Global Internet Ad Spending Market 2017-2021

  • ID: 4368814
  • Report
  • Region: Global
  • 72 pages
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Analysts forecast the global internet ad spending market to grow at a CAGR of 9.44% during the period 2017-2021

FEATURED COMPANIES

  • BCC
  • Deutsche Telekom
  • Facebook
  • Google
  • IAC
  • LinkedIn
  • MORE
About Internet Ad Spending

Analysts forecast the global internet ad spending market to grow at a CAGR of 9.44% during the period 2017-2021

Internet advertising or web advertising is a form of marketing that uses the Internet for delivering promotional marketing messages to users. Consumers view advertisements online as an unwanted distraction along with a few benefits. The global ad spending market is experiencing exponential growth. The rapid adoption of ad usage across various industry verticals, improving economic environment, and increasing distribution of films and music online are also increasing the demand for online advertising.

Covered in this report

The report covers the present scenario and the growth prospects of the global internet ad spending market for 2017-2021. To calculate the market size, the report considers the revenue generated from different types of Internet ads and by different region in the global Internet ad spending market.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
Global Internet Ad Spending Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors
  • Facebook
  • Google
  • LinkedIn
  • Twitter
Other Prominent Vendors
  • BCC
  • Deutsche Telekom
  • IAC
  • Pinterest
  • Tumblr
Market Drivers
  • Increasing customer base
  • For a full, detailed list, view the full report
Market Challenges
  • Rising complexity in integration
  • For a full, detailed list, view the full report
Market Trends
  • Growing M&A in online advertising
  • For a full, detailed list, view the full report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.

Research methodology is based on extensive primary and secondary research:
  • Primary research includes in-depth interviews with industry experts, vendors, resellers and customers
  • Secondary research includes the publisher's platform, industry publications, company reports, news articles, analyst reports, trade associations and the data published by government agencies
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FEATURED COMPANIES

  • BCC
  • Deutsche Telekom
  • Facebook
  • Google
  • IAC
  • LinkedIn
  • MORE
PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction
  • Market outline
PART 05: Market landscape
  • Market overview
  • Market size and forecast
  • Five forces analysis
PART 06: Market segmentation by industry
  • Global Internet ad spending market by industry
  • Global Internet ad spending market by retail industry
  • Global Internet ad spending market by automotive industry
  • Global Internet ad spending market by financial services industry
  • Global Internet ad spending market by electronics industry
  • Global Internet ad spending market by others
PART 07: Market segmentation by type
  • Global Internet ad spending market by type
  • Global Internet ad spending market by search
  • Global Internet ad spending market by banner ads
  • Global Internet ad spending market by digital videos
  • Global Internet ad spending market by others
PART 08: Market segmentation by device
  • Global Internet ad spending market by device
  • Global Internet ad spending market by mobile devices
  • Global Internet ad spending market by laptops
PART 09: Geographical segmentation
  • Global Internet ad spending market by geography
  • Internet ad spending market in EMEA
  • Internet ad spending market in APAC
  • Internet ad spending market in Americas
PART 10: Key leading countries
  • Internet ad spending market in US
  • Internet ad spending market in UK
  • Internet ad spending market in China
  • Internet ad spending market in Japan
PART 11: Decision Framework

