Country Profile: Savory Snacks Sector in Germany

  • ID: 4342724
  • Report
  • Region: Germany
  • 119 pages
  • GlobalData
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FEATURED COMPANIES

  • Bahlsen Gmbh & Co. Kg
  • Beste Wahl
  • Bio Zentrale Gmbh
  • Campofrío Food Group S.A.
  • Die Leckeren
  • Dr. August Oetker Kg
  • MORE
Country Profile: Savory Snacks Sector in Germany

Summary

German Savory Snacks sector accounted for a volume share of 1.4% of the global market and 10.1% of the regional (Western Europe) market, in 2016. The sector was valued at €2,136.8 Million (US$2,362.3 Million) in 2016 and is expected to grow at a CAGR of 2.8% during 2016-2021. A growing population, high urbanization rate, and improving economy will remain the primary macroeconomic factors driving the sector in Germany. Long working hours and consumers’ busy schedules will further contribute to the snackification trend as they snack more often than usual to get a quick energy boost.

Potato Chips was the largest with value sales of €815 Million (US$90.1 Million) in 2016. Furthermore, it is expected to register fastest value growth at a CAGR of 3.5% during 2016-2021 compared to Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Pretzels (2.2%) and Processed Snacks (2.9%).

Convenience Stores was the leading distribution channel in the German Savory Snacks sector followed by Hypermarkets & Supermarkets and Food & Drinks Specialists. Flexible Packaging was the most commonly used packaging material in the German Savory Snacks sector followed by Paper & Board and Rigid Metal with 2.36% and 0.58% shares, respectively.

Germany’s GDP per capita grew at a CAGR of 2.4% during 2011-2016. Low consumer prices and high employment rate have a positive impact on the Savory Snacks sector. The top five brands in the German Savory Snacks sector accounted for 31.3% value share in 2016 while private label products represented 22.3% share of the value sales in the same year.

The report "Country Profile: Savory Snacks Sector in Germany" provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis:
  • Market data: Overall market value and volume data with growth analysis for 2011-2021
  • Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.
Companies mentioned in this report: Bahlsen Gmbh & Co. Kg, Haldirams, Intersnack Group GmbH & Co. KG, One Nature, Seeberger Gmbh, Bell Deutschland GmbH & Co. KG, Campofrío Food Group, S.A., Jack Link`s Nz Ltd., Mar-Ko Fleischwaren GmbH & Co. KG, Baktat Mais, Beste Wahl, Big Boxx, Bio Zentrale Gmbh, BioGourmet, Davert Gmbh, Die Leckeren, Dovgan GmbH, Dr. August Oetker Kg

