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Market Monitoring Playbook

  • ID: 4372545
  • Report
  • 55 Pages
  • DuckerFrontier
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Take Rapid Change when Conditions Change

A comprehensive guide to market monitoring in emerging markets. Learn how businesses put in place step-by-step plans to monitor markets, track risks and prepare contingency plans as well as understand recommendations for how to course correct and handle change management.

Even the best-laid plans are frequently upended by unexpected economic and political events, especially in international markets. Companies that adapt quickly and smoothly to market surprises incorporate external leading indicators into their regular management dashboards and business-review cadence, and apply disciplined course-correction processes.

This report presents frameworks and leading practices that prepare a global organization to quickly minimize risk and seize opportunities when the unexpected occurs.

What you will learn

  • A step-by-step system to monitor key markets for change
  • How businesses can build contingency plans to minimize risks and capitalize on opportunities
  • Leverage actionable diagnostics to assess organizational effectiveness

What you will receive

  • Immediate access to the 55-page PDF report
  • Exclusive email updates covering emerging markets business topics
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Executive Summary

Section 1: Why Invest in Market Monitoring Capabilities

  • Market Monitoring Diagnostic
  • Market Monitoring Playbook
  • Expect the Unexpected
  • Resilience to Change Drives Performance
  • Assumptions Often Disregarded in Execution
  • Capability Investments Pay Off
  • Overview: Market Monitoring
  • Overview: Risk Tracking & Contingency Planning
  • Overview: Course Correction & Change Management

Section 2: Market Monitoring Process

  • Emerging Markets Are Difficult to Monitor
  • MNCs Tend to Monitor Lagging Data
  • Desired Data is Often Unreliable
  • Link Performance to External Drivers
  • Define a Data Collection Plan
  • Leading Indicators Provide Early Warnings
  • Select External Drivers of Performance
  • Monitor Subnational Market Trends
  • Design Forward-Looking Dashboards
  • Align Monitoring With Review Cadence

Section 3: Risk Tracking & Contingency Planning

  • Unpleasant Surprises Can Undermine Plans
  • Document Assumptions and Risks to Plan
  • PEST(EL) Gives Comprehensive Trend Analysis
  • Different Types of External Change
  • Scenario Analysis Makes Sense of Many Risks

Section 4: Course Correction & Change Management

  • Ad-Hoc Adjustments is the Norm
  • Diagnose Root Causes of Missteps
  • Analyse External and Internal Root Causes
  • Calibrate Scope and Urgency of Change
  • Assess Need for Drastic Strategy Reset
  • Evaluate Near-Term/Long-Term Tradeoffs
  • Identify Stakeholders for Change
  • Engage Local Teams in Strategic Thinking
  • Manage Scope and Timing of Change
  • Build a Library of Tactical Responses
  • Compare Course-Correction Alternatives
  • Apply Change Management Disciplines

About us

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