PART 12: Drivers and challenges
  • Market drivers
  • Market challenges
PART 13: Market trends
  • Increasing use of social media for advertisement
  • Growing M&A in online advertising
  • Increasing growth in programmatic advertising
  • Exponentially rising real-time bidding
PART 14: Vendor landscape
  • Competitive scenario
  • Key vendor analysis
  • Other prominent vendors
PART 15: Appendix
  • List of abbreviations
List of Exhibits
Exhibit 01: Global Internet ad spending market: Overview
Exhibit 02: Global Internet ad spending market 2016-2021 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global Internet ad spending market share by industry 2016-2021 (% share of revenue)
Exhibit 05: Global Internet ad spending market by retail industry 2016-2021 ($ billions)
Exhibit 06: Global Internet ad spending market by automotive industry 2016-2021 ($ billions)
Exhibit 07: Global Internet ad spending market by financial services industry 2016-2021 ($ billions)
Exhibit 08: Global Internet ad spending market by electronics industry 2016-2021 ($ billions)
Exhibit 09: Global Internet ad spending market by others 2016-2021 ($ billions)
Exhibit 10: Global Internet ad spending market by type 2016-2021 (% share of revenue)
Exhibit 11: Global Internet ad spending market by search 2016-2021 ($ billions)
Exhibit 12: Global Internet ad spending market by banner ads 2016-2021 ($ billions)
Exhibit 13: Global Internet ad spending market by digital videos 2016-2021 ($ billions)
Exhibit 14: Global Internet ad spending market by others 2016-2021 ($ billions)
Exhibit 15: Global Internet ad spending market by device 2016-2021 (% share of revenue)
Exhibit 16: Global Internet ad spending market by mobile devices 2016-2021 ($ billions)
Exhibit 17: Global Internet ad spending market by laptops 2016-2021 ($ billions)
Exhibit 18: Global Internet ad spending market share by geography 2016-2021 (% share of revenue)
Exhibit 19: Internet ad spending market in EMEA 2016-2021 ($ billions)
Exhibit 20: Internet ad spending market in APAC 2016-2021 ($ billions)
Exhibit 21: Internet ad spending market in Americas 2016-2021 ($ billions)
Exhibit 22: Key leading countries 2016 (% share of revenue)
Exhibit 23: Internet ad spending market in US 2016-2021 ($ billions)
Exhibit 24: Internet ad spending market in UK 2016-2021 ($ billions)
Exhibit 25: Internet ad spending market in China 2016-2021 ($ billions)
Exhibit 26: Internet ad spending market in Japan 2016-2021 ($ billions)
Exhibit 27: Facebook: Recent developments
Exhibit 28: Google: Recent developments
Exhibit 29: LinkedIn: Recent developments
Exhibit 30: Other prominent vendors
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FEATURED COMPANIES

  • BCC
  • Deutsche Telekom
  • Facebook
  • Google
  • IAC
  • LinkedIn
  • MORE
New Research Report - Global Internet Ad Spending Market 2017-2021

The publisher recognizes the following companies as the key players in the global internet ad spending market: Facebook, Google, LinkedIn, and Twitter.

Other Prominent Vendors in the market are: BCC, Deutsche Telekom, IAC, Pinterest, and Tumblr.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is Growing M&A in online advertising. The number of M&A in the global Internet ad spending market, particularly in the online advertising technology or AdTech sector, is increasing since 2015. The publisher forecasts that this trend will be prevalent in the market during the forecast period as well. With the expansion of the global Internet ad spending market, small and medium scale vendors are finding it difficult to maintain their position in the intensely competitive market and are getting acquired by larger vendors. During 2005-2015, more than 375 companies in the AdTech sector underwent M&A. The trend has continued in 2016 with the recent acquisition of AdTech firm Appscotch by a US-based business intelligence company App Annie in March 2016.”

According to the report, one of the major drivers for this market is Increasing customer base. Digital marketing campaigns on social media platforms help attract more clients. These platforms are rapidly becoming most conducive to engage the target audience. Posts and updates from companies on social media provide insights and latest news regarding their business and products. These posts on social media platforms, such as Facebook and Twitter, are most likely to be viewed and shared. These shares generate traffic to the company's website and increase familiarity with its services and products offered to a large customer base. Furthermore, sharing on the social network platforms increases credibility as recommendations from friends and acquaintances are regarded as trustworthy.

Further, the report states that one of the major factors hindering the growth of this market is Rising complexity in integration. Online advertising involves the integration of ad exchanges, networks, servers, data suppliers, and retargeting companies on an online platform. In addition, optimized online advertising requires the integration of stakeholders on the platform, which is a complex process. The attribution and tracking of the online ads are difficult as heavy investment, in terms of technology and money, is required for the transition from one platform to the other. In addition, there is a requirement of the highly skilled workforce for the development of the software that enables the complex integration process, which adds an additional cost. The need for heavy investments leads to either defuncting or acquisition of the smaller vendors.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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  • Facebook
  • Google
  • LinkedIn
  • Twitter
  • BCC
  • Deutsche Telekom
  • IAC
  • Pinterest
  • Tumblr
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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