A comprehensive overview of the partnership landscape in India. Learn how to evaluate new partners in India, including 9 actionable case studies of successful partnership models as well as legal nuances to consider.
Executives frequently emphasize the critical role that local partners play in driving growth in the Indian market.
Local commercial partners are central to multinationals’ entry or expansion strategies for a number of reasons, including varying business cultures, a complex regulatory environment, high logistics costs, and a large and fragmented market. It is therefore crucial to consider or re-evaluate the role of local partners in your future India strategy.
Accordingly, we have developed a three-step framework that will help executives to evaluate partnership models in India; beginning with prioritizing objectives for the partnership, then identifying a suitable model, and finally strengthening the relationship.
What you will learn
- What is particularly unique about the partnership landscape in India
- Which factors are most important to consider when evaluating new partners
- Understand a series of 9 actionable case studies that feature successful partnership models
Section 1: The Partnership Landscape in India
- Understanding Partnerships in India
- The Importance of Partnerships in India
- Invest in Partnership Risk Assessment in India
- Types of Partnerships
- Types of Commercial Agreements
Section 2: Evaluating Partnership Models in India
- Step 1: Prioritize Objectives
- Step 2: Identify the Right Partnership Model
- Step 3: Enhance Partnership
Section 3: Partnership Case Studies
- Case 1: Adapt Lessons From the Market
- Case 2: Use Partners to Keep Fixed Costs Low
- Case 3: Separate Brands to Capture Share
- Case 4: Segment Customers and Partners
- Case 5: Use Proportional Returns
- Case 6: Jointly Evaluate Implications
- Case 7: Establish Product Positioning
- Case 8: Partner with Local Market Leaders
- Case 9: Focus on Innovative Partnerships
- Examples of Commercial Partnerships in India
- Legal Nuances to Consider