Scope
  • Potato Chips was the largest with value sales in 2016and is expected to register the fastest value growth during 2016-2021
  • Convenience Stores was the leading distribution channel in the German Savory Snacks sector
  • Flexible Packaging was the most commonly used packaging material in the country for Savory Snacks products
  • Per capita consumption is lower when compared to the global and Western Europe levels in 2016
  • The top five brands in the German Savory Snacks sector accounted for 31.3% value share in 2016
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Bahlsen Gmbh & Co. Kg
  • Beste Wahl
  • Bio Zentrale Gmbh
  • Campofrío Food Group S.A.
  • Die Leckeren
  • Dr. August Oetker Kg
  • MORE
1. Report Scope
2. Executive summary
3. Germany in the global and regional context
3.1. Germany’s share in the Global and Western European Savory Snacks sector
3.2. Germany compared to other leading countries in Western Europe
4. Market size analysis - Savory Snacks sector
4.1. Value and volume analysis - Savory Snacks sector in Germany
4.2. Per capita consumption - Germany compared to Western Europe and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysis of markets in the Savory Snacks sector
4.5. Growth analysis by markets
5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Ethnic/Traditional Snacks
5.3. Market analysis: Meat Snacks
5.4. Market analysis: Nuts and Seeds
5.5. Market analysis: Popcorn
5.6. Market analysis: Potato Chips
5.7. Market analysis: Pretzels
5.8. Market analysis: Processed Snacks
6. Distribution analysis
6.1. Distribution channel share analysis: Savory Snacks
6.2. Distribution channel share analysis: Ethnic/Traditional Snacks
6.3. Distribution channel share analysis: Meat Snacks
6.4. Distribution channel share analysis: Nuts and Seeds
6.5. Distribution channel share analysis: Popcorn
6.6. Distribution channel share analysis: Potato Chips
6.7. Distribution channel share analysis: Pretzels
6.8. Distribution channel share analysis: Processed Snacks
7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Nuts and Seeds
7.3.2. Popcorn
7.3.3. Processed Snacks
7.4. Private label share analysis
8. Health & Wellness analysis
8.1. Market size analysis by Health & Wellness claims
8.2. Market share analysis - Health & Wellness product attributes
8.3. Market size analysis - Health & Wellness consumer benefits
8.4. Leading companies in German Health & Wellness market
9. Packaging analysis
9.1. Packaging share and growth analysis by package material
9.2. Packaging share analysis by package material
9.3. Packaging share and growth analysis by pack type
9.4. Packaging share analysis by pack type
9.5. Packaging share and growth analysis by closure type
9.6. Packaging share analysis by closure type
9.7. Packaging share and growth analysis by primary outer type
9.8. Packaging share analysis by primary outer type
10 Macroeconomic analysis
10.1. GDP per Capita
10.2. Population and population growth
10.3. Consumer Price Index
10.4. Population breakdown by age
11 Consumergraphics
11.1. Consumption by Gender
11.2. Consumption by Age
11.3. Consumption by Education
11.4. Consumption by Urbanization
12 Methodology
13 Definitions
14 Appendix
15 About
16 Disclaimer
17 Contact

