2014-2023
Figure 28 Value Chain, Market
Figure 29 Key Industry Trends, Market
Figure 30 Market, Patent Analysis, 2016
Figure 31 Market Segmentation, By Offering
Figure 32 Hardware Expected to Dominate Eye Tracking Market During Forecast Period
Figure 33 Eye-Tracking Hardware Market for Other Applications Such as AR/VR and Automotive is Expected to Grow at Highest CAGR During Forecast Period
Figure 34 Eye Tracking Software Market for Other Applications Such as AR/VR and Automotive Expected to Grow at Highest CAGR During Forecast Period
Figure 35 Human Behavior and Market Research Application to Dominate Eye-Tracking Research and Consulting Services
Figure 36 Market Segmentation, By Application
Figure 37 Human Behavior and Market Research Expected to Be Largest Application in Eye Tracking Market By 2023
Figure 38 Market for Human Behavior and Market Research, By Offering, 2017 vs 2023 (USD Million)
Figure 39 Market for Other Applications, 2017 vs 2023 (USD Million)
Figure 40 Market Segmentation, By Tracking Type
Figure 41 Remote Tracking Expected to Dominant Eye Tracking Market During Forecast Period
Figure 42 Remote Eye Tracking Market for Hardware to Grow at Highest CAGR During Forecast Period
Figure 43 Hardware Segment to Dominate Mobile Eye Tracking Market During Forecast Period
Figure 44 Market Segmentation, By Vertical
Figure 45 Retail and Advertisement Vertical Expected to Be Largest Contributor to Eye Tracking Market By 2023
Figure 46 European Market for Retail and Advertisement Expected to Grow at Highest CAGR During Forecast Period
Figure 47 Market for Consumer Electronics in APAC Expected to Grow at Highest CAGR During Forecast Period
Figure 48 North America Expected to Be Largest Contributor to Eye Tracking Market for Healthcare and Research Labs During Forecast Period
Figure 49 North America Expected to Dominate Market for Government, Defense, and Aerospace Vertical During Forecast Period
Figure 50 Market for Automotive and Transportation in Europe Expected to Grow at Highest CAGR During Forecast Period
Figure 51 North America Expected to Dominate Market for Other Verticals During Forecast Period
Figure 52 Market Segmentation, By Region
Figure 53 Market, By Region, 2017 vs 2023 (USD Million)
Figure 54 Geographic Snapshot of Market: Japan Expected to Be the Fastest-Growing Country in Eye Tracking Market
Figure 55 Market Size in North America, By Country, 2017 vs 2023 (USD Million)
Figure 56 North America: Market Snapshot
Figure 57 Market Size in Europe, By Country, 2017 vs 2023 (USD Million)
Figure 58 Europe: Market Snapshot
Figure 59 Market Size in APAC, By Country, 2017 vs 2023 (USD Million)
Figure 60 APAC: Market Snapshot
Figure 61 Market Size in RoW, By Region, 2017 vs 2023 (USD Million)
Figure 62 Companies Adopted Product Launches as Key Growth Strategy Between 2015 and 2017
Figure 63 Global Market, Competitive Leadership Mapping, 2016
Figure 64 Company Snapshot: Tobii AB (2016)
Figure 65 Company Snapshot: Seeing Machines Ltd. (2016)
Figure 66 Company Snapshot: Smart Eye AB (2016)

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Ergoneers GmbH
  • Eyetracking, Inc.
  • Lc Technologies, Inc.
  • Prs in Vivo
  • Seeing Machines Ltd.
  • Smart Eye AB
  • MORE

Eye tracking involves the tracking of eye movements to gain insights into the focus areas and attention span of human beings. This data is analyzed to gather information about the psychology of human beings or translate the gaze of human beings into actionable data. Eye tracking has applications across a number of verticals, such as retail and advertisement; healthcare and research labs; consumer electronics; government, defense, and aerospace; automotive and transportation; and others. The growing demand in healthcare, retail, and automotive verticals is driving the market growth. AR/VR and consumer applications are expected to provide a good growth opportunity for the eye tracking market during the forecast period.

This report covers the eye tracking market on the basis of offering, application, tracking type, vertical, and geography. The hardware offering is expected to hold the largest market share during the forecast period; the market for this offering is also expected to grow at the highest CAGR during the forecast period. The dominance of the hardware offerings is due to the criticality of the component in some prominent applications, such as assistive communication and automotive.

Remote eye tracking accounted for the largest share of the market based on tracking type in 2016. The market for mobile eye tracking is expected to grow at the highest CAGR during the forecast period as it offers more degree of freedom for natural head movement in a holistic 3D environment.

The eye tracking market for the automotive and transportation vertical is expected to grow at the highest CAGR during the forecast period. There is an increase in the deployment of eye-tracking technology by automotive vendors. The large automotive and transportation market provides a huge growth opportunity for the emerging eye tracking market. This growth is expected to be more prominent in North America and Europe owing to the early adoption of eye tracking in healthcare, retail, and automotive sectors.

North America held the largest market share in 2016 and is expected to dominate the eye tracking market between 2017 and 2023. The market in APAC is expected to grow at the highest CAGR during the same period. A number of untapped verticals and applications; and growing awareness about eye-tracking technology are expected to contribute to the fast growth of the eye tracking market in APAC. During the forecast period, the adoption of eye tracking in healthcare, automotive, and retail verticals is expected to increase in APAC.

A major restraint for the growth of the eye tracking market is the growth in automation in vehicles, advanced robotics, and smart factories . Many large manufacturing plants are increasingly moving toward automation to increase efficiency and minimize human error. Also, the concept of driverless cars is expected to gain momentum in the automotive industry. With reduced human interventions in these domains, the scope for the growth of the eye tracking market is expected to be subdued.

The major players involved in the eye tracking market value chain include Tobii AB (Sweden), SensoMotoric Instruments GmbH (Germany), SR Research Ltd. (Canada), Seeing Machines (Australia), EyeTracking, Inc. (US), PRS IN VIVO (US), Smart Eye AB (Sweden), LC Technologies, Inc. (US), Ergoneers GmbH (Germany), and EyeTech Digital Systems, Inc. (US), among others. These players have adopted various strategies (such as product launches and developments; partnerships; collaborations; business expansions; and mergers and acquisitions) to cater to the needs of the eye tracking market.

Note: Product cover images may vary from those shown
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  • Ergoneers GmbH
  • Eyetech Digital Systems, Inc.
  • Eyetracking, Inc.
  • Lc Technologies, Inc.
  • Prs in Vivo
  • Seeing Machines Ltd.
  • Sensomotoric Instruments GmbH (Apple Inc.)
  • Smart Eye AB
  • Sr Research Ltd.
  • Tobii AB
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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