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The Future of Chinese Urbanization

  • ID: 4372409
  • Country Profile
  • May 2017
  • Region: China
  • FrontierView
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Develop an Effective Strategy by Taking a Cluster Approach

Everything you need to know about China’s urbanization plan and implications for company strategy. Learn how to prioritize city-clusters, why ‘city-level’ is the most effective approach, and which business activities will require adjustments.

China is currently undergoing a once-in-a-lifetime transition to a consumption- and services-based growth model. To facilitate this transition, the government has embarked on an ambitious urbanization drive to turn tens of millions of rural farmers into urban consumers.

The government has a detailed blueprint outlining how it intends to implement this project. A key component is targeting city clusters as the country’s core economic structure over the coming years. Companies who familiarize themselves with this program and adopt a clustering strategy of their own will benefit from additional scale and a more efficient use of resources.

To that end, we have developed a tool that will enable multinationals to identify the cities and clusters of most value to their business. Executives should consider using this tool to align their organization’s approach to China with the government’s city-cluster development model.

What you will learn

  • Why city-level is the ONLY way to approach China moving forward
  • How to determine which city clusters represent the greatest opportunity
  • Understand key areas of adjustment across sales, distribution and talent
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1. Executive Summary

2. China’s Urbanization Blueprint

  • City Clustering Example
  • China Must Urbanize to Sustain Growth
  • The Government Has a Plan
  • Reform Will Be Required
  • More Infrastructure Will Be Required
  • Chian is Taking a City Clustering Approach
  • Industry Clusters Will Bolster City Clusters
  • Pilot Programs Will Facilitate the Plan
  • Why Multinationals Should Take a Cluster Approach

3. Prioritization Framework and Methodology

  • China’s 19 City Clusters
  • The Clusters by 2020
  • How to Assess City-Level Attractiveness

4. Key Considerations for Multinationals

  • Channel
  • Sales Force Effectiveness
  • Talent Management
  • Product Segmentation

5. Appendix

  • Spreadsheet Model for Market Prioritization
  • Cluster Map Template
  • List of Hub Cities
  • Indicators Used & Ranking Methodology
  • China City Data

6. About us

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The author’s strengths include global management topics and country level analysis tailored for a senior executive audience. The research focuses on cross-industry implications of macroeconomic, geopolitical risk, and emerging trends that impact the strategic decisions of business decisionmakers.

 

Research analysts:

Almost all have advanced degrees in economics, international affairs, or political science, and are multilingual. Researchers have lived and worked in the markets they cover and are based in regional hubs close to market


  • Analysts cover:
  • Economic trends and indicators (near-term volatility, long-term forecasts); political developments (election results, post-election policy, regulations, spending, monetary policy), outlook for market demand and cost of doing business, upside and downside scenarios, MNC investment sentiment, business practices
  • Quality control:


    • Research workflows supported by standard, proprietary process maps, tools and templates for analysis and writing, forecast admin tool, and content management system
    • Research managers pressure-test quality, consistency and usefulness of outlooks, scenarios, and suggested actions
    • Analyst interactions with clients (>1500/year) provide ongoing feedback loops from on-the-ground operators to c-suite
  • Research inputs include:


    • Primary: Multinational and local executives (interviews, surveys, analyst consultations), international and local experts (NGO officials, academics, consultants), international and local government officials
    • Secondary: Local-language news and international media, public/official data sources, government/association reports, Bloomberg
  • Research outputs include:
  • Forecast economic data, country/region outlooks and scenarios, market intelligence reports (monthly/quarterly for key countries as well as occasional Market Spotlights), as-needed analyst commentary alerts

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