List of Tables
Table 1: Volume share of Germany in the global and Western Europe Savory Snacks sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Value analysis by of Nuts and Seeds market categories, 2011-2021
Table 4: Volume analysis of Nuts and Seeds market by categories, 2011-2021
Table 5: Value analysis of Popcorn market by categories, 2011-2021
Table 6: Volume analysis of Popcorn market by categories, 2011-2021
Table 7: Value analysis of Processed Snacks market by categories, 2011-2021
Table 8: Volume analysis of Processed Snacks market by categories, 2011-2021
Table 9: Brand Value and Volume - Savory Snacks sector, 2016
Table 10: Brand Value and Volume - Ethnic/Traditional Snacks market, 2016
Table 11: Brand Value and Volume - Meat Snacks market, 2016
Table 12: Brand Value and Volume - Nuts and Seeds market, 2016
Table 13: Brand Value and Volume - Popcorn market, 2016
Table 14: Brand Value and Volume - Potato Chips market, 2016
Table 15: Brand Value and Volume - Pretzels market, 2016
Table 16: Brand Value and Volume - Processed Snacks market, 2016
Table 17: Brand Value and Volume - Peanuts category
Table 18: Brand Value and Volume - Other Nuts and Seeds category
Table 19: Brand Value and Volume - Microwaveable Popcorn category
Table 20: Brand Value and Volume - Ready-to-Eat Popcorn category, 2016
Table 21: Brand Value and Volume - Unpopped Corn category, 2016
Table 22: Brand Value and Volume - Corn Chips category, 2016
Table 23: Brand Value and Volume - Extruded Snacks category, 2016
Table 24: Brand Value and Volume - Pork Scratchings category, 2016
Table 25: Brand Value and Volume - Tortilla Chips category, 2016
Table 26: Use of primary outer type by markets (in pack units), 2016
Table 27: Consumption of Savory Snacks by Gender and markets (Kg Million, 2016)
Table 28: Consumption of Savory Snacks by age and markets (Kg Million, 2016)
Table 29: Consumption of Savory Snacks by education and markets (Kg Million, 2016)
Table 30: Consumption of Savory Snacks by urbanization and markets (Kg Million, 2016)
Table 31: Market Definitions
Table 32: Category Definitions
Table 33: Channel Definitions
Table 34: Health & Wellness: Product Attributes-Food Minus
Table 35: Health & Wellness: Product Attributes - Free From
Table 36: Health & Wellness: Product Attributes - Functional & Fortified
Table 37: Health & Wellness: Product Attributes - Naturally Healthy
Table 38: Health & Wellness: Product Attributes - Food Intolerance
Table 39: Health & Wellness: Consumer Benefits - Health Management
Table 40: Health & Wellness: Analysis by Consumer Benefits
Table 41: Health & Wellness: Consumer Benefits - Performance
Table 42: Market Value for Ethnic/Traditional Snacks - by category (€ Million) 2011-2021
Table 43: Market Value for Ethnic/Traditional Snacks - by category (US$ Million) 2011-2021
Table 44: Market Volume for Ethnic/Traditional Snacks - by category (Kg Million) 2011-2021
Table 45: Market Value for Meat Snacks - by category (€ Million) 2011-2021
Table 46: Market Value for Meat Snacks - by category (US$ Million) 2011-2021
Table 47: Market Volume for Meat Snacks - by category (Kg Million) 2011-2021
Table 48: Market Value for Nuts and Seeds - by category (€ Million) 2011-2021
Table 49: Market Value for Nuts and Seeds - by category (US$ Million) 2011-2021
Table 50: Market Volume for Nuts and Seeds - by category (Kg Million) 2011-2021
Table 51: Market Value for Popcorn - by category (€ Million) 2011-2021
Table 52: Market Value for Popcorn - by category (US$ Million) 2011-2021
Table 53: Market Volume for Popcorn - by category (Kg Million) 2011-2021
Table 54: Market Value for Potato Chips - by category (€ Million) 2011-2021
Table 55: Market Value for Potato Chips - by category (US$ Million) 2011-2021
Table 56: Market Volume for Potato Chips - by category (Kg Million) 2011-2021
Table 57: Market Value for Pretzels - by category (€ Million) 2011-2021
Table 58: Market Value for Pretzels - by category (US$ Million) 2011-2021
Table 59: Market Volume for Pretzels - by category (Kg Million) 2011-2021
Table 60: Market Value for Processed Snacks - by category (€ Million) 2011-2021
Table 61: Market Value for Processed Snacks - by category (US$ Million) 2011-2021
Table 62: Market Volume for Processed Snacks - by category (Kg Million) 2011-2021
Table 63: Components of change - by Market
Table 64: Savory Snacks Sales Distribution in Germany - by Markets (€ Million), 2016
Table 65: Key Health & Wellness product attributes driving sales in Germany (€ Million)
Table 66: Key Health & Wellness consumer benefits driving sales in Germany (€ Million)
Table 67: Package Material (in Million pack units)
Table 68: Pack Type (in Million pack units)
Table 69: Closure Type (in Million pack units)
Table 70: Primary Outer Type (in Million pack units)
Table 71: Exchange Rates: (US$-€), 2011-2021
Table 72: GDP Per Capita (€)
Table 73: Population
Table 74: Consumer Price Index
Table 75: Age Profile (Millions of Persons)

