Test Preparation Market in China 2017-2021

  • ID: 4368896
  • Report
  • Region: China
  • 68 pages
  • TechNavio
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Analysts forecast the test preparation market in China to grow at a CAGR of 16.39% during the period 2017-2021

FEATURED COMPANIES

  • ATA
  • CDEL
  • Chuanke.com
  • Club Z! Tutoring
  • EIC Education
  • Kaplan
  • MORE
About Test Preparation

Analysts forecast the test preparation market in China to grow at a CAGR of 16.39% during the period 2017-2021

Students are procuring test preparation programs and services to enhance their performance in academic and non-academic examinations. With respect to surge in the demand for test preparation products, the providers have made changes in their marketing and delivery services to increase student acquisition rates. Majority of students have begun to enroll for online tutoring services to prepare for standardized tests and school level exams.

Covered in this report

The report covers the present scenario and the growth prospects of the Test Preparation Market in China for 2017-2021. To calculate the market size, the report considers revenue generated by test preparation service providers.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
Test Preparation Market in China 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors
  • CDEL
  • Club Z! Tutoring
  • Kaplan
  • New Oriental Education & Technology Group
Other Prominent Vendors
  • ATA
  • EIC Education
  • Global Education & Technology Group
  • Manhattan Review
  • TAL Education
  • Tutors in China
  • Chuanke.com
  • Xiaozhan Jiaoyu
Market Drivers
  • Stable demand for test preparation in China
  • For a full, detailed list, view the full report
Market Challenges
  • Threat from open sources
  • For a full, detailed list, view the full report
Market Trends
  • Incorporating virtual learning platforms
  • For a full, detailed list, view the full report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.

Research methodology is based on extensive primary and secondary research:
  • Primary research includes in-depth interviews with industry experts, vendors, resellers and customers
  • Secondary research includes the publisher's platform, industry publications, company reports, news articles, analyst reports, trade associations and the data published by government agencies
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FEATURED COMPANIES

  • ATA
  • CDEL
  • Chuanke.com
  • Club Z! Tutoring
  • EIC Education
  • Kaplan
  • MORE
PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research methodology

PART 04: Introduction
  • Global tutoring market
PART 05: Market outline
  • Economic overview
  • Online education market in APAC
PART 06: Market landscape
  • Market size and forecast
  • Five forces analysis
PART 07: Market segmentation by learning model
  • Test preparation market in China by product
  • Test preparation market in China by assessment
  • Test preparation market in China by subject tutoring
PART 08: Market segmentation by end-user
  • Test preparation market in China by end-user
  • Test preparation market in China by higher education
  • Test preparation market in China by K-12
PART 09: Decision framework

PART 10: Drivers and challenges
  • Market drivers
  • Market challenges
PART 11: Market trends
  • Incorporating virtual learning platforms
  • Analytical applications
  • Stronger focus on marketing initiatives
  • Rising inclusion of ITS in tutoring
PART 12: Vendor landscape
  • Competitive scenario
PART 13: Key vendor analysis
  • CDEL
  • Club Z! Tutoring
  • Kaplan
  • New Oriental Education & Technology Group
PART 14: Other prominent vendors

PART 15: Appendix
  • List of abbreviations
List of Exhibits
Exhibit 01: Industry contribution to GDP 2015
Exhibit 02: Online education vis-à-vis Traditional education in APAC 2016
Exhibit 03: Key investment activities in online tutoring market
Exhibit 04: Test preparation market in China 2016-2021 ($ billions)
Exhibit 05: Five forces analysis
Exhibit 06: Test preparation market in China by learning model
Exhibit 07: Test preparation market in China by assessment 2016-2021 ($ billions)
Exhibit 08: Test preparation market in China by subject tutoring 2016-2021 ($ billions)
Exhibit 09: Test preparation market in China by end-user 2016-2021 ($ billions)
Exhibit 10: Test preparation market in China by end-user 2016-2021 (% share)
Exhibit 11: Test preparation market in China by higher education 2016-2021 ($ billions)
Exhibit 12: Test preparation market in China by K-12 2016-2021 ($ billions)
Exhibit 13: Major growing cities in the English language training market - 2015
Exhibit 14: Learning analytics market in APAC 2014-2019 ($ millions)
Exhibit 15: Vendor analysis
Exhibit 16: Key vendors: Strategic initiatives overview
Exhibit 17: CDEL: Business segmentation
Exhibit 18: Club Z! Tutoring: Service segmentation
Exhibit 19: Kaplan: Key offerings in test preparation market
Exhibit 20: Kaplan: Programs in test preparation market in China
Exhibit 21: New Oriental Education & Technology Group: Business segmentation
Exhibit 22: New Oriental Education & Technology: Key offerings in test preparation market
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FEATURED COMPANIES

  • ATA
  • CDEL
  • Chuanke.com
  • Club Z! Tutoring
  • EIC Education
  • Kaplan
  • MORE
New Research Report - Test Preparation Market in China 2017-2021

The publisher recognizes the following companies as the key players in the test preparation market in China: CDEL, Club Z! Tutoring, Kaplan, and New Oriental Education & Technology Group.

Other Prominent Vendors in the market are: ATA, EIC Education, Global Education & Technology Group, Manhattan Review, TAL Education, Tutors in China, Chuanke.com, and Xiaozhan Jiaoyu.

Commenting on the report, an analyst from the research team said: “One trend in the market is incorporating virtual learning platforms. The advancements observed in areas of ed-tech products and services has led to the introduction of varied applications and software solutions. Test preparation services are one of those areas where technological advancements are largely witnessed. The proliferation of virtual platform for imparting education by schools and colleges has influenced test preparation service providers as well.”

According to the report, one driver in the market is stable demand for test preparation in China. There has been growth in the number of students enrolling for undergraduate and post-graduate courses. According to China's Ministry of Education, the number of students enrolling in higher education has increased dramatically. According to a report released by the Organisation for Economic Cooperation and Development (OECD) in 2012, it is predicted that by 2020 China alone will produce 29% of global higher education graduates against 18% in 2010.

Further, the report states that one challenge in the market is threat from open sources. The preparation of examinations through open sourced course materials and programs are gaining popularity among students, which is eroding the revenue generating a potential of proprietary test preparation providers. Students have unlimited access to several mock tests, exam simulators, and study reference materials that are either available for free or are less expensive. The comparatively lower pricing for test materials and digital products is negatively affecting the demand for the products that are charged for a fee or subscription.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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  • CDEL
  • Club Z! Tutoring
  • Kaplan
  • New Oriental Education & Technology Group
  • ATA
  • EIC Education
  • Global Education & Technology Group
  • Manhattan Review
  • TAL Education
  • Tutors in China
  • Chuanke.com
  • Xiaozhan Jiaoyu
Note: Product cover images may vary from those shown
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