List of Figures
Figure 1: Germany compared to other top four countries in Western Europe - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021
Figure 3: Per capita consumption in Germany compared to global and Western European average, 2011-2021
Figure 4: Degree of trading up/down in the German Savory Snacks sector, 2015-2016
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Per capita consumption (by markets) in Germany compared to global and Western European average, 2016
Figure 7: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021
Figure 8: Value and volume growth analysis, Meat Snacks market, 2011-2021
Figure 9: Value and volume growth analysis, Nuts and Seeds market, 2011-2021
Figure 10: Value and volume growth analysis, Popcorn market, 2011-2021
Figure 11: Value and volume growth analysis, Potato Chips market, 2011-2021
Figure 12: Value and volume growth analysis, Pretzels market, 2011-2021
Figure 13: Value and volume growth analysis, Processed Snacks market, 2011-2021
Figure 14: Distribution channel share, Savory Snacks, 2011-2016
Figure 15: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016
Figure 16: Distribution channel share, Meat Snacks market, 2011-2016
Figure 17: Distribution channel share, Nuts and Seeds market, 2011-2016
Figure 18: Distribution channel share, Popcorn market, 2011-2016
Figure 19: Distribution channel share, Potato Chips market, 2011-2016
Figure 20: Distribution channel share, Pretzels market, 2011-2016
Figure 21: Distribution channel share, Processed Snacks market, 2011-2016
Figure 22: Leading brands in the German Savory Snacks sector, value and volume share, 2016
Figure 23: Leading brands in the Ethnic/Traditional Snacks market, value and volume share, 2016
Figure 24: Leading brands in the Meat Snacks market, value and volume share, 2016
Figure 25: Leading brands in the Nuts and Seeds market, value and volume share, 2016
Figure 26: Leading brands in the Popcorn market, value and volume share, 2016
Figure 27: Leading brands in the Potato Chips market, value and volume share, 2016
Figure 28: Leading brands in the Pretzels market, value and volume share, 2016
Figure 29: Leading brands in the Processed Snacks market, value and volume share, 2016
Figure 30: Private label penetration by markets (value terms), 2016
Figure 31: Growth analysis, private label and brands, (2011-2016)
Figure 32: Value of Health & Wellness claims by market, US$ million, 2016-2021
Figure 33: Value analysis by Health & Wellness product attributes, 2016
Figure 34: Volume analysis by Health & Wellness product attributes, 2016
Figure 35: Value analysis by Health & Wellness consumer benefits, 2016
Figure 36: Volume analysis by Health & Wellness consumer benefits, 2016
Figure 37: Leading companies in the Health & Wellness market by value, 2016 - Nuts and Seeds
Figure 38: Leading companies in the Health & Wellness market by value, 2016 - Popcorn
Figure 39: Leading companies in the Health & Wellness market by value, 2016 - Potato Chips
Figure 40: Leading companies in the Health & Wellness market by value, 2016 - Pretzels
Figure 41: Packaging share and growth analysis by package material, 2011-2021
Figure 42: Use of package material by markets (in pack units), 2016
Figure 43: Packaging share and growth analysis by pack type, 2011-2021
Figure 44: Use of pack type by markets (in pack units), 2016
Figure 45: Packaging share and growth analysis by closure type, 2011-2021
Figure 46: Use of closure type by markets (in pack units), 2016
Figure 47: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 48: Relative comparison of countries based on PEST analysis
Figure 49: Germany’s GDP per capita, 2011-2016
Figure 50: Population growth in Germany, 2011-2016
Figure 51: Consumer Price Index, Germany, 2010-2016
Figure 52: Age Profile, Germany, 2016
Figure 53: Consumption of Savory Snacks by Gender, Germany, 2016
Figure 54: Consumption of Savory Snacks by age, Germany, 2016
Figure 55: Consumption of Savory Snacks by education, Germany, 2016
Figure 56: Consumption of Savory Snacks by urbanization, Germany, 2016
Figure 57: About
Note: Product cover images may vary from those shown
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  • Bahlsen Gmbh & Co. Kg
  • Haldirams
  • Intersnack Group GmbH & Co. KG
  • One Nature
  • Seeberger Gmbh
  • Bell Deutschland GmbH & Co. KG
  • Campofrío Food Group S.A.
  • Jack Link`s Nz Ltd.
  • Mar-Ko Fleischwaren GmbH & Co. KG
  • Baktat Mais
  • Beste Wahl
  • Big Boxx
  • Bio Zentrale Gmbh
  • BioGourmet
  • Davert Gmbh
  • Die Leckeren
  • Dovgan GmbH
  • Dr. August Oetker Kg
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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